Connecting martech and adtech for improved customer experience
Display Advertising

Connecting martech and adtech for improved customer experience

5y Emily Alford

Connecting martech and adtech for improved custome...

48% of US marketers believed brands deliver excellent customer experiences -- while only 22% of US consumers agreed. Adopting martech that works with ...

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14 ways to reduce your site's bounce rates
Analytics

14 ways to reduce your site's bounce rates

8y Graham Charlton

14 ways to reduce your site's bounce rates

I’ve often looked at bounce rates and associated metrics as a way to measure the general stickiness and appeal of a website. In my case, this ha...

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