Building a sustainability strategy: Three mindset shifts and six questions to ask yourself
Content

Building a sustainability strategy: Three mindset shifts and six questions ...

2y Margaret Molloy

Building a sustainability strategy: Three mindset ...

30-second summary: Today’s consumers are more concerned than ever with the environmental impact of the brands they consume, especially within food and...

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How Walgreens scaled its performance storytelling
B2C

How Walgreens scaled its performance storytelling

2y Kamaljeet Kalsi

How Walgreens scaled its performance storytelling

A transformation that bridged the gap between the business, customer, and in-house talent Read More...

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Q&A with SAP's Global Chief Marketing Officer Alicia Tillman
Digital Leaders

Q&A with SAP's Global Chief Marketing Officer Alicia Tillman

4y Mahir Prasad

Q&A with SAP's Global Chief Marketing Officer Alic...

We spoke to SAP’s Alicia Tillman about the importance of customer experience, the changing role of the CMO and how to win back the trust of the custom...

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The evolution of brand storytelling: How Johnson & Johnson finds stories that connect
Content

The evolution of brand storytelling: How Johnson & Johnson finds storie...

6y Tim Flagg

The evolution of brand storytelling: How Johnson &...

Our brains are hard wired to respond to stories, so how should marketers be using them to engage potential customers? In the latest ClickZ webinar, we...

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What is corporate storytelling and why is it important?
Content

What is corporate storytelling and why is it important?

8y Nikolay Stoyanov

What is corporate storytelling and why is it impor...

Stories have existed since the dawn of time and were used to entertain and educate. They are one of the strongest driving forces in the universe being...

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