De-Positioning: The brand strategy mastered by Apple and Starbucks
Strategy

De-Positioning: The brand strategy mastered by Apple and Starbucks

1y Todd Irwin

De-Positioning: The brand strategy mastered by App...

Once you’ve created a strong brand that works to position itself in the market by de-positioning the competition, your business will grow more efficie...

View article
New digital strategy on the menu for over 70 Bar Louie restaurants
B2C

New digital strategy on the menu for over 70 Bar Louie restaurants

2y Benjamin Broomfield

New digital strategy on the menu for over 70 Bar L...

Bar Louie was founded in 1990s Chicago as ‘The Original Gastrobar™’. Its foundation as a neighborhood bar is integral to Bar Louie’s iden...

View article
Perfecting the human connection for your personalization strategy
Content

Perfecting the human connection for your personalization strategy

2y Melanie Deziel

Perfecting the human connection for your personali...

Four masterstrokes that big brands can use to optimize and improve their digital marketing by observing what’s working in smaller, local markets Read ...

View article
Get the latest analysis and reports delivered to your inbox daily
The making of a strong first-party data brand
Advertising & Promotion

The making of a strong first-party data brand

2y Luis Navarrete Gómez

The making of a strong first-party data brand

How to get the strategy, technology, and value of change right Read More...

View article
Finger lickin’... bad?
Advertising & Promotion

Finger lickin’... bad?

2y Gareth Platt

Finger lickin’... bad?

How KFC turned threat into opportunity by suspending its iconic slogan Read More...

View article
Brand-agency partnership: the chicken and egg dilemma
Advertising & Promotion

Brand-agency partnership: the chicken and egg dilemma

2y Bruno Gralpois

Brand-agency partnership: the chicken and egg dile...

When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance Read More...

View article
Aligning your agency roster to your advertising model
Advertising & Promotion

Aligning your agency roster to your advertising model

2y Bruno Gralpois

Aligning your agency roster to your advertising mo...

An agency model is only as good as the advertiser’s ability to strategically manage the roster and operationalize it Read More...

View article
Putting the "personal" in personalization
Customer experience

Putting the "personal" in personalization

2y Michael Collins

Putting the "personal" in personalization

How your business can be personal yet practical and build valuable customer relations Read More...

View article
Three trends challenger brand marketers need to know
Digital Advertising

Three trends challenger brand marketers need to know

3y Keen

Three trends challenger brand marketers need to kn...

Top-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...

View article
The pros and cons of different attention metrics
Analytics

The pros and cons of different attention metrics

4y Max Kalehoff

The pros and cons of different attention metrics

Max Kalehoff, VP of Marketing at Realeyes, explores the pros and cons of attention measurement metrics and why it is becoming a foundation of advertis...

View article