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    How Netflix is helping brands harness the power of interactive content
    Brand awareness

    How Netflix is helping brands harness the power of interactive content

    4y Moti Cohen

    How Netflix is helping brands harness the power of...

    Moti Cohen, CEO of Apester, discusses how after Netflix's Bandersnatch, the future of interactive content lies beyond TV. Read More...

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    Is your company podcast even successful?
    Content

    Is your company podcast even successful?

    4y Sam Balter

    Is your company podcast even successful?

    HupSpot's Senior Marketing Manager for Podcasts, Sam Balter, highlights the importance of a branded podcast and how to accurately measure its performa...

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    IAB/PwC Report: Podcast ads continue to boom by growing 53% over last year
    Ad Industry Metrics

    IAB/PwC Report: Podcast ads continue to boom by growing 53% over last year

    5y Barry Levine

    IAB/PwC Report: Podcast ads continue to boom by gr...

    Brand awareness and branded content ads increase as a percentage of total ads. Direct response ads are shrinking, but still make up 51.6% of the total...

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