Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise.
Understanding the value of a quality visual marketing strategy is essential for digital advertising success.
One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign strategy.
This week, Twitter was used across the Asia Pacific region to celebrate Australia Day, India's Republic Day, and the Chinese New Year of the Monkey.
Three clever social media campaigns in China work hard on earned media to help them go viral.
Nearly every individual has their own personal brand. We looked at the Twitter profiles of four senior marketing executives at different companies, to see what their ... read more
Using social platforms like Twitter, Instagram, and Facebook to promote philanthropic content is an effective way to engage consumers and humanize your brand.
China's ecommerce cross-border trade channel is booming. Here are three points to consider when setting up a strategy for your brand.