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Social media marketing is evolving, here's how to keep up

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The evolution of brand storytelling: How Johnson & Johnson finds stories that connect

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"Trading can be fun": A look at TradeStation's omnichannel rebrand

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Chase CMO Kristin Lemkau and the evolution of the ad unit

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8m Mike O'Brien
Who gets the gold?: The best marketing from the PyeongChang Winter Olympics

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How to handle negative reviews and manage your brand's reputation

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Why brands should care about brand safety in mobile advertising

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How neuroscience can help increase engagement with mobile users

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How to appeal to subcultures on social media

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What makes people follow or unfollow a brand?

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Seven ways to future-proof your digital strategy

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How emotional connection increases customer satisfaction

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How SK-II blends ecommerce and social for improved brand perception

Asia How SK-II blends ecommerce and social for improved brand perception

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Alibaba adds 9.9 wine and spirit event to its list of online shopping festivals

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A beginner’s guide to Snapchat for marketers

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2y Nicholas Fuchs
How brands in Hong Kong are cashing in on Pokémon GO

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100+ marketing leaders you should follow on Twitter

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Ogilvy's top three lessons from the Cannes Lions

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Seventeen brands with stellar Snapchat Stories

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2y Mike O'Brien
What is appropriate (and inappropriate) content for LinkedIn?

Content Marketing What is appropriate (and inappropriate) content for LinkedIn?

2y Sophie Loras
10 tips for marketing success on LinkedIn

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The changing role of the CMO: from brand builder to business disruptor

Asia The changing role of the CMO: from brand builder to business disruptor

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How pet celebrities make the best brand influencers

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3y Tereza Litsa
What do China's new cross-border ecommerce laws mean for foreign brands?

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What can chatbots do for ecommerce?

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How Reebok targets women on Instagram differently than Nike

Marketing How Reebok targets women on Instagram differently than Nike

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