De-Positioning: The brand strategy mastered by Apple and Starbucks
Strategy

De-Positioning: The brand strategy mastered by Apple and Starbucks

1y Todd Irwin

De-Positioning: The brand strategy mastered by App...

Once you’ve created a strong brand that works to position itself in the market by de-positioning the competition, your business will grow more efficie...

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New digital strategy on the menu for over 70 Bar Louie restaurants
B2C

New digital strategy on the menu for over 70 Bar Louie restaurants

2y Benjamin Broomfield

New digital strategy on the menu for over 70 Bar L...

Bar Louie was founded in 1990s Chicago as ‘The Original Gastrobar™’. Its foundation as a neighborhood bar is integral to Bar Louie’s iden...

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Building a sustainability strategy: Three mindset shifts and six questions to ask yourself
Content

Building a sustainability strategy: Three mindset shifts and six questions ...

2y Idris Nagri

Building a sustainability strategy: Three mindset ...

30-second summary: Today’s consumers are more concerned than ever with the environmental impact of the brands they consume, especially within food and...

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Trust exercise: how marketers can inspire trust in their brands
Digital Leaders

Trust exercise: how marketers can inspire trust in their brands

3y Idris Nagri

Trust exercise: how marketers can inspire trust in...

Earn the trust of new followers and maintain the trust of loyal followers with marketing experiences that are rooted in your brand’s mission and value...

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How your personal brand can save your career during a pandemic
Digital Advertising

How your personal brand can save your career during a pandemic

3y Idris Nagri

How your personal brand can save your career durin...

Despite being tanked by the pandemic and testing positive, just a few weeks later my business had one of the strongest financial months of my career. ...

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UX is the top brand differentiator among marketers in 2020
Brand awareness

UX is the top brand differentiator among marketers in 2020

4y Idris Nagri

UX is the top brand differentiator among marketers...

We take a deep dive into the findings of a Bynder survey that assesses the impact marketing technology has on brand awareness and perception. Read Mor...

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4 branding lessons from most talked about 2020 Super Bowl ads
Digital Advertising

4 branding lessons from most talked about 2020 Super Bowl ads

4y Idris Nagri

4 branding lessons from most talked about 2020 Sup...

Niki Hall, CMO at Selligent Marketing Cloud, looks at the top branding lessons from the Super Bowl's best (and worst) ads in 2020. Read More...

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Study: How people use Instagram to research, discover, and make purchasing decisions
Digital Marketing

Study: How people use Instagram to research, discover, and make purchasing ...

5y Tereza Litsa

Study: How people use Instagram to research, disco...

A study of more than 21,000 people across 13 countries reveals interesting insight into how people use Instagram for more than just brand awareness. R...

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How blockchain helps companies keep their brand promise
Blockchain

How blockchain helps companies keep their brand promise

5y Tatsiana Levdikova

How blockchain helps companies keep their brand pr...

Blockchain can help companies keep their brand promise when it comes to proving ethical and legitimate sourcing of supplies. Examples of how that happ...

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What makes Target so popular among Gen Z consumers?
Ecommerce

What makes Target so popular among Gen Z consumers?

6y Mike O'Brien

What makes Target so popular among Gen Z consumers...

C+R Research analyzed Google search volume from major college towns and determined that Target is Gen Z's favorite brand. What about the retailer reso...

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Social media marketing is evolving, here's how to keep up
Digital Marketing

Social media marketing is evolving, here's how to keep up

6y Tereza Litsa

Social media marketing is evolving, here's how to ...

If you want to future-proof your social media strategy, you need to pay attention to the latest social media marketing changes. Social media marketing...

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The evolution of brand storytelling: How Johnson & Johnson finds stories that connect
Content

The evolution of brand storytelling: How Johnson & Johnson finds storie...

6y Idris Nagri

The evolution of brand storytelling: How Johnson &...

Our brains are hard wired to respond to stories, so how should marketers be using them to engage potential customers? In the latest ClickZ webinar, we...

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"Trading can be fun": A look at TradeStation's omnichannel rebrand
Finance

"Trading can be fun": A look at TradeStation's omnichannel rebrand

6y Mike O'Brien

"Trading can be fun": A look at TradeStation's omn...

A pop-up hair salon and partnership with Cheddar highlights the omnichannel rebranding efforts of TradeStation, an online brokerage firm that's spent ...

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Chase CMO Kristin Lemkau and the evolution of the ad unit
Display Advertising

Chase CMO Kristin Lemkau and the evolution of the ad unit

6y Mike O'Brien

Chase CMO Kristin Lemkau and the evolution of the ...

During a WHOSAY event, Chase CMO Kristin Lemkau discussed the bank's future as more of its own media company, as well as the evolution of the ad unit ...

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Who gets the gold?: The best marketing from the PyeongChang Winter Olympics
Digital Advertising

Who gets the gold?: The best marketing from the PyeongChang Winter Olympics

6y Mike O'Brien

Who gets the gold?: The best marketing from the Py...

In the spirit of competition, we looked back at this year's Olympics marketing and crowned nine (one for each of Team USA's gold medals) marketing win...

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How to handle negative reviews and manage your brand's reputation
Community Management

How to handle negative reviews and manage your brand's reputation

7y Chris Camps

How to handle negative reviews and manage your bra...

The internet has made it harder for brands to control the information available about themselves. With independent reviews on any business a few click...

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Why brands should care about brand safety in mobile advertising
Display Advertising

Why brands should care about brand safety in mobile advertising

7y Idris Nagri

Why brands should care about brand safety in mobil...

Easily spotted on the mobile web: holiday ad next to plane crash story; Muslim dating ad next to KKK story; beauty ad next to domestic violence story;...

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How neuroscience can help increase engagement with mobile users
Media

How neuroscience can help increase engagement with mobile users

7y Tereza Litsa

How neuroscience can help increase engagement with...

Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How ca...

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How to appeal to subcultures on social media
Marketing

How to appeal to subcultures on social media

7y Tereza Litsa

How to appeal to subcultures on social media

Audience targeting can be challenging in social media, especially when brands make quick assumptions about their target users. How can you avoid gener...

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What makes people follow or unfollow a brand?
Marketing

What makes people follow or unfollow a brand?

8y Tereza Litsa

What makes people follow or unfollow a brand?

Social media may be the starting point to the sales funnel, but how do brands manage their social presence to appeal to their audience? A successful s...

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Seven ways to future-proof your digital strategy
Asia

Seven ways to future-proof your digital strategy

8y Sophie Loras

Seven ways to future-proof your digital strategy

Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. ...

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How emotional connection increases customer satisfaction
Content

How emotional connection increases customer satisfaction

8y Tereza Litsa

How emotional connection increases customer satisf...

As companies seek for new ways to improve their customer experience, emotional connection can maximise the chances of a loyal customer base. It’s not ...

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How SK-II blends ecommerce and social for improved brand perception
Acquisition

How SK-II blends ecommerce and social for improved brand perception

8y Sophie Loras

How SK-II blends ecommerce and social for improved...

China is a world leader when it comes to social commerce. Here, JD.com's Joey Bian outlines how cosmetic giant SK-II blended data from two of China's ...

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Alibaba adds 9.9 wine and spirit event to its list of online shopping festivals
Acquisition

Alibaba adds 9.9 wine and spirit event to its list of online shopping festi...

8y Sophie Loras

Alibaba adds 9.9 wine and spirit event to its list...

On September 9, Alibaba will add a 24-hour wine and spirit online shopping spree to its existing stable of popular consumer festivals. The new event h...

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A beginner’s guide to Snapchat for marketers
Insights

A beginner’s guide to Snapchat for marketers

8y Idris Nagri

A beginner’s guide to Snapchat for marketers

We’ve written a lot about Snapchat, but here is a back-to-basic's guide for setting up an account and how to use it. And an overview of why and how ma...

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How brands in Hong Kong are cashing in on Pokémon GO
Acquisition

How brands in Hong Kong are cashing in on Pokémon GO

8y Sophie Loras

How brands in Hong Kong are cashing in on Pokémon ...

Since its debut on Monday, people in Hong Kong are going crazy for Pokémon GO and brands are going out of their way to cash in. Read More...

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100+ marketing leaders you should follow on Twitter
Social Media

100+ marketing leaders you should follow on Twitter

8y Idris Nagri

100+ marketing leaders you should follow on Twitte...

More than 181,000 people claim be thought leaders. But do they all really qualify? Here are more than 100 marketers who have the goods to back up the ...

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