Using social platforms like Twitter, Instagram, and Facebook to promote philanthropic content is an effective way to engage consumers and humanize your brand.
China's ecommerce cross-border trade channel is booming. Here are three points to consider when setting up a strategy for your brand.
Here's a round-up of ads released this week from KFC, Oreo, Coca-Cola, and Björn Bourg.
News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligence report.
Is Peach the next big thing or was it over before it even really started? It’s too early to tell, though GIFs could help it thrive in the crowded social space.
Twitter's conversational ads bring social back to its roots as a communication medium by encouraging more discussions between brands and consumers. How can marketers use this new feature to their advantage?
Is agile content marketing the key to advertising success? How does it differ from other strategies, in terms of earning increased engagement from targeted consumers?
Here are eight refined tips to make sure that you're getting the most out of your native advertising strategy and enjoying the highest levels of consumer engagement.
A brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use these six tactics to enhance the trustworthiness of your website.
As we enter into 2016, location-based advertising (LBA), video, e-commerce, and mobile apps are digital trends that will continue to evolve in Indonesia.