Ogilvy's top three lessons from the Cannes Lions
Conference Coverage

Ogilvy's top three lessons from the Cannes Lions

8y Mark Himmelsbach

Ogilvy's top three lessons from the Cannes Lions

ClickZ couldn't be at Cannes, but luckily, Ogilvy & Mather's Mark Himmelsbach was there to give us the scoop. Here are his insights from this year...

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Seventeen brands with stellar Snapchat Stories
Social Media

Seventeen brands with stellar Snapchat Stories

8y Mike O'Brien

Seventeen brands with stellar Snapchat Stories

If you know Snapchat is a valuable marketing tool, but are unsure how where to begin, fear not. Here are 17 examples of branded Stories that really na...

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What is appropriate (and inappropriate) content for LinkedIn?
Content

What is appropriate (and inappropriate) content for LinkedIn?

8y Sophie Loras

What is appropriate (and inappropriate) content fo...

Should you post stories about people dying, religion or bikinis on LinkedIn? That all depends on the business context. Read More...

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10 tips for marketing success on LinkedIn
Asia

10 tips for marketing success on LinkedIn

8y Sophie Loras

10 tips for marketing success on LinkedIn

Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? Read More...

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The changing role of the CMO: from brand builder to business disruptor
Asia

The changing role of the CMO: from brand builder to business disruptor

8y Sophie Loras

The changing role of the CMO: from brand builder t...

Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa at Aon Hewitt, says marketing in the digital age is having a credibility crisis. R...

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How pet celebrities make the best brand influencers
Marketing

How pet celebrities make the best brand influencers

8y Tereza Litsa

How pet celebrities make the best brand influencer...

As influencer marketing becomes more effective for brands, there is a constant need to find the right influencer for the promotion of each product. Ho...

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What do China's new cross-border ecommerce laws mean for foreign brands?
Asia

What do China's new cross-border ecommerce laws mean for foreign brands?

8y Sophie Loras

What do China's new cross-border ecommerce laws me...

Foreign brands and Chinese ecommerce platforms were left scrambling this week after new cross-border ecommerce taxes came into effect on April 8. Read...

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What can chatbots do for ecommerce?
Chatbots

What can chatbots do for ecommerce?

8y Mike O'Brien

What can chatbots do for ecommerce?

Despite the ways in which they can be manipulated for evil, bots are a hot topic in digital marketing at the moment. How can they enhance ecommerce? R...

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How Reebok targets women on Instagram differently than Nike
Marketing

How Reebok targets women on Instagram differently than Nike

8y Tereza Litsa

How Reebok targets women on Instagram differently ...

Every fitness brand has a different marketing approach, depending on its status, its goals and its audience, and there’s an interesting comparison to ...

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The rise of branded 'edutainment'
Content

The rise of branded 'edutainment'

8y Tessa Wegert

The rise of branded 'edutainment'

Blending amusing storytelling with information previously only found in product demos, 'edutaining' content is beneficial to the consumer and brand si...

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How fitness brands use Instagram to build a motivated community
Community Management

How fitness brands use Instagram to build a motivated community

8y Tereza Litsa

How fitness brands use Instagram to build a motiva...

Instagram can be a very effective social network and the fitness industry in particular seems to have found the sweet spot here in terms of social str...

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How to make the Chinese consumer feel like a VIP customer
Acquisition

How to make the Chinese consumer feel like a VIP customer

8y Elisa Harca

How to make the Chinese consumer feel like a VIP c...

There's no downturn in site on the ecommerce front as Chinese consumers continue to spend big on luxury goods. Read More...

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Throwback Thursday: Minnesota pride for SapientNitro's John Biondi
Acquisition

Throwback Thursday: Minnesota pride for SapientNitro's John Biondi

8y Mike O'Brien

Throwback Thursday: Minnesota pride for SapientNit...

A favorite ad John Biondi, Midwest creative lead at SapientNitro, is the 1999 campaign that helped Target transcend being "every bit as cool as the do...

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Why I bloody love Palace Skateboards
Ecommerce

Why I bloody love Palace Skateboards

8y Christopher Ratcliff

Why I bloody love Palace Skateboards

Palace Skateboards is the funniest retailer on the planet. Read More...

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ClickZ cases the candidates: the journey from search to site
Search

ClickZ cases the candidates: the journey from search to site

8y Mike O'Brien

ClickZ cases the candidates: the journey from sear...

There's a lot of crossover when its comes to search and website, so the final "ClickZ cases the candidates" tackles two facets of digital marketing at...

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ClickZ cases the candidates: Social
Social Media

ClickZ cases the candidates: Social

8y Mike O'Brien

ClickZ cases the candidates: Social

Though there was quite a chasm in our assessment of the candidates' email and branding skills, all five candidates are pretty proficient social media ...

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Throwback Thursday: Imagination's Shereen O'Brien talks cars, exercise and chewing gum
Acquisition

Throwback Thursday: Imagination's Shereen O'Brien talks cars, exercise and ...

8y Sophie Loras

Throwback Thursday: Imagination's Shereen O'Brien ...

Shereen O'Brien, the Creative Strategy Director at Imagination in Hong Kong, reflects on the art of storytelling in three ads from Europe and Asia. Re...

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ClickZ cases the candidates: branding
Strategies

ClickZ cases the candidates: branding

8y Mike O'Brien

ClickZ cases the candidates: branding

Last week, we focused on the presidential hopefuls' emails. In part two of this series, we reached out to some branding experts to talk logos and slog...

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The face of omnichannel in APAC: Spotlight on Decathlon's Clarence Chew
Asia

The face of omnichannel in APAC: Spotlight on Decathlon's Clarence Chew

8y Sophie Loras

The face of omnichannel in APAC: Spotlight on Deca...

Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man...

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Spotlight on the National Gallery of Victoria: fusing art with social media
Asia

Spotlight on the National Gallery of Victoria: fusing art with social media

8y Sophie Loras

Spotlight on the National Gallery of Victoria: fus...

Encouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audi...

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Throwback Thursday: CP+B LA's Kevin Jones reminisces about sneakers and the shakes
Acquisition

Throwback Thursday: CP+B LA's Kevin Jones reminisces about sneakers and the...

8y Mike O'Brien

Throwback Thursday: CP+B LA's Kevin Jones reminisc...

Kevin Jones, the executive creative director of Crispin Porter + Bogusky L.A., reflects on two silly ads that show just how limitless advertising can ...

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Super Bowl 50: Winners and losers
Acquisition

Super Bowl 50: Winners and losers

8y Mike O'Brien

Super Bowl 50: Winners and losers

How was Super Bowl 50 for advertisers? Hyundai and Doritos dominated the USA Today Ad Meter, while medicinal brands grossed us out. Read More...

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How brands are celebrating the Chinese New Year in China
Acquisition

How brands are celebrating the Chinese New Year in China

8y Sophie Loras

How brands are celebrating the Chinese New Year in...

On February 8, China’s 1.3 billion people will see in the Chinese New Year of the Monkey. Here’s how brands like PepsiCo, McDonald’s...

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Three factors that determine Super Bowl success
Attribution

Three factors that determine Super Bowl success

8y Mike O'Brien

Three factors that determine Super Bowl success

Super Bowl ads cost millions of dollars, so brands better make them worthwhile. But how can that be measured? Last week, we determined that it is, in ...

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Is your email campaign breaking your brand promise?
Email

Is your email campaign breaking your brand promise?

8y Guest Writer

Is your email campaign breaking your brand promise...

Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise. Read More...

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Better visual marketing in eight easy steps
Marketing

Better visual marketing in eight easy steps

8y Tessa Wegert

Better visual marketing in eight easy steps

Understanding the value of a quality visual marketing strategy is essential for digital advertising success. Read More...

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Super Bowl ad preview... superlatives edition!
Acquisition

Super Bowl ad preview... superlatives edition!

8y Mike O'Brien

Super Bowl ad preview... superlatives edition!

The Super Bowl is one of the year’s most competitive events, so why not make the ad preview into a competition, too? Here are ClickZ‘s 10 ...

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