Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong?
Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa at Aon Hewitt, says marketing in the digital age is having a credibility crisis.
As influencer marketing becomes more effective for brands, there is a constant need to find the right influencer for the promotion of ... read more
Foreign brands and Chinese ecommerce platforms were left scrambling this week after new cross-border ecommerce taxes came into effect on April 8.
Despite the ways in which they can be manipulated for evil, bots are a hot topic in digital marketing at the moment. How can they enhance ecommerce?
Every fitness brand has a different marketing approach, depending on its status, its goals and its audience, and there’s an interesting comparison ... read more
Blending amusing storytelling with information previously only found in product demos, 'edutaining' content is beneficial to the consumer and brand simultaneously.
Instagram can be a very effective social network and the fitness industry in particular seems to have found the sweet spot here in ... read more
There's no downturn in site on the ecommerce front as Chinese consumers continue to spend big on luxury goods.
A favorite ad John Biondi, Midwest creative lead at SapientNitro, is the 1999 campaign that helped Target transcend being "every bit as cool as the dollar store."