With so many marketers utilizing video these days, it's becoming harder to stand out. Interactive videos solve that problem, while also naturally incr...
View articleAlibaba wants to change the world's e-commerce landscape, using its Singles Day on November 11 as a springboard. Read More...
View articleEveryone knows that social media influencers are often better at reaching people than celebrities. Here are five steps for implementing campaigns with...
View articleBecause Australia and New Zealand battled it out in the rugby and the first female jockey won the Melbourne Cup, sport was a major part of this week's...
View articleAs users continue to adopt a mobile-first approach to online access, marketers need to create more compelling content for visual platforms like Instag...
View articleFacebook's new slideshow image tool will be welcomed by brands that hope to serve up more video content to consumers in emerging markets. Read More...
View articleThanks to the advent of social media, it's never too late to launch time-sensitive holiday campaigns. Here's how you can use Twitter to engage with c...
View articleBecause content engagement is difficult to measure with concrete accuracy, brands must initiate and moderate genuine conversations to validate contact...
View articleFinding the right balance of communication frequency for email campaigns can be complex. Here's how to ensure that subscribers are receptive to your m...
View articleA new app adds GIFs to Instagram's list of video offerings for advertisers. Creating content that's inherently shareable is one way marketers can use ...
View articleCreating a quality intent-driven content marketing strategy is contingent on personalization. Use these tips to engage users and ultimately orchestrat...
View articleSince the ClickZ team is a bunch of '80s babies, we decided to center this edition of Tweets of the Week on Back to the Future Day. Which brands elici...
View articleFrom Google’s new logo to the Tropicana branding debacle, brand marketers can learn a lot about logo design. Read More...
View articleIf consumers continue to reject ad content that interrupts the user experience, how can brands and marketers reach audiences while simultaneously elim...
View articleBusiness consulting companies are scaling back their digital arms by aggressively hiring creative talent and acquiring agencies. Will they displace co...
View articleThis examines content marketing strategies of nine e-commerce retailers that effectively promote their brands and assist customers via videos, quizzes...
View articleBrands tweet about trending topics all the time, but they don't always use the platform's powerful reach in order to promote themselves beyond a Twitt...
View articleThese are our favorite ads from this week because they use creative storytelling to communicate brands' messages while effectively engaging consumers ...
View articleWeChat is China's most indispensable app. Here is a look at how brands from Kate Spade to Chanel are using this versatile platform to market to Chines...
View articleTarget's ability to incorporate Shazam as a pillar of its latest ad campaign exemplifies the future of cross-channel innovation with the user experien...
View articleEffective execution of a content marketing campaign is easier said than done. Here's how you can create an efficient, organized strategy to generate R...
View articleRather than simply looking for ways to sell products, modern marketers push the boundaries of traditional advertising by emphasizing products' overall...
View articleResearch conducted by Unruly found that Millennial males are more prone to highly emotional responses to video ad content. How can these findings help...
View articleAs one of the top agencies in the world, Ogilvy & Mather specializes in campaigns that engage consumers in unique ways - something New York president ...
View articleGreen poo was one of many colorful ways brands celebrated on Twitter this week, alongside smiles, teachers, and all day breakfasts. Read More...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during September of 2015. Read More...
View articleMarketers in China face an ongoing challenge when choosing and integrating the increasing number of touchpoints needed for a positive brand experience...
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