Interaction helps brands stand out in the vast volume of video
Media

Interaction helps brands stand out in the vast volume of video

8y Mike O'Brien

Interaction helps brands stand out in the vast vol...

With so many marketers utilizing video these days, it's becoming harder to stand out. Interactive videos solve that problem, while also naturally incr...

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How Alibaba's annual shopping festival is revolutionizing e-commerce
Asia

How Alibaba's annual shopping festival is revolutionizing e-commerce

8y Sophie Loras

How Alibaba's annual shopping festival is revoluti...

Alibaba wants to change the world's e-commerce landscape, using its Singles Day on November 11 as a springboard. Read More...

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5 tips to nail your next influencer marketing campaign
Marketing

5 tips to nail your next influencer marketing campaign

8y Mike O'Brien

5 tips to nail your next influencer marketing camp...

Everyone knows that social media influencers are often better at reaching people than celebrities. Here are five steps for implementing campaigns with...

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Tweets of the week: Rugby World Cup and a race that stops a nation
Asia

Tweets of the week: Rugby World Cup and a race that stops a nation

8y Sophie Loras

Tweets of the week: Rugby World Cup and a race tha...

Because Australia and New Zealand battled it out in the rugby and the first female jockey won the Melbourne Cup, sport was a major part of this week's...

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3 tips for creating compelling visual content on social media
Asia

3 tips for creating compelling visual content on social media

8y Paul Webster

3 tips for creating compelling visual content on s...

As users continue to adopt a mobile-first approach to online access, marketers need to create more compelling content for visual platforms like Instag...

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Facebook launches slideshow for video content in emerging markets
Asia

Facebook launches slideshow for video content in emerging markets

8y Sophie Loras

Facebook launches slideshow for video content in e...

Facebook's new slideshow image tool will be welcomed by brands that hope to serve up more video content to consumers in emerging markets. Read More...

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5 strategies for last-minute Halloween marketing on Twitter
Social

5 strategies for last-minute Halloween marketing on Twitter

8y Tessa Wegert

5 strategies for last-minute Halloween marketing o...

Thanks to the advent of social media, it's never too late to launch time-sensitive holiday campaigns. Here's how you can use Twitter to engage with c...

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The human behind the device: achieving and measuring true engagement
Analytics

The human behind the device: achieving and measuring true engagement

8y Sean Hutchinson

The human behind the device: achieving and measuri...

Because content engagement is difficult to measure with concrete accuracy, brands must initiate and moderate genuine conversations to validate contact...

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Frequency matters: 5 keys to finding the 'Goldilocks Zone'
Email

Frequency matters: 5 keys to finding the 'Goldilocks Zone'

8y Derek Harding

Frequency matters: 5 keys to finding the 'Goldiloc...

Finding the right balance of communication frequency for email campaigns can be complex. Here's how to ensure that subscribers are receptive to your m...

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4 ways Boomerang enhances the Instagram advertising experience
Social

4 ways Boomerang enhances the Instagram advertising experience

8y Mike O'Brien

4 ways Boomerang enhances the Instagram advertisin...

A new app adds GIFs to Instagram's list of video offerings for advertisers. Creating content that's inherently shareable is one way marketers can use ...

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How to craft a truly personalized intent marketing campaign
Marketing

How to craft a truly personalized intent marketing campaign

8y Som Puangladda

How to craft a truly personalized intent marketing...

Creating a quality intent-driven content marketing strategy is contingent on personalization. Use these tips to engage users and ultimately orchestrat...

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Tweets of the week: winners and losers of Back to the Future Day
Social

Tweets of the week: winners and losers of Back to the Future Day

8y Mike O'Brien

Tweets of the week: winners and losers of Back to ...

Since the ClickZ team is a bunch of '80s babies, we decided to center this edition of Tweets of the Week on Back to the Future Day. Which brands elici...

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What you can learn about logo design from Google and Airbnb?
Marketing

What you can learn about logo design from Google and Airbnb?

8y Yuyu Chen

What you can learn about logo design from Google a...

From Google’s new logo to the Tropicana branding debacle, brand marketers can learn a lot about logo design. Read More...

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Why can't we all do a little less polluting?
Media

Why can't we all do a little less polluting?

8y Dave Evans

Why can't we all do a little less polluting?

If consumers continue to reject ad content that interrupts the user experience, how can brands and marketers reach audiences while simultaneously elim...

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Will business consulting companies become a big threat to agencies?
Marketing

Will business consulting companies become a big threat to agencies?

8y Yuyu Chen

Will business consulting companies become a big th...

Business consulting companies are scaling back their digital arms by aggressively hiring creative talent and acquiring agencies. Will they displace co...

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9 great examples of content from online retailers
Ecommerce

9 great examples of content from online retailers

8y Graham Charlton

9 great examples of content from online retailers

This examines content marketing strategies of nine e-commerce retailers that effectively promote their brands and assist customers via videos, quizzes...

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Hashtag hijacking doesn't have to live and die on Twitter
Social

Hashtag hijacking doesn't have to live and die on Twitter

8y Mike O'Brien

Hashtag hijacking doesn't have to live and die on ...

Brands tweet about trending topics all the time, but they don't always use the platform's powerful reach in order to promote themselves beyond a Twitt...

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Ads of the week: Toyota goes 'Back to the Future'
Marketing

Ads of the week: Toyota goes 'Back to the Future'

8y Yuyu Chen

Ads of the week: Toyota goes 'Back to the Future'

These are our favorite ads from this week because they use creative storytelling to communicate brands' messages while effectively engaging consumers ...

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How brands use WeChat for impact and engagement
Asia

How brands use WeChat for impact and engagement

8y Elisa Harca

How brands use WeChat for impact and engagement

WeChat is China's most indispensable app. Here is a look at how brands from Kate Spade to Chanel are using this versatile platform to market to Chines...

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How Target's new ads show the real value of Shazam
Media

How Target's new ads show the real value of Shazam

8y Tessa Wegert

How Target's new ads show the real value of Shazam

Target's ability to incorporate Shazam as a pillar of its latest ad campaign exemplifies the future of cross-channel innovation with the user experien...

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4 ways to stop throwing your content away
Marketing

4 ways to stop throwing your content away

8y Guest

4 ways to stop throwing your content away

Effective execution of a content marketing campaign is easier said than done. Here's how you can create an efficient, organized strategy to generate R...

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Brand humanity: how to advertise relevance
Asia

Brand humanity: how to advertise relevance

8y Joseph Tsang

Brand humanity: how to advertise relevance

Rather than simply looking for ways to sell products, modern marketers push the boundaries of traditional advertising by emphasizing products' overall...

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Millennial men the most emotional while watching video ads
Media

Millennial men the most emotional while watching video ads

8y Greg Jarboe

Millennial men the most emotional while watching v...

Research conducted by Unruly found that Millennial males are more prone to highly emotional responses to video ad content. How can these findings help...

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Spotlight on: Adam Tucker, president, Ogilvy NYC
Agency Spotlight

Spotlight on: Adam Tucker, president, Ogilvy NYC

8y Mike O'Brien

Spotlight on: Adam Tucker, president, Ogilvy NYC

As one of the top agencies in the world, Ogilvy & Mather specializes in campaigns that engage consumers in unique ways - something New York president ...

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Tweets of the week: from #AllDayBreakfast to #GreenPoop
Asia

Tweets of the week: from #AllDayBreakfast to #GreenPoop

9y Sophie Loras

Tweets of the week: from #AllDayBreakfast to #Gree...

Green poo was one of many colorful ways brands celebrated on Twitter this week, alongside smiles, teachers, and all day breakfasts. Read More...

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Digital marketing people on the move: GE has a new CMO
Marketing

Digital marketing people on the move: GE has a new CMO

9y Yuyu Chen

Digital marketing people on the move: GE has a new...

This is a roundup of new hires and promotions in the digital marketing industry during September of 2015. Read More...

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No Single Channel Excels in China as Consumer Touchpoints Expand
Asia

No Single Channel Excels in China as Consumer Touchpoints Expand

9y Sophie Loras

No Single Channel Excels in China as Consumer Touc...

Marketers in China face an ongoing challenge when choosing and integrating the increasing number of touchpoints needed for a positive brand experience...

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