Your Brand Can Be as Famous as Sour Patch Kids
Conference Coverage

Your Brand Can Be as Famous as Sour Patch Kids

9y Yuyu Chen

Your Brand Can Be as Famous as Sour Patch Kids

During her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, talked about how the bran...

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Should Your Brand Be on Snapchat?
Social

Should Your Brand Be on Snapchat?

9y Yuyu Chen

Should Your Brand Be on Snapchat?

Snapchat has certainly gained in popularity as a marketing tool for Millennials but it isn't for every brand. Find out what industry participants thin...

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3 Steps to a Better Site Redesign
Media

3 Steps to a Better Site Redesign

9y Tessa Wegert

3 Steps to a Better Site Redesign

Though a challenging project, site redesigns and updates are necessary to ensure consistent user engagement. Are you ready to modify your website? Her...

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4 Best Practices for Creating a Custom Content Strategy
Content

4 Best Practices for Creating a Custom Content Strategy

9y Guest

4 Best Practices for Creating a Custom Content Str...

Consider these four concepts as you attempt to cultivate a custom content marketing strategy that can yield a compelling campaign with a high propensi...

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Listening To Your Customers: A Kind Of Different Intent Data
Data insights

Listening To Your Customers: A Kind Of Different Intent Data

9y Som Puangladda

Listening To Your Customers: A Kind Of Different I...

Consumer intent and behavioral data can inform marketing strategy and campaign efforts, so it's important to pay attention to your consumers: not just...

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Brands Still Matter - Just Not Like They Used To
Conference Coverage

Brands Still Matter - Just Not Like They Used To

9y Mike O'Brien

Brands Still Matter - Just Not Like They Used To

Ogilvy's Colin Mitchell asked, "Do brands still matter?" They do, but today's informed consumers care less about a brand's image and more about servic...

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Modern Strategies from Ancient Greece
Marketing

Modern Strategies from Ancient Greece

9y Sean Miller

Modern Strategies from Ancient Greece

The Ship of Theseus paradox is also an allegory for the flux in expectations in the marketing industry. How can altering the trajectory of brand strat...

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Using the 3 C's for Online and Offline Commerce in China
Asia

Using the 3 C's for Online and Offline Commerce in China

9y Sophie Loras

Using the 3 C's for Online and Offline Commerce in...

Isobar's Jane Linbaden and CollabCentral's Nishtha Mehta shared their views on connectivity, context and content for O2O at ClickZ Live Shanghai. Read...

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Tweets of the Week: Prime Ministers, Bachelors, Clocks and Video Games
Asia

Tweets of the Week: Prime Ministers, Bachelors, Clocks and Video Games

9y Sophie Loras

Tweets of the Week: Prime Ministers, Bachelors, Cl...

The season finale of #TheBachelorAU and #VideoGamesDay kept things light on Twitter during a week of heavy news. Read More...

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Does Your Brand Need a Human in the Loop?
Marketing

Does Your Brand Need a Human in the Loop?

9y Kevin Lee

Does Your Brand Need a Human in the Loop?

Using mascots in ads is a classic tactic, and the advent of digital marketing has only enhanced these iconic personalities on social media. Can this h...

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Defining Fluid Leadership in an Age of Change
Marketing

Defining Fluid Leadership in an Age of Change

9y Robin Neifield

Defining Fluid Leadership in an Age of Change

This defines the necessary leadership characteristics needed to consistently lead a quality team to success in the inherently transient business of di...

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9 Valuable Tips for Your Ecommerce Product Page Copy
Ecommerce

9 Valuable Tips for Your Ecommerce Product Page Copy

9y Graham Charlton

9 Valuable Tips for Your Ecommerce Product Page Co...

The written content on e-commerce product pages grabs the attention of consumers and influences SEO ranking. These nine pointers will help improve the...

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Translating User Generated Content
Asia

Translating User Generated Content

9y Christian Arno

Translating User Generated Content

Online recommendations and reviews are a big marketing asset, so having the right translation tools in place ensures your brand's UGC reaches all cust...

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3 Auto Brand Films, 3 Vital Lessons in Storytelling
Automotive

3 Auto Brand Films, 3 Vital Lessons in Storytelling

9y Tessa Wegert

3 Auto Brand Films, 3 Vital Lessons in Storytellin...

Auto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of thei...

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Is The Focus on Viewability Making Us Blind?
Media

Is The Focus on Viewability Making Us Blind?

9y Frank Sinton

Is The Focus on Viewability Making Us Blind?

Inconsistencies regarding the expected standards of viewability are even apparent on large video platforms like YouTube and Google. That said, is view...

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Tweets of the Week: Visual Splendor as Twitter Celebrates #WorldPhotographyDay
Asia

Tweets of the Week: Visual Splendor as Twitter Celebrates #WorldPhotography...

9y Sophie Loras

Tweets of the Week: Visual Splendor as Twitter Cel...

Thailand's bombing tragedy led the week on Twitter, divorce lawyers were a central theme of the Ashley Madison leaks, and #WorldPhotographyDay gave th...

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3 Digital Trends to Watch Out for in Asia
Asia

3 Digital Trends to Watch Out for in Asia

9y Sophie Loras

3 Digital Trends to Watch Out for in Asia

Social media as the new customer service channel, WeChat as the ultimate communications app, and developing mobile strategies are just three trends th...

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The Importance of Conversations With Consumers
Marketing

The Importance of Conversations With Consumers

9y Benjamin Spiegel

The Importance of Conversations With Consumers

Direct communication between brands and consumers is invaluable. Here's how consumer insights can enhance marketing strategy and create campaigns of s...

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How to Develop Your Own Powerful Online Brand
Marketing

How to Develop Your Own Powerful Online Brand

9y Jasmine Sandler

How to Develop Your Own Powerful Online Brand

How effective is your current personal online branding strategy? This exercise can help you leverage platforms like LinkedIn and Facebook to advocate ...

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Service Before Product When it Comes to User Micro-Moments
Asia

Service Before Product When it Comes to User Micro-Moments

9y Scott Heron

Service Before Product When it Comes to User Micro...

Marketers need to spend their efforts satisfying user moments, more than building aspiration for their products or services. Read More...

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3 Back-to-School Marketing Strategies With Merit
Marketing

3 Back-to-School Marketing Strategies With Merit

9y Tessa Wegert

3 Back-to-School Marketing Strategies With Merit

Innovative marketing tactics allow brands like Old Navy to thrive during the back-to-school shopping season. These insights can help marketers cogentl...

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Spotlight On: Crispin Porter + Bogusky's Ivan Perez-Armendariz
Agency Spotlight

Spotlight On: Crispin Porter + Bogusky's Ivan Perez-Armendariz

9y Mike O'Brien

Spotlight On: Crispin Porter + Bogusky's Ivan Pere...

Ivan Perez-Armendariz, chief digital officer for CP+B, sees mobile-only experiences taking off, a trend that he sees in Domino's, a client whose emoji...

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VIDEO: Defining Brand DNA at Peninsula Hotels
Asia

VIDEO: Defining Brand DNA at Peninsula Hotels

9y Sophie Loras

VIDEO: Defining Brand DNA at Peninsula Hotels

What makes the Peninsula special? Robert Cheng, vice president of marketing for The Peninsula Hotels discusses brand DNA and how to develop a digital ...

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VIDEO: The Brand Is Not the Hero According to Coca-Cola
Asia

VIDEO: The Brand Is Not the Hero According to Coca-Cola

9y Sophie Loras

VIDEO: The Brand Is Not the Hero According to Coca...

In this video, Coca-Cola's director of social media and sustainability, Tim Goudie, talks about the power of social media and the art of content creat...

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VIDEO: Using Data to Localize to New Markets
Asia

VIDEO: Using Data to Localize to New Markets

9y Sophie Loras

VIDEO: Using Data to Localize to New Markets

Ctrip is one of China's leading travel booking websites, but as it looks to new markets, data has become a key part of its localization strategy. Read...

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Mythbusting China's E-Commerce Sector
Asia

Mythbusting China's E-Commerce Sector

9y Sophie Loras

Mythbusting China's E-Commerce Sector

In her address at ClickZ Live Hong Kong, WPP China head Bessie Lee debunks the big myths of China 's e-commerce landscape. Read More...

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Creating Social Influencer Content That Counts
Marketing

Creating Social Influencer Content That Counts

9y Tessa Wegert

Creating Social Influencer Content That Counts

Social media's evolution as a pillar of marketing strategy requires social influencers to produce compelling content. Here are ways to design a dynami...

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