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    Blockchain for ad tech: an anti-fraud panacea or placebo?
    Blockchain

    Blockchain for ad tech: an anti-fraud panacea or placebo?

    5y Ivan Guzenko

    Blockchain for ad tech: an anti-fraud panacea or p...

    A lot of buzz has been devoted to blockchain in ad tech this year, but marketers are still uncertain how to separate what’s real and what’s not. Read ...

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    Online ad fraud in 2018 hit $19bn: How blockchain could eliminate it
    Blockchain

    Online ad fraud in 2018 hit $19bn: How blockchain could eliminate it

    5y Carlos Acevedo and Donny Dvorin

    Online ad fraud in 2018 hit $19bn: How blockchain ...

    The DOJ recently indicted a massive digital ad fraud ring. Insight from Brave, Lucidity, Rebel AI, and AdLedger on how blockchain could have prevented...

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