Yahoo will combine its mobile analytics platform Flurry and mobile ad buying platform Gemini next month, a move industry participants say could possib...
View articleAOL's acquisition of video content syndication platform Vidible boosts its ability to effectively compete with the likes of YouTube and Facebook in th...
View articleThe Internet giant has agreed to purchase video advertising platform BrightRoll for nearly $640 million in cash. Will the inclusion of BrightRoll help...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during July. Read More...
View articleBased on the findings of recent research, industry participants have provided suggestions for combining TV and digital video advertising to effectivel...
View articleIn the most recent report from comScore, things stayed relatively the same across the video advertising ecosystem. Read More...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during April. Read More...
View articleIn the most recent report from comScore, LiveRail overtook AOL, Inc. to solidify its position at the preferred sell-side video advertising technology ...
View articleNielsen kicks off its final pre-launch test as it moves into mobile ad measurement. Read More...
View articleWhile the number of Americans watching online videos saw modest growth in the last year, the big news is the nearly 50 percent growth in the number of...
View articleAccording to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled ...
View articleOnline content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online conte...
View articleAOL has climbed into second place on comScore's video metrix, with 55.9 percent more viewers than it had one year ago. Read More...
View articleBrightRoll will use comScore's validated Campaign Essentials (vCE) product suite to better show digital video campaign insights. Read More...
View articleWe're seeing some exciting developments in online video advertising that promise to deliver a better online video marketing experience for brands and ...
View articleConsumers watched 11.3 billion online video ads last month, according to a new report by comScore. Read More...
View articleFifty-two percent of U.K. advertisers believe digital video to be as effective as TV advertisements, according to a new survey by BrightRoll. Read Mor...
View articleAn IAB Canada study shows 65 percent of ad agency execs in the country believe that research around the GRP is the most encouraging propeller of video...
View articleTremor Media, ADAP.TV, and BrightRoll served substantially more ads in December than they did the previous month, according to comScore. Read More...
View articleHere's a rundown of the most recent offerings. Read More...
View articleComScore estimates 45.4 percent of users viewed at least one video ad over the course of the month. Read More...
View articleWhy media buyers should incorporate online video in their campaigns. Read More...
View articleSearch retargeting firm will make its data available through online video ad networks such as BrightRoll and others. Read More...
View articleCompany aims to bring behavioral capabilites of display ads to the video space. Read More...
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