Yahoo will combine its mobile analytics platform Flurry and mobile ad buying platform Gemini next month, a move industry participants say could possibly give the company a competitive edge over Facebook and Google.
AOL's acquisition of video content syndication platform Vidible boosts its ability to effectively compete with the likes of YouTube and Facebook in the digital video space.
The Internet giant has agreed to purchase video advertising platform BrightRoll for nearly $640 million in cash. Will the inclusion of BrightRoll help Yahoo claim leadership in the programmatic video space?
This is a roundup of new hires and promotions in the digital marketing industry during July.
Based on the findings of recent research, industry participants have provided suggestions for combining TV and digital video advertising to effectively reach consumers.
In the most recent report from comScore, things stayed relatively the same across the video advertising ecosystem.
This is a roundup of new hires and promotions in the digital marketing industry during April.
In the most recent report from comScore, LiveRail overtook AOL, Inc. to solidify its position at the preferred sell-side video advertising technology provider.
Nielsen kicks off its final pre-launch test as it moves into mobile ad measurement.
While the number of Americans watching online videos saw modest growth in the last year, the big news is the nearly 50 percent growth in the number of online content videos viewed each month and the nearly 150 percent growth in the number of video ad views.
