Super Bowl ads cost millions of dollars. Are they worth it?

Digital Advertising Super Bowl ads cost millions of dollars. Are they worth it?

4y Mike O'Brien

Super Bowl ads cost millions of dollars. Are they ...

Though Super Bowl ads are guaranteed attention, they don't necessarily guarantee sales. But they can, particularly when emotion meets actionability. R...

View article
Super Bowl Sunday and SEO: The importance of search during the Big Game

Search Super Bowl Sunday and SEO: The importance of search during the Big Game

4y Mike O'Brien

Super Bowl Sunday and SEO: The importance of searc...

SEO is crucial during the Super Bowl, both for $5 million-dollar advertisers and companies hoping to appear in local search results. Read More...

View article
ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

Digital Advertising ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

4y Mike O'Brien

ClickZ's World Cup winners, including Budweiser, M...

Now that the World Cup is over, we’ve identified the six brands we think did the best job at digital marketing, including Budweiser, McDonald’s, and A...

View article
Get the latest analysis and reports delivered to your inbox daily
ClickZ's Super Bowl LII winners, with a technology twist

Digital Advertising ClickZ's Super Bowl LII winners, with a technology twist

5y Mike O'Brien

ClickZ's Super Bowl LII winners, with a technology...

"Super Bowl winners" is usually based on the public's favorite ads, which often involve puppies tugging at the heartstrings. This year, we're focusing...

View article
Throwback Thursday: Grey Group India's Leroy Alvares talks about pulling heart strings in advertising

Acquisition Throwback Thursday: Grey Group India's Leroy Alvares talks about pulling heart strings in advertising

7y Sophie Loras

Throwback Thursday: Grey Group India's Leroy Alvar...

Stories with a strong emotional pull are a key theme when discussing powerful and memorable ads with Leroy Alvares, president, digital services, Grey ...

View article
How was Snapchat's first Super Bowl?

Social Media How was Snapchat's first Super Bowl?

7y Mike O'Brien

How was Snapchat's first Super Bowl?

The social Super Bowl has traditionally referred to Twitter and Facebook. This year, Snapchat is in the mix, having had Super Bowl sponsors for the f...

View article
Three factors that determine Super Bowl success

Attribution Three factors that determine Super Bowl success

7y Mike O'Brien

Three factors that determine Super Bowl success

Super Bowl ads cost millions of dollars, so brands better make them worthwhile. But how can that be measured? Last week, we determined that it is, in ...

View article
Super Bowl ad preview... superlatives edition!

Acquisition Super Bowl ad preview... superlatives edition!

7y Mike O'Brien

Super Bowl ad preview... superlatives edition!

The Super Bowl is one of the year’s most competitive events, so why not make the ad preview into a competition, too? Here are ClickZ‘s 10 ...

View article
What 50 years of Super Bowl advertising has taught us

Acquisition What 50 years of Super Bowl advertising has taught us

7y Sanjay Dholakia

What 50 years of Super Bowl advertising has taught...

Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers. Read More...

View article
The digital download: Facebook's ad revenue up, while Twitter's management down

Media The digital download: Facebook's ad revenue up, while Twitter's management down

7y Yuyu Chen

The digital download: Facebook's ad revenue up, wh...

This week's digital download includes Facebook’s Q4 2015 earnings, Twitter’s management shakeup, Snapchat’s Super Bowl ad program and IAB’s response t...

View article
Do brands need Super Bowl ads anymore?

Strategies Do brands need Super Bowl ads anymore?

7y Mike O'Brien

Do brands need Super Bowl ads anymore?

Super Bowl ads are crazy expensive and get most of their attention before the game these days. But that's still a lot of attention, as well as the ...

View article
Then and now: the evolution of branding

Acquisition Then and now: the evolution of branding

7y Mike O'Brien

Then and now: the evolution of branding

Budweiser branding has gone from regal to relatable, while Coke has become much more subtle over the years. How else have brands evolved from the TV-o...

View article
Why are ads with animals so appealing?

Video Why are ads with animals so appealing?

7y Mike O'Brien

Why are ads with animals so appealing?

Analyzing 5,000 branded videos, Unruly Media recently compiled a list of the 10 that were shared the most on social. One common theme was animals. But...

View article
And our favorite ads of 2015 are...

Asia And our favorite ads of 2015 are...

7y ClickZ

And our favorite ads of 2015 are...

For our final Ads of the Week, the whole ClickZ editorial team joined together for this one, each sharing one or two of our favorites from the whole y...

View article
The 10 most cringeworthy social fails of 2015

Social Media The 10 most cringeworthy social fails of 2015

7y Mike O'Brien

The 10 most cringeworthy social fails of 2015

For the second year, ClickZ ranks the top 10 social media fails from brands like Starbucks and Tinder, which range from embarrassing to egregiously of...

View article
Spotlight on: Adam Tucker, president, Ogilvy NYC

Agency Spotlight Spotlight on: Adam Tucker, president, Ogilvy NYC

7y Mike O'Brien

Spotlight on: Adam Tucker, president, Ogilvy NYC

As one of the top agencies in the world, Ogilvy & Mather specializes in campaigns that engage consumers in unique ways - something New York president ...

View article
How will the IoT affect CPG brands?

CPG (FMCG) How will the IoT affect CPG brands?

7y Mike O'Brien

How will the IoT affect CPG brands?

Bud Light is officially selling smart fridges that let you know when you're almost out of beer. Is this a fun novelty item, or does it show how CPG br...

View article
Beverage Brands Illustrate Importance of Online Content for Offline Products

Marketing Beverage Brands Illustrate Importance of Online Content for Offline Products

7y Mike O'Brien

Beverage Brands Illustrate Importance of Online Co...

Soft drink and beer brands aren't exactly huge in the e-commerce space, but Coca-Cola, Bud Light and Mountain Dew demonstrate how important content is...

View article
CBS to Move Super Bowl Ads Online: Can Iconic Brands Learn from Smaller Campaigns?

Media CBS to Move Super Bowl Ads Online: Can Iconic Brands Learn from Smaller Campaigns?

7y Emily Alford

CBS to Move Super Bowl Ads Online: Can Iconic Bran...

Reports are circulating that CBS will stream this years' Super Bowl ads online, a space that has traditionally been dominated by smaller, more nimble ...

View article
Tweets of the Week: NASA, Amazon and ESPN Lead the Way

Social Tweets of the Week: NASA, Amazon and ESPN Lead the Way

7y Yuyu Chen

Tweets of the Week: NASA, Amazon and ESPN Lead the...

This week, Twitter cruised on the surface of Pluto, shopped on Amazon, celebrated the 2015 ESPY awards, and made a toast for Novak Djokovic’s big win ...

View article
Tweets of the Week: Soccer and Sharks, Chicken and Chocolate

Social Tweets of the Week: Soccer and Sharks, Chicken and Chocolate

7y Mike O'Brien

Tweets of the Week: Soccer and Sharks, Chicken and...

This week on Twitter kicked off with the Women's World Cup, around which Nike had the most engagement. Shark Week and two food related holidays inspir...

View article
Nike Takes the Women’s World Cup with #NoMaybes

Media Nike Takes the Women’s World Cup with #NoMaybes

7y Yuyu Chen

Nike Takes the Women’s World Cup with #NoMaybes

Nike’s #NoMaybes campaign has caught lots of attention during the Women’s World Cup. What can other brands learn from the Nike's success? Read More...

View article
Why Budweiser's "Lost Dog" Ad Was a Brand Flop After Super Bowl

Analytics Why Budweiser's "Lost Dog" Ad Was a Brand Flop After Super Bowl

7y Mike O'Brien

Why Budweiser's "Lost Dog" Ad Was a Brand Flop Aft...

The Super Bowl's most popular ad was a hit on social media, but there was a lack of relevance that didn't translate to a brand lift, according to rece...

View article
Knowing When to Comment Is Crucial in Content Marketing #CZLTO

Conference Coverage Knowing When to Comment Is Crucial in Content Marketing #CZLTO

7y Mike O'Brien

Knowing When to Comment Is Crucial in Content Mark...

At ClickZ Live Toronto, Lululemon's director of brand strategy discussed how having a strong brand identity means consistency and knowing when to weig...

View article
How 10 Beer Brands Rock the Social Media Scene

Social How 10 Beer Brands Rock the Social Media Scene

7y Bob Cargill

How 10 Beer Brands Rock the Social Media Scene

Since beer represents good times for so many people, it only makes sense that beer brands take social seriously. And not just the giants like Budweise...

View article
Brands <3 Emojis

Marketing Brands <3 Emojis

7y Mike O'Brien

Brands <3 Emojis

Emojis are so popular among consumers that brands have graduated from tweeting them to launching keyboards, and in the case of Domino's, allowing cons...

View article
YouTube Celebrates 10th Birthday With Memorable Ads With Animals

Media YouTube Celebrates 10th Birthday With Memorable Ads With Animals

7y Greg Jarboe

YouTube Celebrates 10th Birthday With Memorable Ad...

In honor of its 10th birthday, YouTube is taking a look at some of the most memorable moments on the platform, from A to Z, starting, not surprisingly...

View article
1 2 3