Post-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lift than during the Super Bowl.
Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices.
A holiday installation uses tablets and wind to showcase the 2012 LaCrosse.
Works with Digitas to commission a song and music video from band Hellogoodbye.
Media companies like Foodbuzz help brands connect with consumers through the engaging world of social food and cooking sites.