Twitter and Facebook are becoming more popular in Asia, but marketers operating in the region need to be aware of the many other made-for-Asia social ...
View articleIf you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...
View articleThere's no downturn in site on the ecommerce front as Chinese consumers continue to spend big on luxury goods. Read More...
View articleTweets of the Week returns right in time for several important holidays: Valentine's Day, Presidents Day and National Drink Wine Day. Read More...
View articleRetailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part. Read More...
View articleOn February 8, China’s 1.3 billion people will see in the Chinese New Year of the Monkey. Here’s how brands like PepsiCo, McDonald’s...
View articleThe Japanese messaging social app Line is widely used in the Asia-Pacific region and is now starting to make headway in the U.S. How does this company...
View articleRelevance as a quantifiable concept and brands themselves being influencers were a couple of eye-openers I picked up from spending a day at Social Med...
View articleAt ClickZ Live New York, JWT's Jinal Shah spoke about the content continuum. To publish their own content successfully, brands should find a middle gr...
View articleThis season, WestJet, the famed New York Rockettes, and Burberry are using powerful video strategies for their holiday campaigns. Read More...
View articleWhat are the three "Cs" to keep in mind for building a successful display campaign? Focus on clarity, connection, and change. Read More...
View articleBurberry is going digital this holiday season with an interactive window display at the iconic Paris department store. Read More...
View articleIn an increasingly global digital marketplace, it's even more important to localize your messages - or risk them falling flat. Read More...
View articleFollowing a summer of social commerce initiatives, Twitter is taking the opposite of Facebook's approach and testing its new Buy button on accounts wi...
View articleThe platform says it will roll out video ads "carefully and methodically," starting with the U.S. Read More...
View articleGiven the increase in millennial tech-savvy employees in the corporate world, enterprise social networks, such as Yammer and Chatter, will proliferate...
View articleMany of the world's top brands will now own their own branded top-level domains, opening up a new world of marketing possibilities. Read More...
View articleInstagram now offers users the chance to upload creative 15-second videos. Looking for some ideas of your own? Here are a handful of noteworthy ways b...
View articleYahoo Hong Kong emerges as one beneficiary of the largesse. Read More...
View articleStarbucks is using Instagram to engage with fans. Here's how your brand can do the same. Read More...
View articleLuxury brands such as Burberry and Johnnie Walker are using social media marketing to connect with Chinese consumers; here's how. Read More...
View articleTo create a campaign that will go viral, you'll need social currency – consider this framework. Read More...
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