On February 8, China’s 1.3 billion people will see in the Chinese New Year of the Monkey. Here’s how brands like PepsiCo, ... read more
The Japanese messaging social app Line is widely used in the Asia-Pacific region and is now starting to make headway in the U.S. How does this company generate its substantial revenue?
Relevance as a quantifiable concept and brands themselves being influencers were a couple of eye-openers I picked up from spending a day at Social Media Week.
At ClickZ Live New York, JWT's Jinal Shah spoke about the content continuum. To publish their own content successfully, brands should find a middle ground between developed campaigns and social posts.
This season, WestJet, the famed New York Rockettes, and Burberry are using powerful video strategies for their holiday campaigns.
What are the three "Cs" to keep in mind for building a successful display campaign? Focus on clarity, connection, and change.
Burberry is going digital this holiday season with an interactive window display at the iconic Paris department store.
In an increasingly global digital marketplace, it's even more important to localize your messages - or risk them falling flat.
Following a summer of social commerce initiatives, Twitter is taking the opposite of Facebook's approach and testing its new Buy button on accounts with large followings.
The platform says it will roll out video ads "carefully and methodically," starting with the U.S.