Ten examples of how brands stand out on Instagram

Brand awareness Ten examples of how brands stand out on Instagram

3y Tereza Litsa

Ten examples of how brands stand out on Instagram

Instagram's one of the most popular social platforms. Ten creative ways how brands like Casper, Starbucks, Sprout Social, NatGeo, and Mailchimp stand ...

View article
Brands and blockchain: How Walmart, Burger King and De Beers are snuggling up to decentralization

Blockchain Brands and blockchain: How Walmart, Burger King and De Beers are snuggling up to decentralization

5y Mike O'Brien

Brands and blockchain: How Walmart, Burger King an...

We often talk about blockchain in a speculative way, but brands like Walmart, Amazon and Burger King are already embracing the technology. Diamond pow...

View article
Brands' Snapchat handles: ClickZ's master list

Social Media Brands' Snapchat handles: ClickZ's master list

6y Mike O'Brien

Brands' Snapchat handles: ClickZ's master list

If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...

View article
Get the latest analysis and reports delivered to your inbox daily
Throwback Thursday: Acura's Leila Cesario reminisces the most 'super' Super Bowl ads

Acquisition Throwback Thursday: Acura's Leila Cesario reminisces the most 'super' Super Bowl ads

7y Mike O'Brien

Throwback Thursday: Acura's Leila Cesario reminisc...

With the big game coming up on Sunday, this week’s Throwback Thursday is all about Super Bowl ads, obviously! Acura’s Leila Cesario recall...

View article
Tweets of the week: celebrations and festivals dominate Twitter in APAC

Acquisition Tweets of the week: celebrations and festivals dominate Twitter in APAC

7y Sophie Loras

Tweets of the week: celebrations and festivals dom...

This week, Twitter was used across the Asia Pacific region to celebrate Australia Day, India's Republic Day, and the Chinese New Year of the Monkey. R...

View article
The 10 most cringeworthy social fails of 2015

Social Media The 10 most cringeworthy social fails of 2015

7y Mike O'Brien

The 10 most cringeworthy social fails of 2015

For the second year, ClickZ ranks the top 10 social media fails from brands like Starbucks and Tinder, which range from embarrassing to egregiously of...

View article
Digital people on the move: StubHub and The Coffee Bean & Tea Leaf have new marketing leaders

Marketing Digital people on the move: StubHub and The Coffee Bean & Tea Leaf have new marketing leaders

7y Yuyu Chen

Digital people on the move: StubHub and The Coffee...

StubHub, The Coffee Bean & Tea Leaf, Havas, EVB, and the Interactive Advertising Bureau (IAB) announced key hires and promotions this past October...

View article
Tweets of the week: from #AllDayBreakfast to #GreenPoop

Asia Tweets of the week: from #AllDayBreakfast to #GreenPoop

7y Sophie Loras

Tweets of the week: from #AllDayBreakfast to #Gree...

Green poo was one of many colorful ways brands celebrated on Twitter this week, alongside smiles, teachers, and all day breakfasts. Read More...

View article
Social Content Helps Fast Food Brands Beat Stigma

Social Social Content Helps Fast Food Brands Beat Stigma

7y Mike O'Brien

Social Content Helps Fast Food Brands Beat Stigma

Fast food bucks today's healthier dining trends, but brands like Burger King and Taco Bell still get lots of love online. Are solid content strategies...

View article
Tweets of the Week: Labor Day Was No Match for Apple's Day

Social Tweets of the Week: Labor Day Was No Match for Apple's Day

7y Mike O'Brien

Tweets of the Week: Labor Day Was No Match for App...

While holidays always bring out brand Tweets, Labor Day was drowned by the attention Apple received on Twitter, where the hashtag for its annual event...

View article
Tweets of the Week: McDonald's Says No; Everyone Else Says Woof

Social Tweets of the Week: McDonald's Says No; Everyone Else Says Woof

7y Mike O'Brien

Tweets of the Week: McDonald's Says No; Everyone E...

Brands typically steer clear of the hard news trending on Twitter, preferring to use the platform to celebrate things like National Dog Day... or snar...

View article
How to Develop Your Own Powerful Online Brand

Marketing How to Develop Your Own Powerful Online Brand

7y Jasmine Sandler

How to Develop Your Own Powerful Online Brand

How effective is your current personal online branding strategy? This exercise can help you leverage platforms like LinkedIn and Facebook to advocate ...

View article
Tweets of the Week: Rapper Beefs, Jon Stewart and Underwear

Social Tweets of the Week: Rapper Beefs, Jon Stewart and Underwear

7y Mike O'Brien

Tweets of the Week: Rapper Beefs, Jon Stewart and ...

Two rappers' Twitter beef prompted Tweets from burger brands, Jon Stewart's Daily Show departure brought nostalgia, and National Underwear Day mostly ...

View article
World Emoji Day Illustrates Global Impact

Social World Emoji Day Illustrates Global Impact

7y Mike O'Brien

World Emoji Day Illustrates Global Impact

While some industry experts think emojis are an ephemeral trend, World Emoji Day demonstrates their valuable ability to transcend language barriers. R...

View article
Tweets of the Week: Oreo Finds a Twitter BFF

Social Tweets of the Week: Oreo Finds a Twitter BFF

7y Emily Alford

Tweets of the Week: Oreo Finds a Twitter BFF

This week, Twitter was full of oddly depressing Lion King references, missed opportunities, and of course, platonic love for #NationalBestFriendsDay. ...

View article
Norwegian Airline Creates Emoji URL

Marketing Norwegian Airline Creates Emoji URL

7y Mike O'Brien

Norwegian Airline Creates Emoji URL

Norwegian Airlines demonstrates the rise in visual communication, promoting a new flight to Las Vegas with a web address that consists of emojis for a...

View article
Brands <3 Emojis

Marketing Brands <3 Emojis

7y Mike O'Brien

Brands <3 Emojis

Emojis are so popular among consumers that brands have graduated from tweeting them to launching keyboards, and in the case of Domino's, allowing cons...

View article
The Social Why Behind Burger King's Chicken Fry

Social The Social Why Behind Burger King's Chicken Fry

7y Mike O'Brien

The Social Why Behind Burger King's Chicken Fry

Social media plays a big role in Burger King's marketing, between its funny tweets to the relaunch of its chicken fries. ClickZ caught up with the bra...

View article
3 Reasons Why Brands Are Flocking to Chat App Kik

Media 3 Reasons Why Brands Are Flocking to Chat App Kik

8y Tessa Wegert

3 Reasons Why Brands Are Flocking to Chat App Kik

Kik is drawing brands like Burger King and publishers like the Washington Post to its platform with interactive advertising opportunities. Read More...

View article
Burger King Fires Off Snarky Tweet at Former McDonald's CEO

Social Burger King Fires Off Snarky Tweet at Former McDonald's CEO

8y Emily Alford

Burger King Fires Off Snarky Tweet at Former McDon...

After today's announcement that McDonald's has replaced its CEO, Don Thompson, fast-food competitor Burger King took to Twitter to mock the headlines ...

View article
Subservient Chicken and the Secret to Relaunching Popular Campaigns

Marketing Subservient Chicken and the Secret to Relaunching Popular Campaigns

8y Tessa Wegert

Subservient Chicken and the Secret to Relaunching ...

Although difficult, it is possible to relaunch a viral digital campaign, as long as the brand behind it recognizes the value of a diverse digital dist...

View article
Charity Groups Glom Onto BK's Halloween Buy on Twitter

Social Charity Groups Glom Onto BK's Halloween Buy on Twitter

11y Kate Kaye

Charity Groups Glom Onto BK's Halloween Buy on Twi...

Nonprofit and advocacy groups are hoping to leverage Burger King’s Promoted Trend buy on Twitter today. Read More...

View article
Burger King Spins Free Whoppers at TV Viewers

Media Burger King Spins Free Whoppers at TV Viewers

11y Jack Marshall

Burger King Spins Free Whoppers at TV Viewers

Brand asks for five minutes of attention in exchange. Read More...

View article
Planning Paid Media Beyond an Impression or Click

Data insights Planning Paid Media Beyond an Impression or Click

11y Amy Manus

Planning Paid Media Beyond an Impression or Click

Five opportunities to leverage media campaigns beyond the paid media buy itself and create something larger and more impactful. Read More...

View article
Burger King, CP+B Call It Quits

Marketing Burger King, CP+B Call It Quits

12y Zachary Rodgers

Burger King, CP+B Call It Quits

Pairing produced some of the most celebrated interactive campaigns - among them "Whopper Sacrifice" and "Subservient Chicken." Read More...

View article