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    CDP investment outcomes: 2.5x more likely to outperform competitors
    Analytics

    CDP investment outcomes: 2.5x more likely to outperform competitors

    5y Jacqueline Dooley

    CDP investment outcomes: 2.5x more likely to outpe...

    CDP users were 2.5x more likely to have significantly outperformed against their organization’s main marketing goal in 2018 versus non-users. Read Mor...

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    Customer intent in the nonlinear modern marketing funnel
    Digital Marketing

    Customer intent in the nonlinear modern marketing funnel

    5y Brian Solis

    Customer intent in the nonlinear modern marketing ...

    Google looked at thousands of users’ clickstreams and found the modern funnel is fragmented, mobile, nonlinear. How tech gives insight into customer i...

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