Why Pinterest is Gardener's Supply Company's top social channel
Ecommerce

Why Pinterest is Gardener's Supply Company's top social channel

8y Mike O'Brien

Why Pinterest is Gardener's Supply Company's top s...

Facebook may be the king of social platforms, but for Gardener's Supply Company, it's all about Pinterest, which brings the company far more traffic a...

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What is x-commerce and why should marketers care?
Asia

What is x-commerce and why should marketers care?

8y Sophie Loras

What is x-commerce and why should marketers care?

Mobile and the rise of on-demand services is fuelling a new form of commerce the IDC is calling xcommerce. Read More...

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Why buy buttons haven’t taken off...yet
Social

Why buy buttons haven’t taken off...yet

8y Yuyu Chen

Why buy buttons haven’t taken off...yet

Buy buttons were a big topic last year while it has not yet taken off. Are buy buttons premature? Read More...

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How five brands in APAC are using Instagram's self-serve ads
Acquisition

How five brands in APAC are using Instagram's self-serve ads

8y Sophie Loras

How five brands in APAC are using Instagram's self...

Last September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering. Read...

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How interactive images are taking over e-commerce
Social

How interactive images are taking over e-commerce

8y Guest

How interactive images are taking over e-commerce

Most marketers know that images are key to social engagement, but adding shoppable elements to images is the best way to see ROI on visual investments...

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Being 'social' helped brands win on Cyber Monday
Ecommerce

Being 'social' helped brands win on Cyber Monday

8y Mike O'Brien

Being 'social' helped brands win on Cyber Monday

Social media isn't known for being the best driver of ROI, but it's still played a big role in the success of Cyber Monday - the biggest online shoppi...

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Using the 3 C's for Online and Offline Commerce in China
Asia

Using the 3 C's for Online and Offline Commerce in China

9y Sophie Loras

Using the 3 C's for Online and Offline Commerce in...

Isobar's Jane Linbaden and CollabCentral's Nishtha Mehta shared their views on connectivity, context and content for O2O at ClickZ Live Shanghai. Read...

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China's Ping An Leverages Social Data to Personalize Travel Insurance
Asia

China's Ping An Leverages Social Data to Personalize Travel Insurance

9y Sophie Loras

China's Ping An Leverages Social Data to Personali...

Chinese insurer Ping An is using data-driven technology from British startup Bought By Many to develop niche product offerings in the travel insurance...

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The Importance of Immediacy
Asia

The Importance of Immediacy

9y Scott Heron

The Importance of Immediacy

There is a gap between consumer expectations of sales and service using digital channels, and a company’s ability to deliver. Read More...

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Commerce, Commerce, Anywhere, Anytime
Asia

Commerce, Commerce, Anywhere, Anytime

9y Idris Nagri

Commerce, Commerce, Anywhere, Anytime

In today's digital age, how can marketers better generate consumer demand during the path to purchase? Read More...

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Pinterest to Add Buy Button for Revenue Generation
Social

Pinterest to Add Buy Button for Revenue Generation

9y Yuyu Chen

Pinterest to Add Buy Button for Revenue Generation

Pinterest has unveiled transactional pins. Will its “Buy Button" work better than Twitter’s and Facebook’s version? Read More...

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