BuzzFeed announced a plan to further monetize its social traffic , JWT saw a scandalous resignation, and Google and Instagram upped their algorithmic capabilities.
Video was a big topic in this week’s industry news, as Twitter and Instagram introduce new offerings, and YouTube released its monthly ... read more
Though marketers are aware that "content is king," brands that underestimate the value of consumer insights will fail to create and publish anything of quality and lose engagement.
Native ads are sometimes content marketing, and sometimes display ads, though display ads can come in various forms. Um. What? We break down display ads for all the digital dilettantes out there.
Last week, Twitter removed share counts as part of a change to its widely used tweet and follow buttons. This update has implications on Twitter and publishers alike.
An increase in not com domains, beacons, further foray into the physical web and more cross-platform distribution networks are a few future trends predicted by a panel at ClickZ Live Chicago.
Nobody can predict virality, though some brands do create content that consistently gets lots of social shares. Here are three lessons from brands like Taco Bell, Delta, and.... the Kardashians?
Google has initiated “Accelerated Mobile Pages (AMP)” to help articles load instantly. While it sounds just like Facebook Instant Articles, AMP will serve as an open source.
Using the Eisenhower Decision Matrix as a model for productivity, you can learn how to better budget time and organize resources in order to execute effective digital campaigns.
Industry leaders have different feelings on whether native advertising is content marketing, but maybe the answer lies in the middle: it can be, but more conditionally than as a rule.