How Snapchat is becoming more appealing to publishers

Media How Snapchat is becoming more appealing to publishers

6y Tereza Litsa

How Snapchat is becoming more appealing to publish...

Snapchat is becoming more serious about becoming a publishing platform that will appeal both to new users, but also popular media publishers. Snapchat...

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Stats of the week: Six Snapchat figures from Mary Meeker

Social Media Stats of the week: Six Snapchat figures from Mary Meeker

6y Mike O'Brien

Stats of the week: Six Snapchat figures from Mary ...

Mary Meeker's annual trends report was full of interesting stats. Here are six about Snapchat that demonstrate what a threat the platform poses to Fac...

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Brands' Snapchat handles: ClickZ's master list

Social Media Brands' Snapchat handles: ClickZ's master list

6y Mike O'Brien

Brands' Snapchat handles: ClickZ's master list

If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...

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Be a dragon, not a unicorn, says Mondelez's Bough

Mobile Be a dragon, not a unicorn, says Mondelez's Bough

6y Mike O'Brien

Be a dragon, not a unicorn, says Mondelez's Bough

Mondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test...

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10 reasons Buzzfeed's Tasty videos dominate on Facebook

Marketing 10 reasons Buzzfeed's Tasty videos dominate on Facebook

6y Tereza Litsa

10 reasons Buzzfeed's Tasty videos dominate on Fac...

Buzzfeed has built a social empire starting from Facebook, expanding to all the popular social networks and Tasty is a great example on how to dominat...

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Six ways to grow your app downloads and success

Mobile Six ways to grow your app downloads and success

6y Michael Della Penna

Six ways to grow your app downloads and success

Media websites are in crisis. A rash of stories over the last few months covering budget cuts and layoffs across some of today’s largest outlets...

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The Digital Download: New Instagram video offering, new Pinterest partner, NewFronts

Media The Digital Download: New Instagram video offering, new Pinterest partner, NewFronts

6y Mike O'Brien

The Digital Download: New Instagram video offering...

This has been a big week in digital, as many industry giants had their NewFronts in New York. Still, Pinterest and Instagram have newsworthy items of ...

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The Digital Download: New algorithms, ad formats and appointments

Media The Digital Download: New algorithms, ad formats and appointments

6y Mike O'Brien

The Digital Download: New algorithms, ad formats a...

BuzzFeed announced a plan to further monetize its social traffic , JWT saw a scandalous resignation, and Google and Instagram upped their algorithmic ...

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The digital download: Video reigns supreme before Valentine's Day

Media The digital download: Video reigns supreme before Valentine's Day

6y Mike O'Brien

The digital download: Video reigns supreme before ...

Video was a big topic in this week’s industry news, as Twitter and Instagram introduce new offerings,  and YouTube released its monthly list of ...

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Wake up brands! Why content is everything

Marketing Wake up brands! Why content is everything

7y Benjamin Spiegel

Wake up brands! Why content is everything

Though marketers are aware that "content is king," brands that underestimate the value of consumer insights will fail to create and publish anything o...

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A beginner's guide to display advertising

Display Advertising A beginner's guide to display advertising

7y Mike O'Brien

A beginner's guide to display advertising

Native ads are sometimes content marketing, and sometimes display ads, though display ads can come in various forms. Um. What? We break down display a...

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Why Twitter's removal of share counts is a big pain in the ass

Social Why Twitter's removal of share counts is a big pain in the ass

7y Yuyu Chen

Why Twitter's removal of share counts is a big pai...

Last week, Twitter removed share counts as part of a change to its widely used tweet and follow buttons. This update has implications on Twitter and p...

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ClickZ Live Chicago: What are the big trends to look out for in 2016?

Conference Coverage ClickZ Live Chicago: What are the big trends to look out for in 2016?

7y Melanie White

ClickZ Live Chicago: What are the big trends to lo...

An increase in not com domains, beacons, further foray into the physical web and more cross-platform distribution networks are a few future trends pre...

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3 lessons we can learn from the most 'contagious' brands

Social 3 lessons we can learn from the most 'contagious' brands

7y Mike O'Brien

3 lessons we can learn from the most 'contagious' ...

Nobody can predict virality, though some brands do create content that consistently gets lots of social shares. Here are three lessons from brands lik...

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Could Google AMP be better than Facebook Instant Articles?

Media Could Google AMP be better than Facebook Instant Articles?

7y Yuyu Chen

Could Google AMP be better than Facebook Instant A...

Google has initiated “Accelerated Mobile Pages (AMP)” to help articles load instantly. While it sounds just like Facebook Instant Articles, AMP will s...

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How Urgent Are Your Important Tasks?

Marketing How Urgent Are Your Important Tasks?

7y Kevin Lee

How Urgent Are Your Important Tasks?

Using the Eisenhower Decision Matrix as a model for productivity, you can learn how to better budget time and organize resources in order to execute e...

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Is Native Advertising Content Marketing?

Display Advertising Is Native Advertising Content Marketing?

7y Mike O'Brien

Is Native Advertising Content Marketing?

Industry leaders have different feelings on whether native advertising is content marketing, but maybe the answer lies in the middle: it can be, but m...

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5 Ways to Increase Engagement with Interactive Content

Marketing 5 Ways to Increase Engagement with Interactive Content

7y Guest

5 Ways to Increase Engagement with Interactive Con...

Interactive content draws users in and keeps them engaged, which is why more and more marketers are choosing to switch from passive content to quizzes...

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Is The Washington Post Right to Block Ad Block Users?

Media Is The Washington Post Right to Block Ad Block Users?

7y Graham Charlton

Is The Washington Post Right to Block Ad Block Use...

This analyzes how The Washington Post has decided to address users with ad-blocking software installed on their devices. Is this an effective way to c...

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GroupM to Be Another Agency Partnering with BuzzFeed

Marketing GroupM to Be Another Agency Partnering with BuzzFeed

7y Yuyu Chen

GroupM to Be Another Agency Partnering with BuzzFe...

The global partnership will provide GroupM’s and WPP’s agencies and clients with access to BuzzFeed’s creative and data assets for the first time. Rea...

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KIND Uses Stop Motion Video to Make Instagram Magic for Millennial Moms

Social KIND Uses Stop Motion Video to Make Instagram Magic for Millennial Moms

7y Emily Alford

KIND Uses Stop Motion Video to Make Instagram Magi...

Snack bar brand KIND has tapped Instagram star and artist Rachel Ryle to encourage moms to share their best summer photos for a chance to win a custom...

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Are Playbuzz Flip Cards a Listicle Killer?

Media Are Playbuzz Flip Cards a Listicle Killer?

7y Emily Alford

Are Playbuzz Flip Cards a Listicle Killer?

"Flipping" could be the new scrolling as quiz giant Playbuzz seeks to move beyond traditional content marketing to a new format optimized for mobile a...

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FTC Urges Publishers to Clearly Label Native Ads

Marketing FTC Urges Publishers to Clearly Label Native Ads

7y Yuyu Chen

FTC Urges Publishers to Clearly Label Native Ads

If publishers serve misleading native ads, the Federal Trade Commission (FTC) could soon begin to hold them responsible. Read More...

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Five Ways to Market to Millennials Online

Media Five Ways to Market to Millennials Online

7y Tessa Wegert

Five Ways to Market to Millennials Online

Prioritizing brand experiences, spontaneity, interactivity, Facebook and mobile are five ways to engage millennials, a group that makes up an annual $...

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Are Facebook's Instant Articles the Next Wave in Branded Content?

Media Are Facebook's Instant Articles the Next Wave in Branded Content?

7y Emily Alford

Are Facebook's Instant Articles the Next Wave in B...

Facebook has partnered with nine different publications, including Buzzfeed, NBC News, and The New York Times to publish articles directly to its iPho...

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Hyundai Tops YouTube's April Leaderboard

Media Hyundai Tops YouTube's April Leaderboard

7y Mike O'Brien

Hyundai Tops YouTube's April Leaderboard

The video-sharing giant released its monthly list, which highlights the 10 video ads that amassed the most views. Featured brands include Hyundai, Nik...

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YouTube Celebrates 10th Birthday With Memorable Ads With Animals

Media YouTube Celebrates 10th Birthday With Memorable Ads With Animals

7y Greg Jarboe

YouTube Celebrates 10th Birthday With Memorable Ad...

In honor of its 10th birthday, YouTube is taking a look at some of the most memorable moments on the platform, from A to Z, starting, not surprisingly...

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