Connecticut Dem Uses Web Ads for Persuasion Push

Marketing Connecticut Dem Uses Web Ads for Persuasion Push

12y Kate Kaye

Connecticut Dem Uses Web Ads for Persuasion Push

Rather than simply go after signups and donations, Connecticut gubernatorial hopeful Dan Malloy has used Web ads to educate and persuade voters. Read ...

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Google, Facebook Present as Maryland Passes New Political Advertising Law

Marketing Google, Facebook Present as Maryland Passes New Political Advertising Law

13y Kate Kaye

Google, Facebook Present as Maryland Passes New Po...

Representatives from Google, Yahoo, Facebook, and AOL descended on a Maryland State Board of Elections meeting on rules governing social media and onl...

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Campaign '08: A Turning Point For Digital Media

Marketing Campaign '08: A Turning Point For Digital Media

14y Kate Kaye

Campaign '08: A Turning Point For Digital Media

If most media outlets covering the presidential campaigns had anything to say about it, Facebook, YouTube, blogs, and other social media phenomena wou...

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Google Grabbed Most of Obama's $16 Million in 2008

Marketing Google Grabbed Most of Obama's $16 Million in 2008

14y Kate Kaye

Google Grabbed Most of Obama's $16 Million in 2008

The big names in online media, including several ad networks, collected the bulk of Obama campaign cash; McCain's campaign spent far less than Obama's...

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McCain and Obama Used Web to Persuade in Final Weeks

Marketing McCain and Obama Used Web to Persuade in Final Weeks

14y Kate Kaye

McCain and Obama Used Web to Persuade in Final Wee...

Women were a target of display ads in the last two months of the election season. Read More...

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McCain Camp Spent Fraction of Obama's Online Ad Budget

Marketing McCain Camp Spent Fraction of Obama's Online Ad Budget

14y Kate Kaye

McCain Camp Spent Fraction of Obama's Online Ad Bu...

The McCain campaign spent just over $1.5 million on Web media, mostly on Google search ads. Read More...

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Over Long Campaign, Obama Videos Drew Nearly a Billion Views

Marketing Over Long Campaign, Obama Videos Drew Nearly a Billion Views

14y Fred Aun

Over Long Campaign, Obama Videos Drew Nearly a Bil...

Obama outpaced McCain in video uploads and views, says divinity Metrics. Read More...

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Obama's Online Ad Spend Approached $8 Million

Marketing Obama's Online Ad Spend Approached $8 Million

14y Kate Kaye

Obama's Online Ad Spend Approached $8 Million

The president-elect's campaign shelled out nearly $8 million through October on Google, Yahoo, Facebook, news sites, ad networks, and in-game ad netwo...

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Undecided: What Was Digital's Impact on the Election?

Marketing Undecided: What Was Digital's Impact on the Election?

14y rumo

Undecided: What Was Digital's Impact on the Electi...

Speakers at ad:tech NY weigh in on the influence of digital marketing in the 2008 elections. Read More...

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Web Ads Mattered More than Ever in '08 Election

Marketing Web Ads Mattered More than Ever in '08 Election

14y Kate Kaye

Web Ads Mattered More than Ever in '08 Election

The Web won't pose a threat to TV ad spending anytime soon, but the last two years have moved the medium light years ahead when it comes to its signif...

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Kerry PAC Asks for Google Ad Cash to Battle for Obama

Marketing Kerry PAC Asks for Google Ad Cash to Battle for Obama

14y Kate Kaye

Kerry PAC Asks for Google Ad Cash to Battle for Ob...

The Democratic Massachusetts Senator's PAC asks supporters specifically for donations toward Google ads to fight smears against Barack Obama. Read Mor...

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Al Franken Bears Brunt of Republican Web Attacks

Marketing Al Franken Bears Brunt of Republican Web Attacks

14y Kate Kaye

Al Franken Bears Brunt of Republican Web Attacks

The National Republican Senatorial Committee takes aim online at Minnesota Senate hopeful Al Franken, and other candidates in several tight Senate rac...

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AARP Video Puts Individual Voters On The Ballot

Marketing AARP Video Puts Individual Voters On The Ballot

14y Virginia Citrano

AARP Video Puts Individual Voters On The Ballot

Election-themed video is part of organization's Divided We Fail effort. Read More...

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Online Political Ad Spending Forecast Lowered

Marketing Online Political Ad Spending Forecast Lowered

14y Kate Kaye

Online Political Ad Spending Forecast Lowered

Borrell Associates reduced expectations for all political ad spending this election, but foresees an uptick for Web ad expenditures in coming election...

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Local Candidates Went Beyond Fundraising in Summer Web Ads

Marketing Local Candidates Went Beyond Fundraising in Summer Web Ads

14y Kate Kaye

Local Candidates Went Beyond Fundraising in Summer...

This summer, when local campaigns were getting underway, candidates for Senate on down to County Property Appraiser used Web ads to familiarize citize...

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McCain/YouTube Dustup Indicates Importance of Political Web Video

Marketing McCain/YouTube Dustup Indicates Importance of Political Web Video

14y Kate Kaye

McCain/YouTube Dustup Indicates Importance of Poli...

YouTube isn't about to change its policy on removing videos for John McCain or anyone else, but some McCain foes even feel the campaign's video pain. ...

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Air America Gears up for Digital Relevance

Marketing Air America Gears up for Digital Relevance

14y Kate Kaye

Air America Gears up for Digital Relevance

The media firm has hired its first chief digital officer and plans to launch a small vertical ad network with like-minded left-leaning publications. R...

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DNC Aims for Hispanic Voter Registration with Iraq Message

Marketing DNC Aims for Hispanic Voter Registration with Iraq Message

14y Kate Kaye

DNC Aims for Hispanic Voter Registration with Iraq...

August Web ads from the Democratic National Committee were part of broader efforts by the organization and Barack Obama’s campaign. Read More...

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Google Grabs Most of Obama's $5 Million in Online Ad Spending

Marketing Google Grabs Most of Obama's $5 Million in Online Ad Spending

14y Kate Kaye

Google Grabs Most of Obama's $5 Million in Online ...

Nearly 59 percent, more than $3 million, of Obama's campaign coffers have been doled out to Google so far this year, according to FEC reports compiled...

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Advocacy Groups Use Conventions to Push Issues, Candidates Online

Marketing Advocacy Groups Use Conventions to Push Issues, Candidates Online

14y Kate Kaye

Advocacy Groups Use Conventions to Push Issues, Ca...

EMILY's List and biotech industry association BIO are using targeted Web ads to get the attention of convention goers and watchers Read More...

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New DNC Ads for Obama Turn Up in Red Light District Online

Marketing New DNC Ads for Obama Turn Up in Red Light District Online

14y Kate Kaye

New DNC Ads for Obama Turn Up in Red Light Distric...

Yesterday, ads paid for by the Democratic National Committee and Barack Obama's campaign showed up on an array of local Clear Channel rock radio stati...

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Weak Web Promotion Surrounding Dem and GOP Conventions

Marketing Weak Web Promotion Surrounding Dem and GOP Conventions

14y Kate Kaye

Weak Web Promotion Surrounding Dem and GOP Convent...

The parties and the two presidential hopefuls appear to be doing little to promote the Republican and Democratic National Conventions online. Read Mor...

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Senate Candidate Web Ads Take Cues from McCain, Obama

Marketing Senate Candidate Web Ads Take Cues from McCain, Obama

14y Kate Kaye

Senate Candidate Web Ads Take Cues from McCain, Ob...

Democrats Mark Udall and Mark Warner, and Republican Senator Mitch McConnell have placed online ads influenced by the Presidential hopefuls. Read More...

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Codename Marley: Questions for Molecular's Tech Lead on MittRomney.com

Marketing Codename Marley: Questions for Molecular's Tech Lead on MittRomney.com

14y Kate Kaye

Codename Marley: Questions for Molecular's Tech Le...

David Palmer gives an inside view of the Web site strategy of a former candidate and possible McCain running mate. Read More...

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McCain Pushed Iran Issue in June Web Ads

Marketing McCain Pushed Iran Issue in June Web Ads

14y Kate Kaye

McCain Pushed Iran Issue in June Web Ads

Looking ahead to Iran nuclear talks, John McCain's campaign ran millions of display ads featuring images of Iran president Mahmoud Ahmadinejad and the...

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Obama Reaches Out to Black Voters Online

Marketing Obama Reaches Out to Black Voters Online

14y Kate Kaye

Obama Reaches Out to Black Voters Online

Barack Obama's campaign has geographically-targeted ads to African-Americans on the niche social network, and is mulling behavioral targeting through ...

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It's Godzilla Versus Everyday Americans in Union's Video Ads

Marketing It's Godzilla Versus Everyday Americans in Union's Video Ads

14y Kate Kaye

It's Godzilla Versus Everyday Americans in Union's...

The Service Employees International Union's new video ad effort takes a cue from 50's era Japanese monster flicks in a swipe at John McCain. Read More...

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