The biggest Web media expenditures indicate the campaign is continuing its performance-based ad strategy, in addition to spending on local media and s...
View articleClickZ Campaign ’08 gathered tons of display ads from the 2008 Presidential election campaigns and other groups including the Republican and Dem...
View articleThe Democratic National Committee ran online display ads in an effort to detract from Republican Presidential candidate John McCain and help Democrati...
View articleThe Republican National Committee ran online display ads in an effort to detract from Democratic Presidential candidate Barack Obama and help Republic...
View articleMoveOn.org and NOW PACs threw their hats into the online political ad ring in May, while the Democratic National Committee asked for party support. Re...
View articleDespite the disparity, both Democratic presidential hopefuls spent the bulk of their online ad budgets on Google. Read More...
View articleNew data suggest candidates are missing out on online ad opportunities. Read More...
View articleGoogle's top political ad man contends savvy search advertising contributed to the success of both Barack Obama's and John McCain's primary season win...
View articleUPDATE: The biggest recipient of the Democratic Presidential hopeful's online ad dollars from January through April was Google. Read More...
View articleSome local and statewide candidates deploy online ads to reach voters in their own states, and to garner support and donations from across the country...
View articleObama barnstormed North Carolinians with Web ads in April, while McCain and Clinton ran relatively few display ads last month. Read More...
View articleWhile Clinton, McCain and Obama all push for donations in e-mails, the Obama's campaign also uses e-mail to get diehards to trek to Oregon and knock o...
View articleRecent online ad efforts by liberal group MoveOn.org and conservative nonprofit Freedom's Watch imply more advocacy Web spending this election. Read M...
View articleWhen it came to online display ads in March, Obama went local, Clinton had her hand out, and McCain got a basketball jones. Read More...
View articleLocal executions contrast sharply with those of the Clinton campaign. Read More...
View articleA new service from WideOrbit and another from Spot Runner promise to steer more money through the Web towards TV advertising. Read More...
View articleObama placed millions of Get Out the Vote ads before the Lone Star primary while McCain took advantage of his lone Republican candidate status with Ge...
View articleCampaign runs fundraising ads on AOL, CNN.com, Newsweek, NYTimes.com, Slate, and WashingtonPost.com. Read More...
View articleDemocratic primary rivals skip over issues in messages recently sent to El Paso voters. Is it safe to assume everyone on the e-mail lists already made...
View articleSenator Barack Obama is promoting early-voting in Texas and Ohio, but Clinton, desperate for primary wins in the states, seems to be steering clear of...
View articleA study testing clarity of the presidential candidates' Web sites on issues showed the sites helped, but sometimes harmed when it came to favorability...
View articleBarack Obama's campaign placed more than 70 million display ads online in January, the majority of which drove supporters to help elect the candidate....
View articleSteadfast conservatives were among the top audience segments of those visiting all of the five Democratic and Republican presidential frontrunners' si...
View articleThe conservative news site has launched a multimedia campaign aimed at advertisers and their agencies. Read More...
View articleThree reports predicting online political ad revenues in 2008 have been published since December, and they're all over the ballpark. Read More...
View articleAccording to a Lehman Brothers report, presidential election and summer Olympics-related ad spending will be key drivers of an anticipated 24 percent ...
View articleAds run in December showed a greater willingness to experiment with innovative ad creative and messaging. Read More...
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