Romney Camp Stakes Out Web Ad Innovations in Primary Run
Marketing

Romney Camp Stakes Out Web Ad Innovations in Primary Run

16y Kate Kaye

Romney Camp Stakes Out Web Ad Innovations in Prima...

Entrenched in a tight Republican Michigan primary race today, Mitt Romney's campaign has counted paid ads as an important component of its interactive...

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Hoping for Nevada Win, Obama Targets State Voters in Search Ads
Marketing

Hoping for Nevada Win, Obama Targets State Voters in Search Ads

16y Kate Kaye

Hoping for Nevada Win, Obama Targets State Voters ...

Only a handful of presidential campaigns appear to be buying search ads targeted to Michigan, Nevada, South Carolina and Florida primary related keywo...

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Clinton Pushed for Web Donations Leading to New Hampshire Primary
Marketing

Clinton Pushed for Web Donations Leading to New Hampshire Primary

16y Kate Kaye

Clinton Pushed for Web Donations Leading to New Ha...

Online donations were the name of the game for Hillary Clinton's e-mail strategy in the days leading up to the New York Senator's surprising New Hamps...

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Romney, McCain, Obama Dominate Presidential Display Ads This Year
Marketing

Romney, McCain, Obama Dominate Presidential Display Ads This Year

16y Kate Kaye

Romney, McCain, Obama Dominate Presidential Displa...

Despite all the hype about MySpace and Facebook this year, Yahoo ran the lion's share of presidential campaign ad impressions, according to Nielsen On...

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Environmental Group Uses Google Grants to Target Iowa Voters
Marketing

Environmental Group Uses Google Grants to Target Iowa Voters

16y Kate Kaye

Environmental Group Uses Google Grants to Target I...

The Environmental Law and Policy Center gets up to $10,000 worth of Google ads provided free of charge each month to help promote its green efforts. R...

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Top Democrats Strong in Site Traffic from Early Primary States
Marketing

Top Democrats Strong in Site Traffic from Early Primary States

16y Kate Kaye

Top Democrats Strong in Site Traffic from Early Pr...

People in early caucus and primary states were more likely to visit Web sites for Democratic hopefuls Hillary Clinton, John Edwards and Barack Obama t...

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Online Political Spending to Hit $73 Million in '08 Cycle
Marketing

Online Political Spending to Hit $73 Million in '08 Cycle

16y Kate Kaye

Online Political Spending to Hit $73 Million in '0...

PQ Media's estimated $73 million in Web revenues from political advertisers represents a measly 1.6 percent of the $4.5 billion to be spent this cycle...

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Democratic Candidates Attract More Females than Males to Sites
Marketing

Democratic Candidates Attract More Females than Males to Sites

16y Kate Kaye

Democratic Candidates Attract More Females than Ma...

According to data provided by Quantcast, the only Republican caAlso, contrary to what some may assume, Bill Richardson's site did not attract the most...

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Presidential Candidates Can't Resist Holiday Appeal in E-mails
Ad Industry Metrics

Presidential Candidates Can't Resist Holiday Appeal in E-mails

16y Kate Kaye

Presidential Candidates Can't Resist Holiday Appea...

Special days like Thanksgiving, Halloween and birthdays have been used as e-mail themes recently for top 2008 presidential candidates. Read More...

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Web Site Features Could Affect Trust in Candidates
Marketing

Web Site Features Could Affect Trust in Candidates

17y Kate Kaye

Web Site Features Could Affect Trust in Candidates

A report measuring the prominence of privacy policies and other criteria found campaign sites for six presidential candidates each failed at least one...

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Presidential Hopefuls Go on Attack with Most Ads Ever in October
Marketing

Presidential Hopefuls Go on Attack with Most Ads Ever in October

17y Kate Kaye

Presidential Hopefuls Go on Attack with Most Ads E...

UPDATE: More so than in any other month, candidates went on the attack, and ran a total of nearly 65 million ad impressions in October, according to N...

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Thompson Site Traffic Plummets, Paul and Clinton Regain Top Spots
Marketing

Thompson Site Traffic Plummets, Paul and Clinton Regain Top Spots

17y Kate Kaye

Thompson Site Traffic Plummets, Paul and Clinton R...

Traffic to the Web homes of Democratic candidates has become more reflective of the actual race. Read More...

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Political Consultants May Spend More in 2008, but Hesitancy Persists
Marketing

Political Consultants May Spend More in 2008, but Hesitancy Persists

17y Kate Kaye

Political Consultants May Spend More in 2008, but ...

Over 45 percent of consultants said they will allocate 6 to 20 percent of their communications budgets to the Web next year, according to E-Voter Inst...

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Conservative Values Are Onstage in New Republican Video and Blog Ads
Marketing

Conservative Values Are Onstage in New Republican Video and Blog Ads

17y Kate Kaye

Conservative Values Are Onstage in New Republican ...

Presidential campaigns for Republicans Mitt Romney and Fred Thompson launched online ads last week in time for Sunday's debate and a conservative summ...

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Romney Web Ads Back with Gusto in September
Marketing

Romney Web Ads Back with Gusto in September

17y Kate Kaye

Romney Web Ads Back with Gusto in September

UPDATE: Romney For President ran over 22 million Web ad impressions in September, according to Nielsen/NetRatings AdRelevance. Read More...

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Obama Works with Ethnic Social Sites to Remove Bad Ad Potential
Marketing

Obama Works with Ethnic Social Sites to Remove Bad Ad Potential

17y Kate Kaye

Obama Works with Ethnic Social Sites to Remove Bad...

Campaigns for Hillary Clinton and John Edwards have also contacted BlackPlanet publisher Community Connect about setting up profiles. Read More...

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Fred Thompson Grabs Top Presidential Site Traffic Seat
Marketing

Fred Thompson Grabs Top Presidential Site Traffic Seat

17y Kate Kaye

Fred Thompson Grabs Top Presidential Site Traffic ...

Thompson pushed Paul from a longtime top ranking among Republican sites, while Obama remained the top Dem. Read More...

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Candidates Get Up Close and Personal with E-mail in September
Marketing

Candidates Get Up Close and Personal with E-mail in September

17y Kate Kaye

Candidates Get Up Close and Personal with E-mail i...

As the Q3 Federal Election Commission fundraising reporting deadline loomed, presidential candidates took advantage of the medium to raise cash. Read ...

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McCain Sticks with No Surrender Message in Web Ads
Marketing

McCain Sticks with No Surrender Message in Web Ads

17y Kate Kaye

McCain Sticks with No Surrender Message in Web Ads

UPDATE: Forty percent of the ads run in August by John McCain 2008 used the No Surrender message according to Nielsen//NetRatings AdRelevance. Read Mo...

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Top Presidential Campaigns Took Few E-mail Breaks in August
Marketing

Top Presidential Campaigns Took Few E-mail Breaks in August

17y Kate Kaye

Top Presidential Campaigns Took Few E-mail Breaks ...

Top polling presidential candidates used e-mail to promote campaign events, discuss issues and drive users to sign petitions and watch videos. Read Mo...

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Hitwise: Obama and Paul Top Traffic Charts in August, Thompson Shows Strength
Marketing

Hitwise: Obama and Paul Top Traffic Charts in August, Thompson Shows Streng...

17y Kate Kaye

Hitwise: Obama and Paul Top Traffic Charts in Augu...

According to Hitwise, Thompson's site traffic ranked third among all candidates from both parties. Read More...

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McCain Sole Display Ad Candidate in July, Shows AdRelevance
Marketing

McCain Sole Display Ad Candidate in July, Shows AdRelevance

17y Kate Kaye

McCain Sole Display Ad Candidate in July, Shows Ad...

UPDATE: Display ad impressions for the Republican Senator have steadily dropped over the past few months, from 11.5 million in April to 125,000 in Jul...

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BlueLithium Joins in Push for Political Dollars, but Is It Worth It?
Marketing

BlueLithium Joins in Push for Political Dollars, but Is It Worth It?

17y Kate Kaye

BlueLithium Joins in Push for Political Dollars, b...

The ad network has repackaged its pre-existing ad network as a Voter Network, and is running widget-like ads for liberal activist group MoveOn.org. Re...

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Presidential Primary Underdogs Send E-mail, Too
Marketing

Presidential Primary Underdogs Send E-mail, Too

17y Kate Kaye

Presidential Primary Underdogs Send E-mail, Too

Campaigns for Republican lesser-knowns sent out far fewer messages than their Democratic counterparts. Read More...

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YouTube Debate May Have Affected Candidate Site Traffic
Marketing

YouTube Debate May Have Affected Candidate Site Traffic

17y Kate Kaye

YouTube Debate May Have Affected Candidate Site Tr...

Obama and Paul maintained top positions in the last weeks in July, according to Hitwise. Read More...

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Politicos Weigh In on McCain's Woes and Web Campaign
Marketing

Politicos Weigh In on McCain's Woes and Web Campaign

17y Kate Kaye

Politicos Weigh In on McCain's Woes and Web Campai...

Could the pared down campaign be doing something different on the Web to hoist the Republican Arizona Senator out of the perceived slump? Read More...

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McCain and Romney Simplify Ads in June, Tancredo Goes on Attack
Marketing

McCain and Romney Simplify Ads in June, Tancredo Goes on Attack

17y Kate Kaye

McCain and Romney Simplify Ads in June, Tancredo G...

UPDATE: New candidate advertiser Republican Tom Tancredo ran the most display ads in June, according to AdRelevance. Read More...

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