Raising Presidential Campaign Cash Takes E-mail Form in June
Marketing

Raising Presidential Campaign Cash Takes E-mail Form in June

17y Kate Kaye

Raising Presidential Campaign Cash Takes E-mail Fo...

The big campaigns used the e-mail platform in June to promote events, tout polling success, and show off whistle-stop campaign photos, all in the hope...

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Romney Joins Web Ad Buying, Clinton Drops Out, McCain Still Leads
Marketing

Romney Joins Web Ad Buying, Clinton Drops Out, McCain Still Leads

17y Kate Kaye

Romney Joins Web Ad Buying, Clinton Drops Out, McC...

UPDATE According to AdRelevance information, John McCain 2008 and Romney for President ran ads focused on leadership, the military and wasteful spendi...

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Study: Edwards Search Campaign Lacks Efficiency, McCain's Is Strong
Marketing

Study: Edwards Search Campaign Lacks Efficiency, McCain's Is Strong

17y Kate Kaye

Study: Edwards Search Campaign Lacks Efficiency, M...

UPDATE: In terms of visibility, McCain came out ahead, showing up prominently in searches for several issue-based terms. Read More...

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Giuliani Site Visitors Seek Health Content, Clinton's Go for Games and Country Music
Marketing

Giuliani Site Visitors Seek Health Content, Clinton's Go for Games and Coun...

17y Kate Kaye

Giuliani Site Visitors Seek Health Content, Clinto...

Behavioral ad network Tacoda measured how likely visitors to presidential campaign sites were to check out certain types of Web content. Read More...

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Clinton Surpasses Obama in Site Traffic Race, Paul Rockets to First
Marketing

Clinton Surpasses Obama in Site Traffic Race, Paul Rockets to First

17y Kate Kaye

Clinton Surpasses Obama in Site Traffic Race, Paul...

Hitwise data show the ebb and flow of traffic to the official sites of the Democratic and Republican presidential primary candidates. Read More...

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Candidates Using E-mail for More Than Fundraising in May, June
Marketing

Candidates Using E-mail for More Than Fundraising in May, June

17y Kate Kaye

Candidates Using E-mail for More Than Fundraising ...

Data from Email Data Source finds top presidential candidates sent anywhere from three to 17 e-mail newsletters each in May and early June. Read More...

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Clinton on CNN Only, McCain on Conservative Sites and Networks in April
Marketing

Clinton on CNN Only, McCain on Conservative Sites and Networks in April

17y Kate Kaye

Clinton on CNN Only, McCain on Conservative Sites ...

UPDATE AdRelevance data show the two presidential campaigns ran thousands of Web ad impressions during the month of April, but took very different app...

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Dem Presidental Candidates Attract Techies, Rudy Draws Military
Marketing

Dem Presidental Candidates Attract Techies, Rudy Draws Military

17y Kate Kaye

Dem Presidental Candidates Attract Techies, Rudy D...

Data on site users compiled by Tacoda also shows Clinton is the only of four candidates tracked who draws users visiting Hispanic community sites. Rea...

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What Obama and Clinton Fans View Online
Marketing

What Obama and Clinton Fans View Online

17y Kate Kaye

What Obama and Clinton Fans View Online

Tacoda paired its data with ComScore's to determine what visitors to Hillary Clinton's and Barack Obama's campaign sites look at elsewhere online. Rea...

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McCain Takes to Video and Search Ads, Dems to Blogs
Marketing

McCain Takes to Video and Search Ads, Dems to Blogs

17y Kate Kaye

McCain Takes to Video and Search Ads, Dems to Blog...

Democratic Presidential hopefuls are hitting the blogs, but Republican Senator John McCain is using paid video and display ads. Read More...

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Political Pre-Roll Lags Despite Online Video Hype
Marketing

Political Pre-Roll Lags Despite Online Video Hype

17y Kate Kaye

Political Pre-Roll Lags Despite Online Video Hype

Ad length, inexperience, publisher approval, and cost all contribute to a dearth of political pre-roll ads. Read More...

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Campaign '08 Ad Gallery: John McCain 2008
Marketing

Campaign '08 Ad Gallery: John McCain 2008

17y Kate Kaye

Campaign '08 Ad Gallery: John McCain 2008

John McCain 2008 ran a wide variety of display ads on the Web throughout the 2007 and 2008 presidential election season. ClickZ Campaign ’08 has...

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Campaign '08 Ad Gallery: Obama for America
Marketing

Campaign '08 Ad Gallery: Obama for America

17y Kate Kaye

Campaign '08 Ad Gallery: Obama for America

Obama for America placed a variety of display ads on the Web throughout the 2007 and 2008 presidential primaries, and during the 2008 general election...

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Campaign '08 Ad Gallery: Hillary Clinton for President
Marketing

Campaign '08 Ad Gallery: Hillary Clinton for President

17y Kate Kaye

Campaign '08 Ad Gallery: Hillary Clinton for Presi...

Hillary Clinton for President placed relatively few display ads on the Web throughout the 2007 and 2008 Democratic presidential primary, compared to B...

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