How a shoppable fashion show gave Roots a record-breaking quarter

Retail How a shoppable fashion show gave Roots a record-breaking quarter

6y Mike O'Brien

How a shoppable fashion show gave Roots a record-b...

How do you stand out during the holiday season? Canadian retailer Roots created a Black Friday fashion show that was shoppable, Shazam-style. Read Mor...

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Brands' Snapchat handles: ClickZ's master list

Brands' Snapchat handles: ClickZ's master list

8y Mike O'Brien

Brands' Snapchat handles: ClickZ's master list

If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...

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The Digital Download: Ad blocking, online video, Facebook updates on the rise

The Digital Download: Ad blocking, online video, Facebook updates on the rise

8y Mike O'Brien

The Digital Download: Ad blocking, online video, F...

New statistics show the explosion of original digital programming viewership and ad blocker usage. Facebook, Instagram, YouTube and Amazon have new fe...

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What personalization means for the travel industry

What personalization means for the travel industry

8y Mike O'Brien

What personalization means for the travel industry

All signs point to personalized marketing being the way to go. That's particularly relevant in the travel industry, where people aren't typically bran...

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Social messaging: East versus West

Social messaging: East versus West

8y Yuyu Chen

Social messaging: East versus West

As social messaging continues to grow, what are the differences between the West and the East, and can one learn from the other? Read More...

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Spotlight on Stephanie Meyer: how GE Healthcare modernized marketing strategy

Spotlight on Stephanie Meyer: how GE Healthcare modernized marketing strategy

8y Yuyu Chen

Spotlight on Stephanie Meyer: how GE Healthcare mo...

Stephanie Meyer is the woman behind GE Healthcare's successful marketing automation initiative. Here's how her team modernized and consolidated the co...

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5 strategies for last-minute Halloween marketing on Twitter

5 strategies for last-minute Halloween marketing on Twitter

8y Tessa Wegert

5 strategies for last-minute Halloween marketing o...

Thanks to the advent of social media, it's never too late to launch time-sensitive holiday campaigns. Here's how you can use Twitter to engage with c...

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3 Back-to-School Marketing Strategies With Merit

3 Back-to-School Marketing Strategies With Merit

9y Tessa Wegert

3 Back-to-School Marketing Strategies With Merit

Innovative marketing tactics allow brands like Old Navy to thrive during the back-to-school shopping season. These insights can help marketers cogentl...

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Creating Social Influencer Content That Counts

Creating Social Influencer Content That Counts

9y Tessa Wegert

Creating Social Influencer Content That Counts

Social media's evolution as a pillar of marketing strategy requires social influencers to produce compelling content. Here are ways to design a dynami...

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Digital Marketing People on the Move: July 2015 Roundup

Digital Marketing People on the Move: July 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: July 2015 Ro...

This is a roundup of new hires and promotions in the digital marketing industry during July of 2015. Read More...

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Tweets of the Week: #CanadaDay Win and #UrbanOutfittersBeLike Fail

Tweets of the Week: #CanadaDay Win and #UrbanOutfittersBeLike Fail

9y Emily Alford

Tweets of the Week: #CanadaDay Win and #UrbanOutfi...

This week, consumers took to Twitter to make fun of Urban Outfitters, brands got cheesy for #InternationalJokeDay, and Tim Horton's scored a major emo...

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5 PPC Tips from ClickZ Live Toronto

5 PPC Tips from ClickZ Live Toronto

9y Mike O'Brien

5 PPC Tips from ClickZ Live Toronto

To have the best possible PPC campaigns, Finhas Jhaveri of Allstate Insurance recommmends paying equal attention to branded and generic keywords and t...

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Snapchat Leads to 'Bestie Brands' #CZLTO

Snapchat Leads to 'Bestie Brands' #CZLTO

9y Mike O'Brien

Snapchat Leads to 'Bestie Brands' #CZLTO

It may seem like a flash in the pan, but compared with Facebook and Twitter, Snapchat gives marketers a better chance to create close relationships wi...

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Twitter: Real-Time Engagement Comes From Small Moments #CZLTO

Twitter: Real-Time Engagement Comes From Small Moments #CZLTO

9y Mike O'Brien

Twitter: Real-Time Engagement Comes From Small Mom...

"Twitter is a bridge, not an island," said Jamie Michaels, head of brand strategy and advocacy for Twitter Canada, talking about the platform's real-t...

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5 Tips for 'Unignorable Creative' from Pepsi #CZLTO

5 Tips for 'Unignorable Creative' from Pepsi #CZLTO

9y Mike O'Brien

5 Tips for 'Unignorable Creative' from Pepsi #CZLT...

During a keynote at ClickZ Live, PepsiCo Canada's senior director of marketing for Frito-Lay shared some top tips for coming up with creative campaign...

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Knowing When to Comment Is Crucial in Content Marketing #CZLTO

Knowing When to Comment Is Crucial in Content Marketing #CZLTO

9y Mike O'Brien

Knowing When to Comment Is Crucial in Content Mark...

At ClickZ Live Toronto, Lululemon's director of brand strategy discussed how having a strong brand identity means consistency and knowing when to weig...

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Core Strength Is Key, Both In Athletics and Marketing #CZLTO

Core Strength Is Key, Both In Athletics and Marketing #CZLTO

9y Mike O'Brien

Core Strength Is Key, Both In Athletics and Market...

Brand excellence trickles down to the podium, according to Canadian Olympic Committee CMO Derek Kent, who discussed the importance of social during h...

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Marketing Secrets from the CMO of Canadian Olympic Committee

Marketing Secrets from the CMO of Canadian Olympic Committee

9y Sarah Ong

Marketing Secrets from the CMO of Canadian Olympic...

Leading up to his keynote session at ClickZ Live Toronto, CMO Derek Kent talks about how the Canadian Olympic Committee used innovation to help drive ...

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Is YouTube a Social Network?

Is YouTube a Social Network?

9y Guest

Is YouTube a Social Network?

Most people don't seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from ...

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Mondelez International to Reinvent Retail with Startups

Mondelez International to Reinvent Retail with Startups

9y Yuyu Chen

Mondelez International to Reinvent Retail with Sta...

The snack and beverage conglomerate has initiated a digital marketing program called Shopper Futures, where Mondelez International will work with sele...

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Looking Good While Doing Good: Cause Marketing and the Holidays

Looking Good While Doing Good: Cause Marketing and the Holidays

9y Emily Alford

Looking Good While Doing Good: Cause Marketing and...

Many brands give back to their favorite causes during the holidays. WestJet and UPS explain how companies can generate goodwill while sharing their go...

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Canada Goose Campaign Embraces "Friluftsliv"

Canada Goose Campaign Embraces "Friluftsliv"

9y Mike O'Brien

Canada Goose Campaign Embraces "Friluftsliv"

The Canadian outerwear brand centers its first European campaign on a region where it's always been popular: Scandinavia, home of the "friluftsliv" ph...

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UPDATE: Frito-Lay Turns to Social Media to Pick New Chip Flavor

UPDATE: Frito-Lay Turns to Social Media to Pick New Chip Flavor

9y Mike O'Brien

UPDATE: Frito-Lay Turns to Social Media to Pick Ne...

In the second "Do Us a Flavor" campaign, consumers in the U.S., U.K., and Canada submitted potential chip flavors, and used hashtags to vote for their...

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CASL: The Sky Isn’t Falling

CASL: The Sky Isn’t Falling

10y Derek Harding

CASL: The Sky Isn’t Falling

The newly introduced Canadian Anti-Spam Legislation has many adamant detractors, but if we don't take action in the U.S., we may be left with some "in...

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CASL’s Impact on Email Marketers

CASL’s Impact on Email Marketers

10y Jeanne Jennings

CASL’s Impact on Email Marketers

This guest post from Matt Vernhout explores the impact Canada's anti-spam legislation will have on email marketers, and offers tips for how to prepare...

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Tech Hampers Memory Which Impacts Marketing, Says Yahoo Canada Head

Tech Hampers Memory Which Impacts Marketing, Says Yahoo Canada Head

10y Danny Goodwin

Tech Hampers Memory Which Impacts Marketing, Says ...

Technology, particularly smartphone usage, is changing the way we use our memories. Yahoo Canada's head of research, Nick Drew, addressed what this me...

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Twitter Canada's Kirstine Stewart Brings Moments to Life at ClickZ Live

Twitter Canada's Kirstine Stewart Brings Moments to Life at ClickZ Live

10y Danny Goodwin

Twitter Canada's Kirstine Stewart Brings Moments t...

Twitter Canada's marketing director, Kirstine Stewart, shared during her ClickZ Live Toronto keynote how brands can use Twitter to connect further wit...

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