TSN's Canada Head Shares Lessons to Satisfy Digital Audience
Conference Coverage

TSN's Canada Head Shares Lessons to Satisfy Digital Audience

10y Danny Goodwin

TSN's Canada Head Shares Lessons to Satisfy Digita...

ClickZ Live Toronto opened with a keynote from Mark Silver, head of digital at Canada's The Sports Network. Read More...

View article
Gain Valuable Digital Marketing Insights at 3 Awesome ClickZ Live Toronto Keynotes
Conference Coverage

Gain Valuable Digital Marketing Insights at 3 Awesome ClickZ Live Toronto K...

10y Jessica Lee

Gain Valuable Digital Marketing Insights at 3 Awes...

A trio of stellar keynotes at the inaugural ClickZ Live Toronto will feature digital innovators from Twitter, Yahoo, and TSN (The Sports Network). Rea...

View article
Canada: A Vast, Unspoiled E-Commerce Frontier?
Paid Search

Canada: A Vast, Unspoiled E-Commerce Frontier?

10y Andrew Goodman

Canada: A Vast, Unspoiled E-Commerce Frontier?

Our neighbors to the north have lots of work to do when it come to capitalizing on the many e-commerce opportunities available to them. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
Over 70 Percent of Marketers Fail to Target Consumers With Behavioral Data [Study]
Ad Industry Metrics

Over 70 Percent of Marketers Fail to Target Consumers With Behavioral Data ...

10y Yuyu Chen

Over 70 Percent of Marketers Fail to Target Consum...

A recent study conducted by Razorfish and Adobe reveals that the majority of marketers lack the ability to tackle behavioral data. Read More...

View article
Inside Walmart Canada's Multi-Channel Pub Strategy
Media

Inside Walmart Canada's Multi-Channel Pub Strategy

11y Susan Kuchinskas

Inside Walmart Canada's Multi-Channel Pub Strategy

Walmart Canada turned to Rogers Media to create a multi-faceted content strategy that showcases products and emphasizes quality. Read More...

View article
Kayak Launches First Global Ad Campaign
Ecommerce

Kayak Launches First Global Ad Campaign

11y Susan Kuchinskas

Kayak Launches First Global Ad Campaign

With a large international presence and the recent launch into Canada, Kayak, the travel meta-search service, is launching its first global TV commerc...

View article
Video Advertisers in Canada Want Their GRPs
Ad Industry Metrics

Video Advertisers in Canada Want Their GRPs

12y Kate Kaye

Video Advertisers in Canada Want Their GRPs

An IAB Canada study shows 65 percent of ad agency execs in the country believe that research around the GRP is the most encouraging propeller of video...

View article
Canada's Privacy Chief Sets Rules for Online Ads
Data insights

Canada's Privacy Chief Sets Rules for Online Ads

12y Lisa Lacy

Canada's Privacy Chief Sets Rules for Online Ads

Commissioner Jennifer Stoddart reveals guidelines for collection and use of online behavioral data. Read More...

View article
VW Uses Augmented Reality to Re-introduce Beetle to Canada
Marketing

VW Uses Augmented Reality to Re-introduce Beetle to Canada

13y Douglas Quenqua

VW Uses Augmented Reality to Re-introduce Beetle t...

An ambitious fusion of augmented reality with giant billboards. Read More...

View article
Online Behavioral Advertising - Are You Implementing a Self-Regulatory Program?
Marketing

Online Behavioral Advertising - Are You Implementing a Self-Regulatory Prog...

13y Julie Batten

Online Behavioral Advertising - Are You Implementi...

Why has guidance been issued on online behavioral advertising and what does it mean for advertisers? Read More...

View article
Power Friending With Amber Mac
Conference Coverage

Power Friending With Amber Mac

13y Anna Maria Virzi

Power Friending With Amber Mac

A Q&A with Canadian TV host and social marketing consultant on working with Tony Robbins and more. Read More...

View article
Canada Sets a New Standard in the Fight Against Spam
Conference Coverage

Canada Sets a New Standard in the Fight Against Spam

13y Nick Pavlidis

Canada Sets a New Standard in the Fight Against Sp...

Ensure compliance and avoid liability by reviewing FISA's requirements and your existing policies before it goes into effect. Read More...

View article
Display and Search Together: 'Never Say Never'
Conference Coverage

Display and Search Together: 'Never Say Never'

13y Kerstin Baker-Ash

Display and Search Together: 'Never Say Never'

Boost your campaign's ROI by integrating display and search. Read More...

View article
Canada's Anti-Spam Law
Email

Canada's Anti-Spam Law

13y Dennis Dayman

Canada's Anti-Spam Law

A look at the new law, Canada's Online Protection Legislation (COPL), and how businesses need to change their practices to comply with it. Read More...

View article
PPC Campaigns in Small Markets: 10 Top Tips
Paid Search

PPC Campaigns in Small Markets: 10 Top Tips

14y Andrew Goodman

PPC Campaigns in Small Markets: 10 Top Tips

When managing ad campaigns in small markets, it can be difficult to obtain statistically significant conclusions. Here's how to overcome that obstacle...

View article