VR and mobile payments have the potential to completely alter the way we watch videos and make purchases. MasterCard plans to disrupt both disruptors, at the same time.
In our inaugural edition of this new Throwback Thursday column, the president and CEO of DDB New York takes a trip down memory ... read more
As virtual reality becomes more accessible, it's getting out of its novelty phase. But could it disrupt e-commerce? A very cool experience at CES in Vegas makes us think that it could, but industry experts see both sides.
The CES expo hall and a new Sheraton campaign point to drones becoming a hot-ticket for consumers item in the near future. Can the same be said for marketers?
Regardless of its gaming roots, virtual reality has grown and will continue to play a significant role in e-commerce, storytelling and social media.
With $3 billion in annual global sales last year, Under Armour has become the second largest athletics brand in the U.S. Here's how its use of digital marketing contributes to this success.
As one of the top agencies in the world, Ogilvy & Mather specializes in campaigns that engage consumers in unique ways - something New York president Adam Tucker believes is the future of storytelling.
Carolyn Everson, vice president of global marketing solutions at Facebook, debuted mobile tools for ad deployment across TV and the social platform. Senior agency execs seemed to like them.
Ivan Perez-Armendariz, chief digital officer for CP+B, sees mobile-only experiences taking off, a trend that he sees in Domino's, a client whose emoji-ordering earned a Grand Prix in Cannes.
Truffle Pig, the partnership between Snapchat, WPP, and Mail Online, had everyone talking at Cannes. CEO Alexander Jutkowitz tells ClickZ Truffle Pig's recipe for success.