18 lessons we can learn from Airbnb, Nike and IKEA in 2017

Content 18 lessons we can learn from Airbnb, Nike and IKEA in 2017

4y Tereza Litsa

18 lessons we can learn from Airbnb, Nike and IKEA...

2017 is almost over and it’s time to review some of the best marketing campaigns of the year. What made them special and what can we learn from them? ...

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Seven questions agencies should be asking prospective clients

Acquisition Seven questions agencies should be asking prospective clients

6y Mike O'Brien

Seven questions agencies should be asking prospect...

In order to have a successful meeting with a potential client, there are some questions you should ask. Here are seven of them, taken from various age...

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Ogilvy's top three lessons from the Cannes Lions

Conference Coverage Ogilvy's top three lessons from the Cannes Lions

6y Mark Himmelsbach

Ogilvy's top three lessons from the Cannes Lions

ClickZ couldn't be at Cannes, but luckily, Ogilvy & Mather's Mark Himmelsbach was there to give us the scoop. Here are his insights from this year...

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Cannes Coverage: Four mobile ad announcements from Facebook

Conference Coverage Cannes Coverage: Four mobile ad announcements from Facebook

6y Mike O'Brien

Cannes Coverage: Four mobile ad announcements from...

Despite the party atmosphere of Cannes, Facebook is all business at the creativity festival, with several announcements for its mobile advertisers. Re...

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Case study: How MasterCard is disrupting the disruptors

Case Study Case study: How MasterCard is disrupting the disruptors

6y Mike O'Brien

Case study: How MasterCard is disrupting the disru...

VR and mobile payments have the potential to completely alter the way we watch videos and make purchases. MasterCard plans to disrupt both disruptors,...

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Throwback Thursday: DDB's Chris Brown recalls his fave campaigns of all time

Agency Spotlight Throwback Thursday: DDB's Chris Brown recalls his fave campaigns of all time

6y Mike O'Brien

Throwback Thursday: DDB's Chris Brown recalls his ...

In our inaugural edition of this new Throwback Thursday column, the president and CEO of DDB New York takes a trip down memory lane to share his most ...

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What can virtual reality mean for e-commerce? A CES demo gives us a glimpse

Strategies What can virtual reality mean for e-commerce? A CES demo gives us a glimpse

6y Mike O'Brien

What can virtual reality mean for e-commerce? A CE...

As virtual reality becomes more accessible, it's getting out of its novelty phase. But could it disrupt e-commerce? A very cool experience at CES in V...

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Are drones the next big thing in marketing?

Media Are drones the next big thing in marketing?

6y Mike O'Brien

Are drones the next big thing in marketing?

The CES expo hall and a new Sheraton campaign point to drones becoming a hot-ticket for consumers item in the near future. Can the same be said for ma...

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Thinking beyond the headset: 3 ways brands can utilize virtual reality

Marketing Thinking beyond the headset: 3 ways brands can utilize virtual reality

6y Yuyu Chen

Thinking beyond the headset: 3 ways brands can uti...

Regardless of its gaming roots, virtual reality has grown and will continue to play a significant role in e-commerce, storytelling and social media. R...

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How does Under Armour differentiate itself from Nike via digital marketing?

Marketing How does Under Armour differentiate itself from Nike via digital marketing?

6y Yuyu Chen

How does Under Armour differentiate itself from Ni...

With $3 billion in annual global sales last year, Under Armour has become the second largest athletics brand in the U.S. Here's how its use of digital...

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Spotlight on: Adam Tucker, president, Ogilvy NYC

Agency Spotlight Spotlight on: Adam Tucker, president, Ogilvy NYC

6y Mike O'Brien

Spotlight on: Adam Tucker, president, Ogilvy NYC

As one of the top agencies in the world, Ogilvy & Mather specializes in campaigns that engage consumers in unique ways - something New York president ...

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Facebook Wants to Complement TV with New Ad Metric

Media Facebook Wants to Complement TV with New Ad Metric

6y Yuyu Chen

Facebook Wants to Complement TV with New Ad Metric

Carolyn Everson, vice president of global marketing solutions at Facebook, debuted mobile tools for ad deployment across TV and the social platform. S...

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Spotlight On: Crispin Porter + Bogusky's Ivan Perez-Armendariz

Agency Spotlight Spotlight On: Crispin Porter + Bogusky's Ivan Perez-Armendariz

6y Mike O'Brien

Spotlight On: Crispin Porter + Bogusky's Ivan Pere...

Ivan Perez-Armendariz, chief digital officer for CP+B, sees mobile-only experiences taking off, a trend that he sees in Domino's, a client whose emoji...

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Truffle Pig: The Natural Evolution of Agency and Social?

Marketing Truffle Pig: The Natural Evolution of Agency and Social?

7y Emily Alford

Truffle Pig: The Natural Evolution of Agency and S...

Truffle Pig, the partnership between Snapchat, WPP, and Mail Online, had everyone talking at Cannes. CEO Alexander Jutkowitz tells ClickZ Truffle Pig'...

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How Taxi Drivers Stole the Show at Cannes

Conference Coverage How Taxi Drivers Stole the Show at Cannes

7y Sean Miller

How Taxi Drivers Stole the Show at Cannes

It's increasingly difficult for advertisers to grab people's attention. But as the taxi strike in Cannes demonstrated, there's a difference between ge...

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Reflections on Cannes: 5 Best Practices to Steal from the Grand Prix Winners

Conference Coverage Reflections on Cannes: 5 Best Practices to Steal from the Grand Prix Winners

7y Kristin Kovner

Reflections on Cannes: 5 Best Practices to Steal f...

Focusing on usefulness and promoting brand values, rather than products, will help your marketing succeed, as brands like Google, Volvo and Always did...

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Marketing Music-How Heineken, Coca-Cola, and Beefeater Connected With Consumers Through Song

Media Marketing Music-How Heineken, Coca-Cola, and Beefeater Connected With Consumers Through Song

7y Tessa Wegert

Marketing Music-How Heineken, Coca-Cola, and Beefe...

Audio has the capacity to communicate authenticity and stick with listeners, and brands have come a long way from the jingles of days gone by. Read Mo...

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Digital Marketing People on the Move: June 2015 Roundup

Marketing Digital Marketing People on the Move: June 2015 Roundup

7y Yuyu Chen

Digital Marketing People on the Move: June 2015 Ro...

A roundup of new hires and promotions in the digital marketing industry during June. Read More...

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Pandora on the Power of Music in a Connected World

Conference Coverage Pandora on the Power of Music in a Connected World

7y Melanie White

Pandora on the Power of Music in a Connected World

In this video interview, Heidi Browning, senior vice president of strategic solutions for Pandora, talks about how marketers can leverage music to bui...

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Unilever Hunts for Top 50 Marketing Startups at Cannes

Conference Coverage Unilever Hunts for Top 50 Marketing Startups at Cannes

7y Melanie White

Unilever Hunts for Top 50 Marketing Startups at Ca...

In this video interview, Jeremy Basset, head of Unilever Foundry, speaks about how Unilever collaborates with startups to shape the marketing industry...

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SapientNitro Brings Downtown Manhattan to Cannes Via Virtual Reality

Conference Coverage SapientNitro Brings Downtown Manhattan to Cannes Via Virtual Reality

7y Melanie White

SapientNitro Brings Downtown Manhattan to Cannes V...

In this video interview, senior marketing executives from SapientNitro discuss the current state and the future of virtual reality. Read More...

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Digital Meets TV with Dr. Phil and DailyMail Partnership

Conference Coverage Digital Meets TV with Dr. Phil and DailyMail Partnership

7y Melanie White

Digital Meets TV with Dr. Phil and DailyMail Partn...

In a video interview with ClickZ, TV host Dr. Phil McGraw discusses his new partnership with The Daily Mail and how digital has changed the way viewer...

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5 Questions in 5 Minutes With Facebook

Media 5 Questions in 5 Minutes With Facebook

7y Melanie White

5 Questions in 5 Minutes With Facebook

At Cannes Lions, ClickZ caught up with some of Facebook's executives to talk about mobile, Instagram and more. Read More...

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VIDEO: Tinder CEO Reveals The Mystery Behind Swipe Right at Cannes

Conference Coverage VIDEO: Tinder CEO Reveals The Mystery Behind Swipe Right at Cannes

7y ClickZ News Staff

VIDEO: Tinder CEO Reveals The Mystery Behind Swipe...

In the video interview, Sean Rad, founder and president of Tinder, explained the marketing strategy, as well as the math and science behind the swipe....

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Has Ad Tech Taken Over Creativity at Cannes Lions?

Conference Coverage Has Ad Tech Taken Over Creativity at Cannes Lions?

7y Melanie White

Has Ad Tech Taken Over Creativity at Cannes Lions?

At this year's Cannes Lions Festival of Creativity, technology was up front and center. Read More...

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VIDEO: P&G and The Ipsos Girls’ Lounge Encourage Women to Lead at Cannes

Conference Coverage VIDEO: P&G and The Ipsos Girls’ Lounge Encourage Women to Lead at Cannes

7y Melanie White

VIDEO: P&G and The Ipsos Girls’ Lounge Encoura...

In ClickZ’s video interview at Cannes, senior executives from Procter & Gamble and The Ipsos Girls’ Lounge talked about female leadership and how ...

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Facebook Unveils Panoramic Mobile Ad to Cannes Audience

Marketing Facebook Unveils Panoramic Mobile Ad to Cannes Audience

7y Yuyu Chen

Facebook Unveils Panoramic Mobile Ad to Cannes Aud...

At Cannes, Facebook debuted an immersive and personalized mobile ad unit. Will advertisers buy in? Read More...

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