It's increasingly difficult for advertisers to grab people's attention. But as the taxi strike in Cannes demonstrated, there's a difference between getting attention and keeping it.
Focusing on usefulness and promoting brand values, rather than products, will help your marketing succeed, as brands like Google, Volvo and Always did in Cannes.
Audio has the capacity to communicate authenticity and stick with listeners, and brands have come a long way from the jingles of days gone by.
A roundup of new hires and promotions in the digital marketing industry during June.
In this video interview, Heidi Browning, senior vice president of strategic solutions for Pandora, talks about how marketers can leverage music to build brands.
In this video interview, Jeremy Basset, head of Unilever Foundry, speaks about how Unilever collaborates with startups to shape the marketing industry.
In this video interview, senior marketing executives from SapientNitro discuss the current state and the future of virtual reality.
In a video interview with ClickZ, TV host Dr. Phil McGraw discusses his new partnership with The Daily Mail and how digital has changed the way viewers consume TV content.
At Cannes Lions, ClickZ caught up with some of Facebook's executives to talk about mobile, Instagram and more.
In the video interview, Sean Rad, founder and president of Tinder, explained the marketing strategy, as well as the math and science behind the swipe.