All signs point to personalized marketing being the way to go. That's particularly relevant in the travel industry, where people aren't typically bran...
View articlePost-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lif...
View articleThe Halloween holiday is a great time for marketers to get creative and ramp up their social media marketing efforts. Here are three brands with three...
View articleCapital One 360 has launched an online campaign called What are You #Saving4? to get consumers saving and talking about their aspirations, as well as ...
View articleCapital One has launched a 12-day, instant-win holiday promotion that lets followers browse and buy gifts while getting closer to the brand. Read More...
View articleLocal media firm launches division with three dedicated mobile salespeople. Read More...
View articleEarly comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Read More...
View articleThe move builds on credit giant's plays with mobile apps like Foursquare, Seamless, and Scvngr. Read More...
View articleIt's the first brand to appear on CityVille, FarmVille, and Pioneer Trail simultaneously. Read More...
View articleNetRatings released the top 10 ad banners for the week of Nov. 29-Dec. 5. Read More...
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