All signs point to personalized marketing being the way to go. That's particularly relevant in the travel industry, where people aren't typically brand loyal.
Post-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lift than during the Super Bowl.
The Halloween holiday is a great time for marketers to get creative and ramp up their social media marketing efforts. Here are three brands with three different strategies.
Capital One 360 has launched an online campaign called What are You #Saving4? to get consumers saving and talking about their aspirations, as well as to give them "an exciting head start to achieving them" during "the season of spending."
Capital One has launched a 12-day, instant-win holiday promotion that lets followers browse and buy gifts while getting closer to the brand.
Local media firm launches division with three dedicated mobile salespeople.
Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices.
The move builds on credit giant's plays with mobile apps like Foursquare, Seamless, and Scvngr.
It's the first brand to appear on CityVille, FarmVille, and Pioneer Trail simultaneously.
NetRatings released the top 10 ad banners for the week of Nov. 29-Dec. 5.