Is the person in the next cubicle your competition or your colleague?
Companies often have unrealistic expectations of what one person can achieve, particularly in newer areas of digital marketing, such as social media. Consider this example.
Inexperienced employees are running digital campaigns. That's a problem, but it can be remedied.
Shedding some light on what it's really like to work as a media professional.
A $6,000 annual pay raise may not seem like a big deal to an employer – but it is for a prospective employee.
Don't be fooled into thinking it's not a "real" interview.
Start with what you're willing to pay, remember everything's negotiable, negotiate the non-obvious, honor your word, and be willing to walk away.
How do you know when it's time to move on from your current job?
Position yourself and your organization at a higher level of dialog where you can interact more strategically with your clients.
Why referrals are so important and what you can do to get them.