In yet another instance of Amazon setting a high bar for online retailers, a recent report reveals customer expectations around free shipping choices....
View articleMarketing emails from Airbnb are generally aesthetically-pleasing and personalized. But the cadence and subtle upselling help make them excellent. Rea...
View articleTriggered messages generate 77% of revenue from emails. Brands like Amazon, Aibnb and Sephora (and hopefully Saucony) show they can also be proactive....
View articleThe Internet is filled with best practices around cart abandonment. Browse abandonment, less so, even though the tactic is trickier to pull off. Read ...
View articleIn 2017, the average cart abandonment rate was 78.65%. Here are 4 ways to retarget cart abandoners with targeted ads on Facebook and Instagram. Read M...
View articleAccording to the Data & Marketing Association, triggered messages account for more than three-quarters of email marketing revenue. Here are five o...
View articleThe most valuable data is the first-party data brands get directly from their customers. Here are five strategies that will help brands and advertiser...
View articleDon't let Amazon's dominance fool you—the United States Post Office is the real biggest player in ecommerce. When it's not delivering millions of pack...
View articleYour landing page is the first impression of your business for many consumers. And since you only have a tenth of a second to make that first impressi...
View articleCart abandonment is rampant, with fewer than a quarter of ecommerce transactions actually being completed. While expensive shipping is the number one ...
View articleMarketing automation is such a crucial element of most marketers' overall strategies that there's a strong argument to be made that small and medium-s...
View articleCart abandonment emails, which notify a consumer about a shopping cart with products left in it, can be very effective in improving a brand’s conversi...
View articleWhen it comes to selling products online, an ecommerce platform is just the beginning. Here are some software integrations brands should consider. Rea...
View articleEcommerce is constantly evolving. While bringing your checkout experience up to date is important, your strategy must also be ready to adapt to changi...
View articleGlobal cart abandonment rates rose by 2.4% between Q3 and Q4 2016, reaching 76.8% on average. Read More...
View articleHere we take a look at sales and abandonment data from the 2016 Christmas shopping season. Read More...
View articleThe average cart abandonment rate, measured across 500 retailers, is 74.4% according to a new report. The highest abandonment rates were found in tra...
View articleOne short-term effect of Brexit, thanks to the steep fall in the value of sterling, is an increase in the number of orders from outside the UK, as for...
View articleIt's easy to think of customers as fish you can bait with discounts. It's also lazy. Marketers should adopt the B2B mentality of solving customers' pr...
View articleAmazon is well-known for sending emails just for you. But a business doesn't have to be Amazon-sized to successfully deploy the same strategy. Read Mo...
View articleInstead of launching a fully-formed new program, try innovating in increments, where you make a series of small changes that eventually add up to some...
View articleRetargeting treats all customers the same way, regardless of their on-site behavior. Here’s why behavioral targeting with algorithms is poised to upen...
View articleThe checkout user experience matters a lot. While retailers seem to have ironed out many of the major conversion killers over the years, there’s...
View articleBy using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. Read Mo...
View articleThanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. Howe...
View articleInnovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience signi...
View articleThe need for marketing automation is greater than ever. Although adoption is growing rapidly, there are still many myths surrounding this technology. ...
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