Why do customers abandon online shopping carts?
Ecommerce

Why do customers abandon online shopping carts?

8y Graham Charlton

Why do customers abandon online shopping carts?

Cart abandonment rates are on the rise, with the percentage of abandoned carts rising by almost 15% between 2010 and 2015. So why are customers abando...

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Don’t let your customers walk away from their carts
Ecommerce

Don’t let your customers walk away from their carts

8y Jim Davidson

Don’t let your customers walk away from their cart...

E-commerce retail brands can use these four strategies to decrease cart abandonment rates and optimize their marketing campaign strategies during the ...

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Search and social media: a look at current trends in digital storytelling
Marketing

Search and social media: a look at current trends in digital storytelling

9y Kevin Lee

Search and social media: a look at current trends ...

How can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your di...

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How to make data actionable by using segments
Analytics

How to make data actionable by using segments

9y Andrew Edwards

How to make data actionable by using segments

Here's how digital marketers can configure audience segments based on collected behavioral data from analytics to effectively retarget consumers and y...

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How to remarket your way to a better ROI
Paid Search

How to remarket your way to a better ROI

9y Lars Hirsch

How to remarket your way to a better ROI

Remarketing provides marketers with another opportunity to target and convert potential customers. Here's how you can effectively execute this and ult...

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Your 5 Mobile Musts This Holiday Season
Media

Your 5 Mobile Musts This Holiday Season

9y Michael Della Penna

Your 5 Mobile Musts This Holiday Season

The holiday shopping season is inarguably the most important time of year for marketers. As trends in e-commerce shift towards mobile, consider these ...

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3 Overlooked Holiday Planning Must-Haves
Ecommerce

3 Overlooked Holiday Planning Must-Haves

9y Jim Davidson

3 Overlooked Holiday Planning Must-Haves

Marketers can boost holiday shopping sales with campaigns that resonate with consumers if these three e-commerce essentials are incorporated into thei...

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When Good Shoppers Stray
B2C Email Marketing

When Good Shoppers Stray

9y Jim Davidson

When Good Shoppers Stray

Bronto's study of more than 100 major retailers analyzes their B2C email strategies. Here's how these companies encourage shoppers to return to abando...

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Real-Time Analytics: What Is It Good For?
Actionable Analysis

Real-Time Analytics: What Is It Good For?

9y David Sprinkle

Real-Time Analytics: What Is It Good For?

Having difficulty determining how to efficiently incorporate real-time data into your business strategy? Here are five ways digital marketers can effe...

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Millennials: The Shopping Cart Masters
B2C Email Marketing

Millennials: The Shopping Cart Masters

9y Jim Davidson

Millennials: The Shopping Cart Masters

Millennials may abandon their online shopping carts, but reminder emails should take the right tone - this demographic is far more likely to revisit t...

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Is It Smart Digital Marketing - Or Is It Creepy?
Email

Is It Smart Digital Marketing - Or Is It Creepy?

9y Jeanne Jennings

Is It Smart Digital Marketing - Or Is It Creepy?

Cart abandonment emails have proven profitable for retailers, though sending emails referencing items that were simply viewed can be off-putting and c...

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Reaching the Product Page Abandoner
B2C Email Marketing

Reaching the Product Page Abandoner

9y Jim Davidson

Reaching the Product Page Abandoner

Product page abandonment emails remind consumers what they were looking at earlier. They're similar to cart abandonment emails, but not nearly as popu...

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Rescue Your Sales With Cart Abandonment Emails
Email

Rescue Your Sales With Cart Abandonment Emails

9y Aaron Broder

Rescue Your Sales With Cart Abandonment Emails

Almost seven out of 10 shopping carts get abandoned by consumers. Using cart abandonment emails effectively can help drive lost shoppers back to the c...

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