Fancy a beer? How about a virtual one? Heineken has become one of the latest brands to join the rapidly expanding collection of big-name brands with a...
View articleLearn how to improve your ecommerce success through A/B testing that will increase your conversion rate and revenue. Read More...
View articleChina's ecommerce cross-border trade channel is booming. Here are three points to consider when setting up a strategy for your brand. Read More...
View articleLast September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering. Read...
View articleThe idea of putting the customer first is something of a marketing cliche. But that's exactly how Netflix became the world's biggest broadcaster. Read...
View articleHaving a unique and engaging tone of voice is an important part of creating a successful brand. Consistency is key, and once you've decided what your ...
View articleHaving grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating tec...
View articleAfter analyzing nine of the top email marketing vendors in its most recent Wave, Forrester Research found StrongView to be the strongest. Read More...
View articleA new report from Sprinklr finds that simply developing social media platforms isn't enough for brands — conversing with customers is to the key to av...
View articleUser reviews, or social proof, can help build trust in your business, but there's a right way and a wrong way to apply social proof to your website. H...
View articlePepsi's integrated campaign attracted close to 870 million viewers across its mini-movie, music video, and TV commercials. Read More...
View articleIn this Q&A, Changi's community manager shares why and how they use Instagram to inspire travel and ignite the love for its airport. Read More...
View articleAn in-depth look into the new daily tablet news magazine, The Daily, and what it means for brand messaging on the tablet. Read More...
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