How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleHow the in-house influencer network is creating a dynamic community to empower zero-party content creation and delivering exceptional results Read Mor...
View article"Stepping away from traditional B2B marketing creatives and strategies led to this campaign resonating with SurveyMonkey users, new and old." Read Mor...
View article"With an incubator, you don't have to reinvent the wheel. It's about marrying your solution with the problem. And that solution doesn't have to be ove...
View articleThe world of digital streaming is vastly competitive. In a battle for customer attention, Warner Bros. Discovery has been on a journey to create email...
View article"Our latest brand health metrics study showed a 7.4% lift in brand favourability and a 7.7% lift in people saying The Weather Channel helps them make ...
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"Our process isn’t complicated. It helps us to test and learn. We use incrementality tests to measure the impact of a given tactical or strategic shif...
View article"Social conversations are not proprietary information, so everyone has access to what people are talking about. What separates us is the ability to mo...
View article"Although our main goal was to build brand love, we could also get a taste of how this move would benefit us in the future. It led to sign-ups that sh...
View articleEach of the episodes added value to Honda’s metaverse launch. The Honda DreamLab (evolving from Honda’s Head2Head Twitch gaming channel that launched ...
View articleThe past few years have shown us all the volatility of supply chain management. The 2021 Suez Canal incident (whilst great for viral content) blocked ...
View article"Do people first and technology second. If you buy technology with the wrong people on the ground, you're not going to leverage your investment and th...
View article“As we target a brand-new audience, the core goals of this activation were very much top of the funnel: To build brand awareness, credibility, and to ...
View article"People are spending less time on traditional tourism board websites. They want to consume content on the platforms that they are most familiar with a...
View article“At Mastercard, we strive to ensure that our brand is instantly recognizable and top of mind. Our sonic melody and overall audio strategy gives us the...
View articleKaiser Permanente provides health care coverage, serving over 12.6 million members across nine states in the US. Kaiser Permanente is well recognized ...
View articleWhen you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...
View articleBoots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...
View articleBar Louie was founded in 1990s Chicago as ‘The Original Gastrobar™’. Its foundation as a neighborhood bar is integral to Bar Louie’s iden...
View articleLeading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...
View article30-second summary: How augmented reality was incorporated into an award-winning marketing campaign with Frito-Lay and Cheetos. Close collaboration wit...
View articleHow KFC turned threat into opportunity by suspending its iconic slogan Read More...
View article30-second summary: Focusing on UX and centralizing experiences leads to significant increases in web traffic. Stakeholder involvement at all levels, a...
View articleA rebrand that enriched the technology brand's customer life cycle and created a culture shift Read More...
View articleHow a non-cookie-cutter strategy optimized CX and won the brand a historic average session length Read More...
View articleThe pandemic threatened the core of Humanscale’s business model. Here’s how they used DAM technology to target an entirely new market in just two week...
View articleAgile research technology helped Ad Council adjust their mask messaging in real-time, reach 70% of Americans, and raise over $400 million in donated m...
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