Ray-Ban and AEG's winning formula: Music festivals and data-driven branding
Advertising & Promotion

Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

1y Team ClickZ

Ray-Ban and AEG's winning formula: Music festivals...

How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...

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How Nickelodeon’s influencer families are creating benchmark-breaking content
Influencer Marketing

How Nickelodeon’s influencer families are creating benchmark-breaking conte...

1y Benjamin Broomfield

How Nickelodeon’s influencer families are creating...

How the in-house influencer network is creating a dynamic community to empower zero-party content creation and delivering exceptional results Read Mor...

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Why SurveyMonkey stepped away from traditional B2B creative
B2B

Why SurveyMonkey stepped away from traditional B2B creative

1y Benjamin Broomfield

Why SurveyMonkey stepped away from traditional B2B...

"Stepping away from traditional B2B marketing creatives and strategies led to this campaign resonating with SurveyMonkey users, new and old." Read Mor...

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How a Walgreens Boots Alliance digital incubator is innovating personalized customer experiences
Innovation

How a Walgreens Boots Alliance digital incubator is innovating personalized...

2y Benjamin Broomfield

How a Walgreens Boots Alliance digital incubator i...

"With an incubator, you don't have to reinvent the wheel. It's about marrying your solution with the problem. And that solution doesn't have to be ove...

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How Warner Bros. Discovery is scaling email personalization
Personalization

How Warner Bros. Discovery is scaling email personalization

2y Benjamin Broomfield

How Warner Bros. Discovery is scaling email person...

The world of digital streaming is vastly competitive. In a battle for customer attention, Warner Bros. Discovery has been on a journey to create email...

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Blue skies and brand utility: How IBM's The Weather Channel became the US' 8th most trusted brand
Brand utility

Blue skies and brand utility: How IBM's The Weather Channel became the US' ...

2y Benjamin Broomfield

Blue skies and brand utility: How IBM's The Weathe...

"Our latest brand health metrics study showed a 7.4% lift in brand favourability and a 7.7% lift in people saying The Weather Channel helps them make ...

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How TUI is perfecting performance marketing through incrementality testing
Performance marketing

How TUI is perfecting performance marketing through incrementality testing

2y Benjamin Broomfield

How TUI is perfecting performance marketing throug...

"Our process isn’t complicated. It helps us to test and learn. We use incrementality tests to measure the impact of a given tactical or strategic shif...

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How Taco Bell's social strategy made its Mexican Pizza a sell-out success
Social

How Taco Bell's social strategy made its Mexican Pizza a sell-out success

2y Benjamin Broomfield

How Taco Bell's social strategy made its Mexican P...

"Social conversations are not proprietary information, so everyone has access to what people are talking about. What separates us is the ability to mo...

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The omnipresent owl: How Duolingo propelled its mascot to the metaverse
Metaverse

The omnipresent owl: How Duolingo propelled its mascot to the metaverse

2y Benjamin Broomfield

The omnipresent owl: How Duolingo propelled its ma...

"Although our main goal was to build brand love, we could also get a taste of how this move would benefit us in the future. It led to sign-ups that sh...

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How Honda used Twitch to drive its audience to the Metaverse
Case Study

How Honda used Twitch to drive its audience to the Metaverse

2y Benjamin Broomfield

How Honda used Twitch to drive its audience to the...

Each of the episodes added value to Honda’s metaverse launch. The Honda DreamLab (evolving from Honda’s Head2Head Twitch gaming channel that launched ...

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How DHL used segmented B2B targeting to become the supply chain's ultimate sidekick
B2B

How DHL used segmented B2B targeting to become the supply chain's ultimate ...

2y Benjamin Broomfield

How DHL used segmented B2B targeting to become the...

The past few years have shown us all the volatility of supply chain management. The 2021 Suez Canal incident (whilst great for viral content) blocked ...

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Fractured to first-class: The digital transformation story of the UK’s leading technology retailer
CRM

Fractured to first-class: The digital transformation story of the UK’s lead...

2y Benjamin Broomfield

Fractured to first-class: The digital transformati...

"Do people first and technology second. If you buy technology with the wrong people on the ground, you're not going to leverage your investment and th...

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How Irish Spring's ‘gaming shower’ marketing activation cleaned up on Twitch
Case Study

How Irish Spring's ‘gaming shower’ marketing activation cleaned up on Twitc...

2y Benjamin Broomfield

How Irish Spring's ‘gaming shower’ marketing activ...

“As we target a brand-new audience, the core goals of this activation were very much top of the funnel: To build brand awareness, credibility, and to ...

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Alexa, show me Tripadvisor's voice-activated marketing strategy
Case Study

Alexa, show me Tripadvisor's voice-activated marketing strategy

2y Benjamin Broomfield

Alexa, show me Tripadvisor's voice-activated marke...

"People are spending less time on traditional tourism board websites. They want to consume content on the platforms that they are most familiar with a...

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Mastercard's multisensory marketing: A masterclass in sonic branding
Brand awareness

Mastercard's multisensory marketing: A masterclass in sonic branding

2y Benjamin Broomfield

Mastercard's multisensory marketing: A masterclass...

“At Mastercard, we strive to ensure that our brand is instantly recognizable and top of mind. Our sonic melody and overall audio strategy gives us the...

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Upper funnel personalization: Kaiser Permanente's path to positive recall
Brand awareness

Upper funnel personalization: Kaiser Permanente's path to positive recall

2y Benjamin Broomfield

Upper funnel personalization: Kaiser Permanente's ...

Kaiser Permanente provides health care coverage, serving over 12.6 million members across nine states in the US. Kaiser Permanente is well recognized ...

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Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass
Case Study

Turning TikToks into book sales: Penguin Random House's influencer marketin...

2y Benjamin Broomfield

Turning TikToks into book sales: Penguin Random Ho...

When you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...

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How Walgreens Boots Alliance rebuilt for first party data
Actionable analysis

How Walgreens Boots Alliance rebuilt for first party data

2y Benjamin Broomfield

How Walgreens Boots Alliance rebuilt for first par...

Boots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...

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New digital strategy on the menu for over 70 Bar Louie restaurants
B2C

New digital strategy on the menu for over 70 Bar Louie restaurants

2y Benjamin Broomfield

New digital strategy on the menu for over 70 Bar L...

Bar Louie was founded in 1990s Chicago as ‘The Original Gastrobar™’. Its foundation as a neighborhood bar is integral to Bar Louie’s iden...

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From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy
Account-based marketing

From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2...

2y Kamaljeet Kalsi and Elizabeth Roscoe

From cellphone to cybersecurity: How BlackBerry tr...

Leading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...

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Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl campaign turns to (orange) dust
AR & VR

Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl camp...

3y Elizabeth Roscoe

Augmented Reality ‘Cheetle’ Detector: Frito-Lay an...

30-second summary: How augmented reality was incorporated into an award-winning marketing campaign with Frito-Lay and Cheetos. Close collaboration wit...

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Finger lickin’... bad?
Advertising & Promotion

Finger lickin’... bad?

3y Gareth Platt

Finger lickin’... bad?

How KFC turned threat into opportunity by suspending its iconic slogan Read More...

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No man's land: Womble Bond Dickinson bridges the gap between digital marketing and business development
Case Study

No man's land: Womble Bond Dickinson bridges the gap between digital market...

3y Elizabeth Roscoe

No man's land: Womble Bond Dickinson bridges the g...

30-second summary: Focusing on UX and centralizing experiences leads to significant increases in web traffic. Stakeholder involvement at all levels, a...

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How Epicor transformed into a human-first Masterbrand
Case Study

How Epicor transformed into a human-first Masterbrand

3y Kamaljeet Kalsi

How Epicor transformed into a human-first Masterbr...

A rebrand that enriched the technology brand's customer life cycle and created a culture shift Read More...

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Nestlé USA drives consumer engagement with cookie coach, AI bot ‘Ruth’
AI & Automation

Nestlé USA drives consumer engagement with cookie coach, AI bot ‘Ruth’

3y Kamaljeet Kalsi

Nestlé USA drives consumer engagement with cookie ...

How a non-cookie-cutter strategy optimized CX and won the brand a historic average session length Read More...

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How Humanscale pivoted from in-office to the WFH furniture market
Case Study

How Humanscale pivoted from in-office to the WFH furniture market

3y Jacqueline Dooley

How Humanscale pivoted from in-office to the WFH f...

The pandemic threatened the core of Humanscale’s business model. Here’s how they used DAM technology to target an entirely new market in just two week...

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How Ad Council raised $407M in donated media for their COVID-19 campaign
Case Study

How Ad Council raised $407M in donated media for their COVID-19 campaign

3y Jacqueline Dooley

How Ad Council raised $407M in donated media for t...

Agile research technology helped Ad Council adjust their mask messaging in real-time, reach 70% of Americans, and raise over $400 million in donated m...

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