Meow Mix Taps Nostalgia in Jingle Remix Effort
Ecommerce

Meow Mix Taps Nostalgia in Jingle Remix Effort

10y Idris Nagri

Meow Mix Taps Nostalgia in Jingle Remix Effort

Like many brands, Meow Mix hopes nostalgia for an old brand asset will help drum up interest in its latest campaign. But experts say the challenge for...

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Friskies Capitalizes on Popularity of Cat Videos With Branded Awards
Marketing

Friskies Capitalizes on Popularity of Cat Videos With Branded Awards

11y Idris Nagri

Friskies Capitalizes on Popularity of Cat Videos W...

The cat food brand has asked consumers to submit cat videos of two minutes or less. The awards, The Friskies, will culminate with a ceremony in New Yo...

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Friskies' GamesforCats.com Offers Branded Experience for Cats (and Owners)
Marketing

Friskies' GamesforCats.com Offers Branded Experience for Cats (and Owners)

11y Idris Nagri

Friskies' GamesforCats.com Offers Branded Experien...

The site has seven free game apps with three million downloads to date. Read More...

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London Zoo Targets Cat Lovers With Interactive Map
Marketing

London Zoo Targets Cat Lovers With Interactive Map

11y Idris Nagri

London Zoo Targets Cat Lovers With Interactive Map

The interactive Cat Map also pushes a new permanent tiger exhibit and promotes conservation of critically endangered Sumatran tigers. Read More...

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