Cause marketing can be a mutually beneficial strategy
Strategies

Cause marketing can be a mutually beneficial strategy

8y Tessa Wegert

Cause marketing can be a mutually beneficial strat...

People are more likely to support brands that share their values, so cause marketing can help the world and the brand's bottom line - as long as it's ...

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The 10 most cringeworthy social fails of 2015
Social Media

The 10 most cringeworthy social fails of 2015

8y Mike O'Brien

The 10 most cringeworthy social fails of 2015

For the second year, ClickZ ranks the top 10 social media fails from brands like Starbucks and Tinder, which range from embarrassing to egregiously of...

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#GivingTuesday reflects the changing landscape of online fundraising
Social

#GivingTuesday reflects the changing landscape of online fundraising

8y Yuyu Chen

#GivingTuesday reflects the changing landscape of ...

#GivingTuesday harnesses the power of social media, demonstrating that online sharing has become a crucial motivator for making a charitable donation....

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Getting it right with social when everything we know is wrong
Social

Getting it right with social when everything we know is wrong

8y Chris Copeland

Getting it right with social when everything we kn...

Though still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding ...

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ClickZ Live Chicago: What are the big trends to look out for in 2016?
Conference Coverage

ClickZ Live Chicago: What are the big trends to look out for in 2016?

8y Melanie White

ClickZ Live Chicago: What are the big trends to lo...

An increase in not com domains, beacons, further foray into the physical web and more cross-platform distribution networks are a few future trends pre...

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Bridging the digital and the physical
Ecommerce

Bridging the digital and the physical

8y Kevin Lee

Bridging the digital and the physical

To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhanc...

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Why micro moments will require mobile magic
Media

Why micro moments will require mobile magic

8y Michael Della Penna

Why micro moments will require mobile magic

Micro moments collect and use data to predict consumers' needs, delivering answers before one even asks a question. Here's how to harness the power of...

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The End of an Era: One-to-One Marketing Is Dead
Marketing

The End of an Era: One-to-One Marketing Is Dead

9y Jeanniey Mullen

The End of an Era: One-to-One Marketing Is Dead

You can understand the objectives for current marketing tactics by studying the evolutionary patterns of its predecessors. Are one-to-one marketing st...

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Macy's and Whole Foods Bring Ad Powered Car Charging to the West Coast
Display Advertising

Macy's and Whole Foods Bring Ad Powered Car Charging to the West Coast

9y Mike O'Brien

Macy's and Whole Foods Bring Ad Powered Car Chargi...

In exchange for advertising and environmental credibility, brands like Whole Foods and Macy's are funding the electric car charging stations that will...

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Can Advertising Save the World? The United Nations Is Betting on It
Marketing

Can Advertising Save the World? The United Nations Is Betting on It

9y Sean Miller

Can Advertising Save the World? The United Nations...

Without products or services, cause-related brands have no choice but to be masterful storytellers, which makes them particularly popular with agencie...

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ANZ Uses Instagram to Target a New Generation of Banking Customers
Asia

ANZ Uses Instagram to Target a New Generation of Banking Customers

9y Sophie Loras

ANZ Uses Instagram to Target a New Generation of B...

Get it right and do it well before scaling your business's digital marketing platforms, says ANZ Australia's marketing head. Read More...

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Email Strategy Changes Lives for Nonprofits
Email

Email Strategy Changes Lives for Nonprofits

9y Emily Alford

Email Strategy Changes Lives for Nonprofits

For most marketers, strategic email sends mean higher conversions and click-throughs, but in the nonprofit sector, the right content at the right time...

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UNICEF Turns to Snapchat to Advocate Awareness of Missing Childhoods in Nigeria
Social

UNICEF Turns to Snapchat to Advocate Awareness of Missing Childhoods in Nig...

9y Mike O'Brien

UNICEF Turns to Snapchat to Advocate Awareness of ...

In UNICEF's latest campaign, Snapchat's disappearing messages represent missing childhoods as a way to remind Millennials that the violence in Nigeria...

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Why the #TwizzlerChallenge Won't Become Another #IceBucketChallenge
Social

Why the #TwizzlerChallenge Won't Become Another #IceBucketChallenge

9y Yuyu Chen

Why the #TwizzlerChallenge Won't Become Another #I...

The cause marketing "Twizzler Challenge" is sweet and fun, but what’s holding it back from becoming as successful as last year’s "Ice Bucket Challenge...

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Looking Good While Doing Good: Cause Marketing and the Holidays
Marketing

Looking Good While Doing Good: Cause Marketing and the Holidays

9y Emily Alford

Looking Good While Doing Good: Cause Marketing and...

Many brands give back to their favorite causes during the holidays. WestJet and UPS explain how companies can generate goodwill while sharing their go...

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Kevin Bacon Hawks Local Goods in New Ad Generator
Media

Kevin Bacon Hawks Local Goods in New Ad Generator

9y Emily Alford

Kevin Bacon Hawks Local Goods in New Ad Generator

Nonprofit organization Shop for Good has launched a Kevin Bacon Commercial Generator, which puts the actor in silly, personalized ads to raise money f...

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Girl Scout Cookies Go Digital and Become Even More Irresistible
Ecommerce

Girl Scout Cookies Go Digital and Become Even More Irresistible

9y Emily Alford

Girl Scout Cookies Go Digital and Become Even More...

For the first time in the organization's 100-year history, the Girl Scouts of the U.S.A. will make its cookies available online through individualized...

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UNICEF #IMAGINEs a Better World for Children
Media

UNICEF #IMAGINEs a Better World for Children

9y Emily Alford

UNICEF #IMAGINEs a Better World for Children

UNICEF has created an interactive holiday campaign that allows fans to edit themselves into a video of celebrities singing John Lennon's classic anthe...

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Benetton and United Nations Aim to UNHATE Women
Media

Benetton and United Nations Aim to UNHATE Women

9y Emily Alford

Benetton and United Nations Aim to UNHATE Women

United Colors of Benetton has teamed up with the United Nations to combat violence against women through a new video and contest that aims to fund hum...

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Target and TOMS Partner to Give Back This Christmas
Ecommerce

Target and TOMS Partner to Give Back This Christmas

9y Emily Alford

Target and TOMS Partner to Give Back This Christma...

To allow consumers to give as well as get, Target and TOMS will donate food and clothing to those in need with every purchase from their collaborative...

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Whirlpool and Upworthy Tug at Heartstrings to Pull in Shares
Social

Whirlpool and Upworthy Tug at Heartstrings to Pull in Shares

9y Emily Alford

Whirlpool and Upworthy Tug at Heartstrings to Pull...

Whirlpool has extended its "Every Day, Care" campaign to social sharing site Upworthy by creating two new videos meant to encourage viewers to thank t...

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Why Coca-Cola's No-Ad Stance in the Philippines is Genius Cause Marketing
CPG

Why Coca-Cola's No-Ad Stance in the Philippines is Genius Cause Marketing

10y Liva Judic

Why Coca-Cola's No-Ad Stance in the Philippines is...

Coca-Cola's much touted move to suspend brand advertising in the Philippines in favor of local relief aid is proving to be a big brand win. Read More...

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We-Care.com Seeks to Donate $100K in #MillionDimes Promo
Social

We-Care.com Seeks to Donate $100K in #MillionDimes Promo

11y Lisa Lacy

We-Care.com Seeks to Donate $100K in #MillionDimes...

The cause marketing platform is marking ten-cent donations -- up to $1,000 -- to registered charities. Read More...

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Unilever Embraces Carrotmob for Online Cause Marketing
Marketing

Unilever Embraces Carrotmob for Online Cause Marketing

11y Joan Voight

Unilever Embraces Carrotmob for Online Cause Marke...

Carrotmob, a seven-person digital cause-marketing startup, has pulled off a coup most young agencies only dream of - working on retail marketing campa...

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A Season of Cause Marketing on Facebook, Twitter
Data insights

A Season of Cause Marketing on Facebook, Twitter

12y Christopher Heine

A Season of Cause Marketing on Facebook, Twitter

Social media propels brand goodwill efforts. Read More...

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Pepto Leverages Social to Benefit Underfed for Thanksgiving
Social

Pepto Leverages Social to Benefit Underfed for Thanksgiving

12y Christopher Heine

Pepto Leverages Social to Benefit Underfed for Tha...

Facebook and Twitter increasingly drive goodwill efforts. Read More...

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