People are more likely to support brands that share their values, so cause marketing can help the world and the brand's bottom line - as long as it's done right.
For the second year, ClickZ ranks the top 10 social media fails from brands like Starbucks and Tinder, which range from embarrassing to egregiously offensive.
#GivingTuesday harnesses the power of social media, demonstrating that online sharing has become a crucial motivator for making a charitable donation.
Though still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding value and purpose?
An increase in not com domains, beacons, further foray into the physical web and more cross-platform distribution networks are a few future trends predicted by a panel at ClickZ Live Chicago.
To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhancing the user experience.
Micro moments collect and use data to predict consumers' needs, delivering answers before one even asks a question. Here's how to harness the power of magical mobile innovation.
You can understand the objectives for current marketing tactics by studying the evolutionary patterns of its predecessors. Are one-to-one marketing strategies passé in practice?
In exchange for advertising and environmental credibility, brands like Whole Foods and Macy's are funding the electric car charging stations that will soon be all over the West Coast.
Without products or services, cause-related brands have no choice but to be masterful storytellers, which makes them particularly popular with agencies.