Simon G Jewelry has a 25 percent share of voice in the jewelry space, as a result of a social audit that took the brand's social strategy to the next ...
View articleAs an advertising category, video seems unstoppable. It’s gaining ground on Facebook and Instagram. As a creative canvas, it’s full of po...
View articleSuper Bowl ads are crazy expensive and get most of their attention before the game these days. But that's still a lot of attention, as well as the ...
View articleA brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use...
View articleReports are circulating that CBS will stream this years' Super Bowl ads online, a space that has traditionally been dominated by smaller, more nimble ...
View articleBrands that let their hair down on social media and get consumers to laugh have a leg up on the competition. Check out these 12 companies that are doi...
View articleWe sat down with the chief digital officer of Deutsch LA, Winston Binch, for a talk about digital marketing, creating sharable content, and wanting to...
View articleThe advent of digital (read: measurable) content distribution from the creators of some of the best entertainment in the world will have a huge impact...
View articleGlobal media agency MediaCom has teamed up with Internet giant Google to create a mobile-oriented training program for the agency’s employees. This mo...
View articleLinkedIn says its new Sponsored Updates Partners and Content Partners programs will help brands build stronger relationships with their target audienc...
View articleOn a recent episode, "60 Minutes" reported on the invasion of Internet-users' privacy and the notion of "data brokers." Marketers need to aggressively...
View articleAdap.TV just released its new service, an interesting and unavoidable extension to the existing Audience Path: programmatic buying for linear TV, crea...
View articleAs TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier. Read More...
View articleA look into how brands can follow Oreo's lead, capture an audience and truly succeed during this year's Super Bowl, from guest columnist Frank Holland...
View articleCan TV be a social sharing experience that also involves brands? Read More...
View articleAmazon, Federated Media also see big gains in audience by year's end, comScore Media Metrix reports. Read More...
View articlePrimetime talent will rule the Facebook and Twitter accounts of their shows for a week. Read More...
View articleShowtime, CBS, and SyFy are throwing promotional weight behind new games based on their shows. Read More...
View articleNew agency hires at Starcom, Rokkan, and Big Spaceship; CBS VP moves to Say Media. Read More...
View articleRather than build its own sales force like Groupon, a startup takes a different twist. Read More...
View articleWeb comparables for this week's television glitz-krieg. Read More...
View articleIndependence versus network affiliation is suddenly a cause for bragging rights. Read More...
View articleAshe was CEO of CNET and helped broker the tech site's sale to CBS. He's led the interactive unit for a year. Read More...
View articleOnline PR lessons learned from Mark Zuckerberg's "60 Minutes" interview. Read More...
View articleNetwork decides to heavy up with Yahoo during all-important premier week. Read More...
View articleHulu, Yahoo, and AOL are prepping launch of the video ad format developed with VivaKi, to be ready September 15. Read More...
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