CCPA and customer outreach: What marketing experts need to know
Data insights

CCPA and customer outreach: What marketing experts need to know

4y Christina Luttrell

CCPA and customer outreach: What marketing experts...

With CCPA set to be enforced on July 1, IDology's Christina Luttrell shows how your customer outreach plans and policies might need to change under th...

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Contextual targeting for intelligent relevance that respects data regulations
Data insights

Contextual targeting for intelligent relevance that respects data regulatio...

4y Daniel Macdonald

Contextual targeting for intelligent relevance tha...

Xaxis' Daniel Macdonald looks at the benefits of contextual targeting, as ad buyers are decreasing or eliminating their spend in open auctions on ad e...

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Ad industry asks for more time to ramp-up after CCPA’s final rules
Digital Marketing

Ad industry asks for more time to ramp-up after CCPA’s final rules

4y Barry Levine

Ad industry asks for more time to ramp-up after CC...

Five major advertising trade bodies are asking California’s attorney general to delay enforcement of CCPA by six months so companies have more time to...

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Why this year’s Data Privacy Day matters
Data insights

Why this year’s Data Privacy Day matters

4y Lisa Rapp

Why this year’s Data Privacy Day matters

This new decade marks a turning point where marketers can leverage regulations like GDPR and CCPA to help make consumers more active participants in t...

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How brands can thrive in an age of privacy reform
Data insights

How brands can thrive in an age of privacy reform

4y Graham Phillips

How brands can thrive in an age of privacy reform

Data and personalization have changed drastically in today’s post-GDPR world. LIDA CSO, Graham Phillips, discusses how brands can succeed in a world m...

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Q&A with Segment: Successfully navigating the CCPA
Analyzing Customer Data

Q&A with Segment: Successfully navigating the CCPA

4y Charlie Braithwaite

Q&A with Segment: Successfully navigating the CCPA

Amidst the flurry of recent data regulations, companies need to be smarter about not only what consumer data they use, but also how they use it. We sp...

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Q&A with Tealium: Data regulations and the consumer experience
Data insights

Q&A with Tealium: Data regulations and the consumer experience

4y Charlie Braithwaite

Q&A with Tealium: Data regulations and the consume...

We spoke to Mike Anderson, co-founder and CTO at Tealium, about how data regulations are affecting marketers—and what this means for the overall consu...

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SmarterHQ offers a new Guide to help marketers handle CCPA
Digital Marketing

SmarterHQ offers a new Guide to help marketers handle CCPA

4y Barry Levine

SmarterHQ offers a new Guide to help marketers han...

SmarterHQ puts together the key components of CCPA and the steps marketers need to take to properly prepare your customer data and marketing for compl...

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Four new rules for brand engagement in the privacy era
Data insights

Four new rules for brand engagement in the privacy era

4y Mike Herrick

Four new rules for brand engagement in the privacy...

As the focus shifts from customer data and experience to privacy-by-design, a look at what marketers need to focus on with a privacy-first mindset. Re...

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Sourcepoint adds CCPA compliance to its Consent Management Platform
Analytics

Sourcepoint adds CCPA compliance to its Consent Management Platform

4y Barry Levine

Sourcepoint adds CCPA compliance to its Consent Ma...

Sourcepoint has added additional capabilities to their existing Consent Management Platform to meet upcoming CCPA regulation. They've also released re...

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IAB follows up GDPR Framework with one for CCPA
Industry Developments

IAB follows up GDPR Framework with one for CCPA

4y Barry Levine

IAB follows up GDPR Framework with one for CCPA

The IAB has released a new CCPA Framework for Publishers and Technology Companies around selling user data, open for public comment until Nov 5. Read ...

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