CCPA and customer outreach: What marketing experts need to know

Data insights CCPA and customer outreach: What marketing experts need to know

1y Christina Luttrell

CCPA and customer outreach: What marketing experts...

With CCPA set to be enforced on July 1, IDology's Christina Luttrell shows how your customer outreach plans and policies might need to change under th...

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Contextual targeting for intelligent relevance that respects data regulations

Data insights Contextual targeting for intelligent relevance that respects data regulations

2y Daniel Macdonald

Contextual targeting for intelligent relevance tha...

Xaxis' Daniel Macdonald looks at the benefits of contextual targeting, as ad buyers are decreasing or eliminating their spend in open auctions on ad e...

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Ad industry asks for more time to ramp-up after CCPA’s final rules

Digital Marketing Ad industry asks for more time to ramp-up after CCPA’s final rules

2y Barry Levine

Ad industry asks for more time to ramp-up after CC...

Five major advertising trade bodies are asking California’s attorney general to delay enforcement of CCPA by six months so companies have more time to...

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Why this year’s Data Privacy Day matters

Data insights Why this year’s Data Privacy Day matters

2y Lisa Rapp

Why this year’s Data Privacy Day matters

This new decade marks a turning point where marketers can leverage regulations like GDPR and CCPA to help make consumers more active participants in t...

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How brands can thrive in an age of privacy reform

Data insights How brands can thrive in an age of privacy reform

2y Graham Phillips

How brands can thrive in an age of privacy reform

Data and personalization have changed drastically in today’s post-GDPR world. LIDA CSO, Graham Phillips, discusses how brands can succeed in a world m...

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Q&A with Segment: Successfully navigating the CCPA

Analyzing Customer Data Q&A with Segment: Successfully navigating the CCPA

2y Charlie Braithwaite

Q&A with Segment: Successfully navigating the CCPA

Amidst the flurry of recent data regulations, companies need to be smarter about not only what consumer data they use, but also how they use it. We sp...

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Q&A with Tealium: Data regulations and the consumer experience

Data insights Q&A with Tealium: Data regulations and the consumer experience

2y Charlie Braithwaite

Q&A with Tealium: Data regulations and the consume...

We spoke to Mike Anderson, co-founder and CTO at Tealium, about how data regulations are affecting marketers—and what this means for the overall consu...

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SmarterHQ offers a new Guide to help marketers handle CCPA

Digital Marketing SmarterHQ offers a new Guide to help marketers handle CCPA

2y Barry Levine

SmarterHQ offers a new Guide to help marketers han...

SmarterHQ puts together the key components of CCPA and the steps marketers need to take to properly prepare your customer data and marketing for compl...

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Four new rules for brand engagement in the privacy era

Data insights Four new rules for brand engagement in the privacy era

2y Mike Herrick

Four new rules for brand engagement in the privacy...

As the focus shifts from customer data and experience to privacy-by-design, a look at what marketers need to focus on with a privacy-first mindset. Re...

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Sourcepoint adds CCPA compliance to its Consent Management Platform

Analytics Sourcepoint adds CCPA compliance to its Consent Management Platform

2y Barry Levine

Sourcepoint adds CCPA compliance to its Consent Ma...

Sourcepoint has added additional capabilities to their existing Consent Management Platform to meet upcoming CCPA regulation. They've also released re...

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IAB follows up GDPR Framework with one for CCPA

Industry Developments IAB follows up GDPR Framework with one for CCPA

2y Barry Levine

IAB follows up GDPR Framework with one for CCPA

The IAB has released a new CCPA Framework for Publishers and Technology Companies around selling user data, open for public comment until Nov 5. Read ...

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