CDP industry continues to expand, hits $2.4 billion in funding

Data & Analytics CDP industry continues to expand, hits $2.4 billion in funding

2y Kimberly Collins

CDP industry continues to expand, hits $2.4 billio...

CDP industry funding has grown 72% in the past 12 months, from $1.4 billion in July 2018 to $2.4 billion in July 2019. Projected revenue is $1 billion...

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CDP investment outcomes: 2.5x more likely to outperform competitors

Data & Analytics CDP investment outcomes: 2.5x more likely to outperform competitors

2y Jacqueline Dooley

CDP investment outcomes: 2.5x more likely to outpe...

CDP users were 2.5x more likely to have significantly outperformed against their organization’s main marketing goal in 2018 versus non-users. Read Mor...

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