CDP industry continues to expand, hits $2.4 billion in funding
Analytics

CDP industry continues to expand, hits $2.4 billion in funding

5y Kimberly Collins

CDP industry continues to expand, hits $2.4 billio...

CDP industry funding has grown 72% in the past 12 months, from $1.4 billion in July 2018 to $2.4 billion in July 2019. Projected revenue is $1 billion...

View article
CDP investment outcomes: 2.5x more likely to outperform competitors
Analytics

CDP investment outcomes: 2.5x more likely to outperform competitors

5y Jacqueline Dooley

CDP investment outcomes: 2.5x more likely to outpe...

CDP users were 2.5x more likely to have significantly outperformed against their organization’s main marketing goal in 2018 versus non-users. Read Mor...

View article
Get the latest analysis and reports delivered to your inbox daily