Three reasons why enterprise CDP adoption lags
Analytics

Three reasons why enterprise CDP adoption lags

4y Adrian Nash

Three reasons why enterprise CDP adoption lags

In an article, Adrian Nash, Head of Strategy, SAP Customer Experience, will delve into the three reasons why enterprise CDP adoption lags and the chal...

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Customer obsession is no longer an option. It’s an imperative
Analyzing Customer Data

Customer obsession is no longer an option. It’s an imperative

4y Toniann Mendelzon

Customer obsession is no longer an option. It’s an...

Your customers are changing, and it’s time to change with them. Here’s why customer obsession must be at the core of your brand. Read More...

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This is what a customer data platform (CDP) is designed to do
Analytics

This is what a customer data platform (CDP) is designed to do

4y Jacqueline Dooley

This is what a customer data platform (CDP) is des...

Customer Data Platform provider BlueConic’s new eBook — What is A CDP? And What Isn’t a CDP? — is aimed at helping marketers understand the role of a ...

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How AI empowered CDPs are bridging the gap between marketing data and true marketing intelligence
AI & Automation

How AI empowered CDPs are bridging the gap between marketing data and true ...

4y Dan Drapeau

How AI empowered CDPs are bridging the gap between...

Customer Data Platforms (CDPs) have enabled marketers to champion insight-driven opportunities that result in increased customer sales. What does the ...

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Why marketing must own the CDP transformation
Analytics

Why marketing must own the CDP transformation

4y Justin Gray

Why marketing must own the CDP transformation

A primer on the power of Customer Data Platforms (CDP) and marketing’s role in their use. Read More...

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Exponea clarifies the differences between CDPs, DMPs and CRMs
Analytics

Exponea clarifies the differences between CDPs, DMPs and CRMs

4y Jacqueline Dooley

Exponea clarifies the differences between CDPs, DM...

Exponea, a Customer Data Platform provider, created a cheat sheet that helps define and clarify three common marketing technologies: CDPs, DMPs and CR...

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Thinking CDP? Keep these things in mind
Analytics

Thinking CDP? Keep these things in mind

4y Jordan Torpy

Thinking CDP? Keep these things in mind

Customer Data Platforms (CDPs) can help you develop a better understanding of your customers. So what should you know when you’re looking for one? Rea...

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Adobe adds Journey Orchestration and marketer-friendly CDP to Experience Platform
AI & Automation

Adobe adds Journey Orchestration and marketer-friendly CDP to Experience Pl...

5y Barry Levine

Adobe adds Journey Orchestration and marketer-frie...

Adobe has announced several enhancements to its Experience Platform, including a real-time CDP service and customer journey orchestration. Read More...

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Lytics announces customer journey integration with Salesforce Marketing Cloud
Analytics

Lytics announces customer journey integration with Salesforce Marketing Clo...

5y Kimberly Collins

Lytics announces customer journey integration with...

CDP provider Lytics announced an integration with Salesforce Marketing Cloud that will get marketers a step closer to a single view of customer journe...

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Customer data platforms: The next step in customer experiences
Analytics

Customer data platforms: The next step in customer experiences

5y James McDermott

Customer data platforms: The next step in customer...

CEO of Lytics, James McDermott, discusses available solutions for CDPs, as well as questions to ask when choosing and evaluating a platform. Read More...

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Finance platform Kabbage acquires SMB data provider Radius Intelligence
Analytics

Finance platform Kabbage acquires SMB data provider Radius Intelligence

5y Barry Levine

Finance platform Kabbage acquires SMB data provide...

By acquiring Radius, automated lending platform Kabbage hopes to "dramatically expand [its] product set and service platform," says CEO Rob Frohwein. ...

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Gartner Hype Report 2019 highlights CDPs, AI, Blockchain for Ads and Real-Time Marketing
Emerging Technology

Gartner Hype Report 2019 highlights CDPs, AI, Blockchain for Ads and Real-T...

5y Barry Levine

Gartner Hype Report 2019 highlights CDPs, AI, Bloc...

Gartner's latest Hype Cycle report gives four trends that it says will tranform martech. CDP hopes are high, but half of respondents say their “CDP” i...

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CDP industry continues to expand, hits $2.4 billion in funding
Analytics

CDP industry continues to expand, hits $2.4 billion in funding

5y Kimberly Collins

CDP industry continues to expand, hits $2.4 billio...

CDP industry funding has grown 72% in the past 12 months, from $1.4 billion in July 2018 to $2.4 billion in July 2019. Projected revenue is $1 billion...

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CDP investment outcomes: 2.5x more likely to outperform competitors
Analytics

CDP investment outcomes: 2.5x more likely to outperform competitors

5y Jacqueline Dooley

CDP investment outcomes: 2.5x more likely to outpe...

CDP users were 2.5x more likely to have significantly outperformed against their organization’s main marketing goal in 2018 versus non-users. Read Mor...

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Making sense of martech when brands use 28 vendors and counting
Disruptive MarTech

Making sense of martech when brands use 28 vendors and counting

5y Kenna Hilburn

Making sense of martech when brands use 28 vendors...

Marketers work with an average of 28 tech vendors and that number is only growing. How can brands start making sense of martech and simplifying comple...

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Measuring marketing data: What to look for and how to get started
Analytics

Measuring marketing data: What to look for and how to get started

5y Charlie Braithwaite

Measuring marketing data: What to look for and how...

Tips from Fospha's Chief Data Science Officer and McKinsey's Senior Expert on Digital Marketing about how to better measure marketing data, and how th...

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Salesforce adds a CDP, Oracle ponders them and Adobe finds it has one
Analytics

Salesforce adds a CDP, Oracle ponders them and Adobe finds it has one

5y Barry Levine

Salesforce adds a CDP, Oracle ponders them and Ado...

Three of the biggest marketing clouds have made announcements about CDPs in the last week, which means major advancements for the previously more nich...

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80% of insurers plan to increase martech investment in next year
Disruptive MarTech

80% of insurers plan to increase martech investment in next year

5y Jacqueline Dooley

80% of insurers plan to increase martech investmen...

New report reveals martech challenges and opportunities facing insurance industry leaders within the next year. Many cite customer experience and unif...

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Kenshoo + Fospha breakfast: On Amazon, customer data, and ecommerce
Analytics

Kenshoo + Fospha breakfast: On Amazon, customer data, and ecommerce

5y Charlie Braithwaite

Kenshoo + Fospha breakfast: On Amazon, customer da...

Senior marketers from a broad range of industries gathered together at London's The Gherkin to explore these issues and what marketers can do to strat...

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Video: Intro to customer data platforms and when to use them
Analytics

Video: Intro to customer data platforms and when to use them

5y Kimberly Collins

Video: Intro to customer data platforms and when t...

Customer data platforms (CDPs) aren’t nearly as complicated as they sound. In essence, they gather all your customer data in one place so you can then...

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How using a CDP can solve challenges in data activation and personalization
Analytics

How using a CDP can solve challenges in data activation and personalization

6y Kai Vollhardt

How using a CDP can solve challenges in data activ...

Deploying a CDP isn’t a replacement of current customer data systems, but rather an operational solution that can piggyback on existing systems. The p...

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Introduction to Customer Data Platforms
Analytics

Introduction to Customer Data Platforms

6y David Raab

Introduction to Customer Data Platforms

Customer Data Platforms claim to provide a solution to creating a single unified view of your customer. Here we dive into the industry definition of a...

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