Delivering on the Promise of Cross-Platform
Media

Delivering on the Promise of Cross-Platform

10y Paul Bremer

Delivering on the Promise of Cross-Platform

Connected TV is bursting into the marketplace. Together, speed, device prevalence, and quality will fulfill consumer demand. Read More...

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Monetizing OTT: Ads, a la Carte, and Subscriptions
Media

Monetizing OTT: Ads, a la Carte, and Subscriptions

10y Frank Sinton

Monetizing OTT: Ads, a la Carte, and Subscriptions

As streaming video to TVs moves closer to mainstream adoption, it's time that marketers turn their attention to how to monetize the industry, with sub...

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Google Buys Nest -- What Does It Mean?
Marketing

Google Buys Nest -- What Does It Mean?

10y Chris Copeland

Google Buys Nest -- What Does It Mean?

After CES, the tech world is buzzing with opinions about what the $3.2 billion acquisition means for Google's future -- but is it safe to speculate? R...

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CES 2014: What Got Mindshare Excited
Agency Spotlight

CES 2014: What Got Mindshare Excited

10y Susan Kuchinskas

CES 2014: What Got Mindshare Excited

Grabbing some time with Mindshare's Jordan Bitterman to find out what was hot at the show. Read More...

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Unruly's Top 10 Social Video Trends for 2014
Media

Unruly's Top 10 Social Video Trends for 2014

10y Greg Jarboe

Unruly's Top 10 Social Video Trends for 2014

Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming...

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CES 2014: Yahoo Reveals Aviate Acquisition, News Digest App & New Ad Product Suite
Display Advertising

CES 2014: Yahoo Reveals Aviate Acquisition, News Digest App & New Ad Pr...

10y Melanie White

CES 2014: Yahoo Reveals Aviate Acquisition, News D...

Yahoo CEO, Marissa Mayer, reaffirms the company's focus on mobile with an acquisition announcement and the launch of a new app. She also reveals the i...

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Fandango, H&M Integrate Purchasing Capabilities into Samsung Smart TVs
Marketing

Fandango, H&M Integrate Purchasing Capabilities into Samsung Smart TVs

10y Lisa Lacy

Fandango, H&M Integrate Purchasing Capabilitie...

The brands will allow consumers with select Samsung products to make purchases directly from their TVs. Read More...

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VIDEO: The Tricky Future of Ads on Wearable Devices - Big Spaceship's Lebowitz
Display Advertising

VIDEO: The Tricky Future of Ads on Wearable Devices - Big Spaceship's Lebow...

10y Liva Judic

VIDEO: The Tricky Future of Ads on Wearable Device...

CES in Las Vegas will see the unveiling of many new devices, including wearables. In the new age of such technology, what is the future of advertising...

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VIDEO: How Chanel Inspired a Girls Lounge for Marketers
Media

VIDEO: How Chanel Inspired a Girls Lounge for Marketers

11y Melanie White

VIDEO: How Chanel Inspired a Girls Lounge for Mark...

Shelley Zalis, CEO of Ipsos Open Thinking Exchange, explains to ClickZ how Chanel's wisdom inspired her to create the 'Ipsos girls lounge', a social p...

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Marketers Search for Mobile Clarity at CES
Media

Marketers Search for Mobile Clarity at CES

11y Matt Kapko

Marketers Search for Mobile Clarity at CES

To integrate or not to integrate - that is the question that marketers, brands and agencies are still debating at CES 2013, held in Las Vegas. Read Mo...

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The Consumer Battle Rages on for Brands
Search

The Consumer Battle Rages on for Brands

12y Chris Copeland

The Consumer Battle Rages on for Brands

But the battlefields are changing. Read More

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Today's Mad Men Take Over an Evolving CES
Display Advertising

Today's Mad Men Take Over an Evolving CES

12y Larry Allen

Today's Mad Men Take Over an Evolving CES

What does the dramatic change in media consumption habits mean for media planning and buying? Here are three implications. Read More...

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Why a Garage Door Opener Matters to Your Search Marketing
Search

Why a Garage Door Opener Matters to Your Search Marketing

12y Sage Lewis

Why a Garage Door Opener Matters to Your Search Ma...

If you want to get the most out of your search engine presence you better start paying attention to phones. Read More...

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CES Heralds TV-Digital Convergence: What Marketers Need to Know
Media

CES Heralds TV-Digital Convergence: What Marketers Need to Know

12y Christopher Heine

CES Heralds TV-Digital Convergence: What Marketers...

Yahoo, MySpace, and Google bid for advertisers' attention. Read More...

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CES 2012: Connected Consumers, Connected Homes
Marketing

CES 2012: Connected Consumers, Connected Homes

12y Anna Maria Virzi

CES 2012: Connected Consumers, Connected Homes

What the newest products and trends in consumer technology mean for marketers. Read More...

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Intel Buys Big Twitter Ads to Push CES Presence
Social

Intel Buys Big Twitter Ads to Push CES Presence

12y Christopher Heine

Intel Buys Big Twitter Ads to Push CES Presence

Promoted Trend and Promoted Tweet purchases underscore the show's increasing importance. Read More...

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Converged TV: 8 Predictions
Marketing

Converged TV: 8 Predictions

12y Jeremy Lockhorn

Converged TV: 8 Predictions

As CES 2012 kicks off, digital marketers highlight key trends and shifts in consumer behavior. Read More...

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CES 2011 Highlights
Marketing

CES 2011 Highlights

13y Jeremy Lockhorn

CES 2011 Highlights

A look at two trends that have significant implications for marketers. Read More...

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CES 2011: What Matters to Marketers
Marketing

CES 2011: What Matters to Marketers

13y Anna Maria Virzi

CES 2011: What Matters to Marketers

Marketing experts at CES highlight this year's top trends. Read More...

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