The IDC predicts that by 2021, businesses that invest in providing a frictionless user experience will see a 20% decrease in customer attrition. Read ...
View articleAn early adopter with one of the first retail toll-free numbers, 1-800-Flowers is leaning in to AI for its version of the Super Bowl: Valentine's Day....
View articleIt's 2019, and you're probably wondering if it's about time you use chatbots in your marketing strategy. Here's a ton of examples and tips for how to ...
View articleChatbots can—and should—be used to create more intelligent customer experiences. Here's how you can blend AI with the ingenuity of your human sales ag...
View articleThe average customer is online pretty much all the time, creating an abundance of data for today's businesses. If marketers aren’t using that data to ...
View articleBots, chatbots, robots, and AI are some of the most buzzed words in the industry right now, but even insiders are sometimes unclear on their differenc...
View articleWe usually write about what chatbots can do, rather than how well they do it, so we're testing branded bots from the likes of Sephora, eBay, and H&...
View articleNot long ago, a company could gain the loyalty of its clientele based on product quality and little else. But with time, the difference between what a...
View articleFailure to embrace digital transformation is a death sentence for retailers. However, beauty brands like Sephora, L'Oréal, and Ulta aren't struggling ...
View articleWhen you're a restaurant that sees 500,000 people a day, how do you make sure they all feel engaged? For TGI Fridays, artificial intelligence is the k...
View article2017 was a pivotal year for Target, having invested billions of dollars in expanding its omnichannel shopping capabilities. CEO Brian Cornell wants to...
View articleWith proponents in almost every industry considering its revolutionary potential, AI looks set to change marketing forever. But what can marketers do ...
View articleAs wealthier consumers do more of their shopping online, luxury brands have no choice but to embrace digital transformation. See how Tiffany & Co....
View articleFacebook users seem to spend 24% less time on the platform. Is this the end of Facebook's domination? And where do the users really go? What does this...
View articleAt WHOSAY's ANA Masters of Marketing event, Procter & Gamble Chief Brand Officer Marc Pritchard discussed “mass one-to-one marketing" and why it's...
View articleClickZ and Freedman International surveyed more than 500 senior global marketers in the U.S. and U.K. to ask them what challenges and opportunities th...
View articleA new year brings new goals. What should we expect from social media in 2018. Read More...
View articleAs 2017 winds down, ClickZ is looking back and reflecting on our year. Throughout the week, we'll be sharing our most-read articles from each month. D...
View articleBefore we make predictions for 2018, we decided to take a look back at the ones from last year, such as explosions in artificial intelligence, live vi...
View articleAI promises to transform the future, but one thing it’s doing today is letting brands deliver superior customer experiences. Looking beyond the tech g...
View articleEver since Facebook Messenger, Kik, Slack, and other messaging platforms gave branded chatbots a digital home, many agree that the bot revolution is n...
View articleBetween SMS and messaging platforms like WhatsApp and Facebook Messenger, billions of people around the world use some form of messaging to communicat...
View articleThe way in which consumers access the online world is changing and fragmenting. Social media, digital assistants, chatbots and more are making it quic...
View articleMost ‘digital marketing ideas’ or ‘digital marketing strategy’ pieces tend to be written and published at the beginning of the year, when everything’s...
View articleA growing number of companies are using chatbots to market themselves, acquire new customers and drive engagement and sales. But building and operatin...
View articleChatbots offer retailers a cheaper, smarter and more efficient way of engaging customers, helping brands deliver everything from 24-hour customer serv...
View articleToday, people have ever-decreasing attention spans and aren’t interested in putting too much effort into becoming consumers. That's what makes chatbot...
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