The Digital Download: Facebook Reactions, Foursquare attributions

The Digital Download: Facebook Reactions, Foursquare attributions

8y Mike O'Brien

The Digital Download: Facebook Reactions, Foursqua...

It was a busy week for tech companies, as they sped up the loading time for mobile pages, added attribution to ads, and got their own agency. Read Mor...

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Nike Takes the Women’s World Cup with #NoMaybes

Nike Takes the Women’s World Cup with #NoMaybes

9y Yuyu Chen

Nike Takes the Women’s World Cup with #NoMaybes

Nike’s #NoMaybes campaign has caught lots of attention during the Women’s World Cup. What can other brands learn from the Nike's success? Read More...

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10 Best Practices for Global Launches and Localization

10 Best Practices for Global Launches and Localization

9y Kristin Kovner

10 Best Practices for Global Launches and Localiza...

In an increasingly global digital marketplace, it's even more important to localize your messages - or risk them falling flat. Read More...

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In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road

In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road

10y Lisa Lacy

In-Car Wi-Fi Will Create Opportunities for Adverti...

A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities fo...

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Nike, Samsung Top List of 'Braziliant' World Cup Brands

Nike, Samsung Top List of 'Braziliant' World Cup Brands

10y Greg Jarboe

Nike, Samsung Top List of 'Braziliant' World Cup B...

Marketing technology platform Unruly has revealed the 11 advertisers whose soccer-themed ads have attracted the most shares online. Read More...

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ClickZ’s Super Bowl XLVIII Ad Pregame Show

ClickZ’s Super Bowl XLVIII Ad Pregame Show

10y Lisa Lacy

ClickZ’s Super Bowl XLVIII Ad Pregame Show

Highlights of the week leading up to the Super Bowl include: early releases, censorship, live fan auditions, and even a promise from one advertiser to...

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SXSW 2013: Cruising Austin's Roads With Chevrolet

SXSW 2013: Cruising Austin's Roads With Chevrolet

11y Melanie White

SXSW 2013: Cruising Austin's Roads With Chevrolet

Chevrolet is in full force at SXSW, cruising around under the slogan "Find New Roads" and giving festival-goers the opportunity to "Catch A Chevy" or ...

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Native App Drives Engagement for Chevy

Native App Drives Engagement for Chevy

11y Susan Kuchinskas

Native App Drives Engagement for Chevy

Zumobi has released its results for the mobile component of a four-month branded content campaign. The company tracked a 37 percent engagement rate fo...

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Automotive Marketing Veteran Jumps Ship to Chevrolet

Automotive Marketing Veteran Jumps Ship to Chevrolet

11y Melanie White

Automotive Marketing Veteran Jumps Ship to Chevrol...

General Motors (GM) has appointed Tim Mahoney as Chevrolet's new chief marketing officer and global marketing operations leader, effective April 1. Ma...

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Super Bowl Ads 2012: Winners and Losers

Super Bowl Ads 2012: Winners and Losers

11y Anna Maria Virzi

Super Bowl Ads 2012: Winners and Losers

Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. Read More...

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Spotify Branded Apps Follow Streaming Music Ad Trend

Spotify Branded Apps Follow Streaming Music Ad Trend

12y Kate Kaye

Spotify Branded Apps Follow Streaming Music Ad Tre...

Intel's app suggests songs based on what the Facebook friends of Spotify users listen to. Read More...

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Chevy Picks Goodby and McCann for Global Creative Duties

Chevy Picks Goodby and McCann for Global Creative Duties

12y Zachary Rodgers

Chevy Picks Goodby and McCann for Global Creative ...

New joint venture, Commonwealth, will be based in Detroit. Read More...

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Ford and Chevy Get Band-Happy to Reach Young Car Buyers

Ford and Chevy Get Band-Happy to Reach Young Car Buyers

12y Lisa Lacy

Ford and Chevy Get Band-Happy to Reach Young Car B...

Auto brands lean on recording talent to spark social media buzz. Read More...

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Super Bowl 2012 Ads: 3 Trends to Watch

Super Bowl 2012 Ads: 3 Trends to Watch

12y Anna Maria Virzi

Super Bowl 2012 Ads: 3 Trends to Watch

In advertising, what a difference two years makes. Read More...

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Kia Seeds 5-Hour Super Bowl Ad; Honda's Preview Gets 10M Views

Kia Seeds 5-Hour Super Bowl Ad; Honda's Preview Gets 10M Views

12y Christopher Heine

Kia Seeds 5-Hour Super Bowl Ad; Honda's Preview Ge...

Adriana Lima and Matthew Broderick help automotive brands dominate online before the big game. Read More...

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Scion, Volt, Zipcar Woo Next-Gen Auto Customers

Scion, Volt, Zipcar Woo Next-Gen Auto Customers

12y Joan Voight

Scion, Volt, Zipcar Woo Next-Gen Auto Customers

If driving around in a nice car isn't what it used to be, then auto marketing needs to take a sharp turn. Read More...

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Chevy to Give Away 27 Cars With Scvngr

Chevy to Give Away 27 Cars With Scvngr

12y Christopher Heine

Chevy to Give Away 27 Cars With Scvngr

Automaker launches nationwide geo-social campaign. Read More...

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Site Gimmicks - When to Say When

Site Gimmicks - When to Say When

13y Tessa Wegert

Site Gimmicks - When to Say When

Is it possible to gauge in advance how consumers will respond to a gimmicky offering? Is it worth it to let it run in hopes that it will generate hype...

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Experiential Marketing

Experiential Marketing

13y Augustine Fou

Experiential Marketing

Consumers are savvy and informed; they won't just take your word on a product. Experiencing the product is more important than ever. Read More...

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Imported From Detroit: Search Advertising

Imported From Detroit: Search Advertising

13y Anna Maria Virzi

Imported From Detroit: Search Advertising

A search in Google for the title of a popular Super Bowl video ad turns up a rival's paid search ad. Read More...

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The Essence of an Effective Brand Campaign

The Essence of an Effective Brand Campaign

13y Tessa Wegert

The Essence of an Effective Brand Campaign

In an online world where brands are trying to maintain control of their image, a campaign built on positive search terms should appeal to advertisers....

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Microsoft Seeks to Strengthen Agency Ties

Microsoft Seeks to Strengthen Agency Ties

13y Zachary Rodgers

Microsoft Seeks to Strengthen Agency Ties

Global sales chief Carolyn Everson discusses sales reorg, new ad units, and improved dealings with Publicis. Read More...

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Chevrolet Test Drives New Twitter Ads

Chevrolet Test Drives New Twitter Ads

14y Christopher Heine

Chevrolet Test Drives New Twitter Ads

The General Motors brand and two video games marketers try out Twitter's new "Promoted Accounts" platform. Read More...

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