It was a busy week for tech companies, as they sped up the loading time for mobile pages, added attribution to ads, and got their own agency.
Nike’s #NoMaybes campaign has caught lots of attention during the Women’s World Cup. What can other brands learn from the Nike's success?
In an increasingly global digital marketplace, it's even more important to localize your messages - or risk them falling flat.
A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities for advertisers and allow marketers to eventually deliver much more targeted experiences by tapping into additional driver details.
Marketing technology platform Unruly has revealed the 11 advertisers whose soccer-themed ads have attracted the most shares online.
Highlights of the week leading up to the Super Bowl include: early releases, censorship, live fan auditions, and even a promise from one advertiser to see a woman quit her job in front of millions.
Chevrolet is in full force at SXSW, cruising around under the slogan "Find New Roads" and giving festival-goers the opportunity to "Catch A Chevy" or "Drive A Chevy" throughout the various SXSW venues.
Zumobi has released its results for the mobile component of a four-month branded content campaign. The company tracked a 37 percent engagement rate for the mobile initiative of the Chevrolet Technology Series campaign that ran across Motor Trend’s print magazine and website, as well apps for iOS and Android devices.
General Motors (GM) has appointed Tim Mahoney as Chevrolet's new chief marketing officer and global marketing operations leader, effective April 1. Mahoney joins Chevrolet from Volkswagen, where he has been chief product and marketing officer since 2011.
Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in.