It was a busy week for tech companies, as they sped up the loading time for mobile pages, added attribution to ads, and got their own agency. Read Mor...
View articleNike’s #NoMaybes campaign has caught lots of attention during the Women’s World Cup. What can other brands learn from the Nike's success? Read More...
View articleIn an increasingly global digital marketplace, it's even more important to localize your messages - or risk them falling flat. Read More...
View articleA recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities fo...
View articleMarketing technology platform Unruly has revealed the 11 advertisers whose soccer-themed ads have attracted the most shares online. Read More...
View articleHighlights of the week leading up to the Super Bowl include: early releases, censorship, live fan auditions, and even a promise from one advertiser to...
View articleChevrolet is in full force at SXSW, cruising around under the slogan "Find New Roads" and giving festival-goers the opportunity to "Catch A Chevy" or ...
View articleZumobi has released its results for the mobile component of a four-month branded content campaign. The company tracked a 37 percent engagement rate fo...
View articleGeneral Motors (GM) has appointed Tim Mahoney as Chevrolet's new chief marketing officer and global marketing operations leader, effective April 1. Ma...
View articleDid any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. Read More...
View articleIntel's app suggests songs based on what the Facebook friends of Spotify users listen to. Read More...
View articleNew joint venture, Commonwealth, will be based in Detroit. Read More...
View articleAuto brands lean on recording talent to spark social media buzz. Read More...
View articleIn advertising, what a difference two years makes. Read More...
View articleAdriana Lima and Matthew Broderick help automotive brands dominate online before the big game. Read More...
View articleIf driving around in a nice car isn't what it used to be, then auto marketing needs to take a sharp turn. Read More...
View articleAutomaker launches nationwide geo-social campaign. Read More...
View articleIs it possible to gauge in advance how consumers will respond to a gimmicky offering? Is it worth it to let it run in hopes that it will generate hype...
View articleConsumers are savvy and informed; they won't just take your word on a product. Experiencing the product is more important than ever. Read More...
View articleA search in Google for the title of a popular Super Bowl video ad turns up a rival's paid search ad. Read More...
View articleIn an online world where brands are trying to maintain control of their image, a campaign built on positive search terms should appeal to advertisers....
View articleGlobal sales chief Carolyn Everson discusses sales reorg, new ad units, and improved dealings with Publicis. Read More...
View articleThe General Motors brand and two video games marketers try out Twitter's new "Promoted Accounts" platform. Read More...
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