Cross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016.
The APAC launch of Squared Online, a digital marketing course developed by Floream in partnership with Google, will be welcomed, as skills and talent don't always match industry demand.
Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating technology's strong growth.
Amazon has opened an e-commerce store on Alibaba's Tmall retail platform to reach more Chinese shoppers online.
WeChat is the darling of the Chinese app world and no brand should be considering a foray into China without it.
The mobile market in China is changing faster than ever, and in 2013 it will only accelerate.
Overview of mobile usage and adoption in China and what it means for marketers.
Most smartphone users don't pay for apps in China. If you're planning to do in-app advertising, consider these factors.
With Google's presence sliding in China, state-owned search engines want to have a go in a Baidu-centric landscape.