Google beats Apple to become world's most valuable brand [Study]

Ad Industry Metrics Google beats Apple to become world's most valuable brand [Study]

7y Mike O'Brien

Google beats Apple to become world's most valuable...

Since 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital's annual report. This year, Google is ba...

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Three digital predictions for APAC and why they matter

Asia Three digital predictions for APAC and why they matter

7y Andy Radovic

Three digital predictions for APAC and why they ma...

Cross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016. Read More...

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Google's Squared Online plays to digital talent shortages in Asia

Asia Google's Squared Online plays to digital talent shortages in Asia

7y Sophie Loras

Google's Squared Online plays to digital talent sh...

The APAC launch of Squared Online, a digital marketing course developed by Floream in partnership with Google, will be welcomed, as skills and talent ...

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Apple Is The World's Most Valuable Brand [Study]

Analytics Apple Is The World's Most Valuable Brand [Study]

8y Mike O'Brien

Apple Is The World's Most Valuable Brand [Study]

Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating tec...

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Amazon Opens Tmall Store to Boost China Sales

Asia Amazon Opens Tmall Store to Boost China Sales

8y Sophie Loras

Amazon Opens Tmall Store to Boost China Sales

Amazon has opened an e-commerce store on Alibaba's Tmall retail platform to reach more Chinese shoppers online. Read More...

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WeChat a Must for Western Brands in China

Asia WeChat a Must for Western Brands in China

8y Elisa Harca

WeChat a Must for Western Brands in China

WeChat is the darling of the Chinese app world and no brand should be considering a foray into China without it. Read More...

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2013 Top 10 Predictions for China's Mobile Market

Asia 2013 Top 10 Predictions for China's Mobile Market

10y Alvin Wang Graylin

2013 Top 10 Predictions for China's Mobile Market

The mobile market in China is changing faster than ever, and in 2013 it will only accelerate. Read More...

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China's Mobile Market Primer for Marketers, Q2 2011

Asia China's Mobile Market Primer for Marketers, Q2 2011

12y Alvin Wang Graylin

China's Mobile Market Primer for Marketers, Q2 201...

Overview of mobile usage and adoption in China and what it means for marketers. Read More...

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Get Ready for Mobile In-App Ads

Asia Get Ready for Mobile In-App Ads

12y Joshua Maa

Get Ready for Mobile In-App Ads

Most smartphone users don't pay for apps in China. If you're planning to do in-app advertising, consider these factors. Read More...

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Navigating Search in China

Asia Navigating Search in China

12y Adaline Lau

Navigating Search in China

With Google's presence sliding in China, state-owned search engines want to have a go in a Baidu-centric landscape. Read More...

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