Alibaba's record-breaking Singles Day and its impact on global ecommerce

Ecommerce Alibaba's record-breaking Singles Day and its impact on global ecommerce

3y Mike O'Brien

Alibaba's record-breaking Singles Day and its impa...

How did Singles Day, essentially a made-up holiday, become the world’s largest online shopping day? And how does it influence the rest of the world? R...

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5 Chinese martech startups worth keeping an eye on

Disruptive MarTech 5 Chinese martech startups worth keeping an eye on

3y Jonathan Brown

5 Chinese martech startups worth keeping an eye on

When it comes to digital marketing, some of China’s tech companies are leading the way in innovation. Observing them is a great way to gain insight on...

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5 lessons marketers can learn from China's most successful ecommerce businesses

Ecommerce 5 lessons marketers can learn from China's most successful ecommerce businesses

3y Jonathan Brown

5 lessons marketers can learn from China's most su...

China’s largest ecommerce businesses are transforming the way marketers should think about marketing automation. Read on for some of the most innovati...

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Google, Yandex and Baidu: Strategies for expanding your search marketing

Search Google, Yandex and Baidu: Strategies for expanding your search marketing

4y Mike O'Brien

Google, Yandex and Baidu: Strategies for expanding...

Most marketers plan to expand their global footprints very soon... but they also have a difficult time getting insight into how their content performs...

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Is SMS marketing still relevant in 2017?

Disruptive MarTech Is SMS marketing still relevant in 2017?

4y Chris Camps

Is SMS marketing still relevant in 2017?

It’s a channel with a host of potential benefits, but SMS marketing has fallen out of fashion somewhat recently with marketers in the US and Europe, p...

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What key opportunities does Meeker's report highlight for marketers in China?

Analytics What key opportunities does Meeker's report highlight for marketers in China?

4y Clark Boyd

What key opportunities does Meeker's report highli...

Mary Meeker's annual Internet Trends Report is one of the most highly-anticipated presentations in our industry, and this year a significant section f...

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An introduction to WeChat: The evolution and future of China's most popular app

Asia An introduction to WeChat: The evolution and future of China's most popular app

5y Clark Boyd

An introduction to WeChat: The evolution and futur...

Chinese messaging app WeChat has become a truly ubiquitous app experience, with over 900 million monthly active users. What is behind its phenomenal s...

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Alibaba racks up $17.8 billion in Singles' Day sales

Data insights Alibaba racks up $17.8 billion in Singles' Day sales

5y Al Roberts

Alibaba racks up $17.8 billion in Singles' Day sal...

Black Friday and Cyber Monday are right around the corner, but the world's biggest online shopping event, Singles' Day, occurred last Friday, November...

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Tencent's Emily Ma on the challenges for marketers in China

Analytics Tencent's Emily Ma on the challenges for marketers in China

5y Sophie Loras

Tencent's Emily Ma on the challenges for marketers...

Emily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discus...

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Seven ways to future-proof your digital strategy

Asia Seven ways to future-proof your digital strategy

5y Sophie Loras

Seven ways to future-proof your digital strategy

Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. ...

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How can chief marketing officers use disruption to stay ahead?

Asia How can chief marketing officers use disruption to stay ahead?

5y Sophie Loras

How can chief marketing officers use disruption to...

Chief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an exclus...

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What does the modern marketer look like in a multichannel world?

Analyzing Customer Data What does the modern marketer look like in a multichannel world?

5y Sophie Loras

What does the modern marketer look like in a multi...

In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them? Read More...

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How will the mass adoption of virtual reality disrupt media and advertising?

AR & VR How will the mass adoption of virtual reality disrupt media and advertising?

5y Sophie Loras

How will the mass adoption of virtual reality disr...

Alvin Wang Graylin, HTC China Regional President of Vive, explains how the mass adoption of virtual reality will disrupt media and advertising. (And w...

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Beyond Facebook: social media marketing opportunities in China and Japan

Asia Beyond Facebook: social media marketing opportunities in China and Japan

5y Motoko Hunt

Beyond Facebook: social media marketing opportunit...

Twitter and Facebook are becoming more popular in Asia, but marketers operating in the region need to be aware of the many other made-for-Asia social ...

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How SK-II blends ecommerce and social for improved brand perception

Acquisition How SK-II blends ecommerce and social for improved brand perception

5y Sophie Loras

How SK-II blends ecommerce and social for improved...

China is a world leader when it comes to social commerce. Here, JD.com's Joey Bian outlines how cosmetic giant SK-II blended data from two of China's ...

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Alibaba adds 9.9 wine and spirit event to its list of online shopping festivals

Acquisition Alibaba adds 9.9 wine and spirit event to its list of online shopping festivals

5y Sophie Loras

Alibaba adds 9.9 wine and spirit event to its list...

On September 9, Alibaba will add a 24-hour wine and spirit online shopping spree to its existing stable of popular consumer festivals. The new event h...

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Which is the king of mobile: China or US? Where is the biggest opportunity?

Asia Which is the king of mobile: China or US? Where is the biggest opportunity?

5y Andy Favell

Which is the king of mobile: China or US? Where is...

We put China and United States head to head on smartphone sales and smartphone penetration; 4G subscribers; 4G coverage and speed; mobile internet use...

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How brands are using VR to improve customer experience in China

Acquisition How brands are using VR to improve customer experience in China

5y Elisa Harca

How brands are using VR to improve customer experi...

Tech-enhanced customer experiences have always had a very receptive audience in China, and as a result, VR technologies are being widely embraced by b...

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Why China remains a key market for online retailers

Asia Why China remains a key market for online retailers

5y Sophie Loras

Why China remains a key market for online retailer...

Despite major regulatory changes to China's ecommerce cross-border trade earlier this year, experts say the channel should still be included in an eco...

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Five reasons why China is a role model for digital innovation

Asia Five reasons why China is a role model for digital innovation

5y Sophie Loras

Five reasons why China is a role model for digital...

In addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile so...

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How brands like KFC use innovative O2O strategies in China

Asia How brands like KFC use innovative O2O strategies in China

5y Elisa Harca

How brands like KFC use innovative O2O strategies ...

Smart brands in China are implementing sophisticated and innovative online and offline strategies to capitalize on the Chinese consumer's mobile-first...

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What do China's new online advertising rules mean for marketers?

Asia What do China's new online advertising rules mean for marketers?

5y Sophie Loras

What do China's new online advertising rules mean ...

China will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from se...

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APAC to overtake North America as world’s biggest digital ad market

Asia APAC to overtake North America as world’s biggest digital ad market

5y Sophie Loras

APAC to overtake North America as world’s biggest ...

The Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a re...

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How Moleskine is building a loyal customer base in China one experience at a time

Asia How Moleskine is building a loyal customer base in China one experience at a time

5y Sophie Loras

How Moleskine is building a loyal customer base in...

Moleskine's loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element. Read Mo...

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Why Tencent's deals with Publicis and WPP are good for global advertisers

Agency Spotlight Why Tencent's deals with Publicis and WPP are good for global advertisers

5y Sophie Loras

Why Tencent's deals with Publicis and WPP are good...

The recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maint...

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How do I use ecommerce to get my product into China?

Asia How do I use ecommerce to get my product into China?

5y Sophie Loras

How do I use ecommerce to get my product into Chin...

China's affluent middle class presents a huge opportunity for international brands, but using ecommerce channels to get product into this market requi...

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Quality counts for in-app purchasers

Acquisition Quality counts for in-app purchasers

5y Sophie Loras

Quality counts for in-app purchasers

Only a fraction of users spend money on in-app purchases, but those who do, spend up big, according to a report from AppsFlyer. The State of In-App Sp...

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